Exam 7: Personality, Lifestyles, and Values

________ are the use of psychological,sociological,and anthropological factors to determine how the market is segmented by the propensity of groups within the market (and their reasons)to make a particular decision about a product,person,ideology,or otherwise hold an attitude or use a medium.

The ego is the referee in the fight between temptation and virtue.

It is possible to use psychographics to identify distinct segments even for mundane products such as soap.

The process of learning values from other cultures is called ________.

Most Freudian applications in marketing relate to the product's supposed ________.

List the various ways that psychographic segmentation can be used.

An advertisement emphasizes that if a consumer uses a certain deodorant,he or she will not offend other people and will not cause problems in the workplace because of "bad body odor." What part of the Freudian system is this ad appealing to?

Brand personality is a set of traits people attribute to a product as if it was a person.

According to the theories of Carl Jung,our shared memories create ________,which involve universal themes and appear frequently in myths and stories across cultures.

According to the VAL system,consumers that have strong principles and favor brands are considered ________.

According to Freudian theory,when a young child incorporates the beliefs and ethics of his parents into his own psyche,he is essentially building a superego.

Explain the 3 systems of Freud's personality theory.

What is the major distinction between the concepts of personality and lifestyle?

When marketers define consumers by product usage they use the ________ rule.

Hannah was embarrassed when her friends teased her about dancing on a table on Friday night.She tried to tell her friends that she really is quite introverted and shy.Her friends observed that Hannah does not appear shy when she is out on a weekend evening.Which of the following statements is most applicable in understand Hannah's personality?

According to Freud,the part of the personality that seeks immediate gratification is called the ________.

List and explain the four forms of psychographic studies.

When the ego tries to balance opposing forces,it uses the ________.

The reality principle finds ways to gratify the id that are acceptable to the outside world.

Consumption lifestyles can vary to a large degree amongst individuals who may appear to b similar.Which of the following statements is untrue?