Question 1

A transaction in which two or more organizations or people give and receive something of value is called ________.

Accepted Answer

A)  buyer behavior 
B)  exchange 
C)  perception 
D)  consumer perspective 
A)  buyer behavior 
B)  exchange 
C)  perception 
D)  consumer perspective B

Question 2

When a transaction occurs between two or more organizations or people who give and receive something of value,an exchange has taken place.

Accepted Answer

A) True 
 B)False  True

Question 3

Positivism is sometimes called ________.

Accepted Answer

A)  paradigm 
B)  modernism 
C)  westernism 
D)  none of the above 
A)  paradigm 
B)  modernism 
C)  westernism 
D)  none of the above B

Question 4

Love is a relationship a consumer might have with a product.

Accepted Answer

A) True 
 B)False

Question 5

List and briefly characterize four types of relationships a person might have with a product.Provide examples to illustrate each.

Accepted Answer

The four types of relationships are:1)se

Question 6

The fact that people often buy products not for what the products do but for what they mean implies that a product's basic function is unimportant.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following time periods is encompassed in the study of consumer behavior?

Accepted Answer

A)  Pre-purchase 
B)  Purchase 
C)  Post-purchase 
D)  All of the above 
A)  Pre-purchase 
B)  Purchase 
C)  Post-purchase 
D)  All of the above

Question 8

Role theory takes the view that much of consumer behavior resembles actions in play.

Accepted Answer

A) True 
 B)False

Question 9

A consumer researcher who believes in the paradigm of ________ believes that human reason is supreme and that there is a single or objective truth that can be discovered by science.

Accepted Answer

A)  fundamentalism 
B)  interpretivism 
C)  positivism 
D)  postmodernism 
A)  fundamentalism 
B)  interpretivism 
C)  positivism 
D)  postmodernism

Question 10

Explain what is meant by relationship marketing.

Accepted Answer

Relationship marketing is when

Question 11

The growth of the Internet has created ________.

Accepted Answer

A)  segmentation strategies 
B)  consumption communities 
C)  behavioral processes 
D)  mass cultures 
A)  segmentation strategies 
B)  consumption communities 
C)  behavioral processes 
D)  mass cultures

Question 12

When a product helps to establish the user's identity,the user is said to have a(n)________ type of relationship with the product.

Accepted Answer

A)  self-concept attachment 
B)  nostalgic attachment 
C)  interdependence 
D)  love 
A)  self-concept attachment 
B)  nostalgic attachment 
C)  interdependence 
D)  love

Question 13

When a product elicits emotional bonds of warmth and affection,the user is said to have a(n)________ type of relationship with the product.

Accepted Answer

A)  self-concept attachment 
B)  nostalgic attachment 
C)  interdependence 
D)  love 
A)  self-concept attachment 
B)  nostalgic attachment 
C)  interdependence 
D)  love

Question 14

The sociological perspective of ________ takes the view that much of consumer behavior resembles actions in a play.

Accepted Answer

A)  role theory 
B)  pastiche 
C)  interpretivism 
D)  psychographics 
A)  role theory 
B)  pastiche 
C)  interpretivism 
D)  psychographics

Question 15

A ________ creates a state of tension that drives consumers to attempt to reduce or eliminate.

Accepted Answer

A)  want 
B)  demand 
C)  need 
D)  response 
A)  want 
B)  demand 
C)  need 
D)  response

Question 16

A consumer is a person who identifies a need or desire,makes a purchase,and then disposes of the product.

Accepted Answer

A) True 
 B)False

Question 17

The belief that meaning is not fixed but is instead constructed by each individual is part of the ________ paradigm.

Accepted Answer

A)  positivist 
B)  pragmatic 
C)  interpretivist 
D)  consumerist 
A)  positivist 
B)  pragmatic 
C)  interpretivist 
D)  consumerist

Question 18

People often buy products for what they mean,not what they do.

Accepted Answer

A) True 
 B)False

Question 19

According to the different categories of relationships that people may have with products,nostalgic attachment occurs if the product is part of the user's daily routine.

Accepted Answer

A) True 
 B)False

Question 20

Demographics are statistics that measure observable aspects of a population.

Accepted Answer

A) True 
 B)False

A transaction in which two or more organizations or people give and receive something of value is called ________.

When a transaction occurs between two or more organizations or people who give and receive something of value,an exchange has taken place.

Positivism is sometimes called ________.

Love is a relationship a consumer might have with a product.

List and briefly characterize four types of relationships a person might have with a product.Provide examples to illustrate each.

The fact that people often buy products not for what the products do but for what they mean implies that a product's basic function is unimportant.

Which of the following time periods is encompassed in the study of consumer behavior?

Role theory takes the view that much of consumer behavior resembles actions in play.

A consumer researcher who believes in the paradigm of ________ believes that human reason is supreme and that there is a single or objective truth that can be discovered by science.

Explain what is meant by relationship marketing.

The growth of the Internet has created ________.

When a product helps to establish the user's identity,the user is said to have a(n)________ type of relationship with the product.

When a product elicits emotional bonds of warmth and affection,the user is said to have a(n)________ type of relationship with the product.

The sociological perspective of ________ takes the view that much of consumer behavior resembles actions in a play.

A ________ creates a state of tension that drives consumers to attempt to reduce or eliminate.

A consumer is a person who identifies a need or desire,makes a purchase,and then disposes of the product.

The belief that meaning is not fixed but is instead constructed by each individual is part of the ________ paradigm.

People often buy products for what they mean,not what they do.

According to the different categories of relationships that people may have with products,nostalgic attachment occurs if the product is part of the user's daily routine.

Demographics are statistics that measure observable aspects of a population.

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters

Exam 1: Buying,Having,and Being: An Introduction to Consumer Behavior

A transaction in which two or more organizations or people give and receive something of value is called ________.

When a transaction occurs between two or more organizations or people who give and receive something of value,an exchange has taken place.

Positivism is sometimes called ________.

Love is a relationship a consumer might have with a product.

List and briefly characterize four types of relationships a person might have with a product.Provide examples to illustrate each.

The fact that people often buy products not for what the products do but for what they mean implies that a product's basic function is unimportant.

Which of the following time periods is encompassed in the study of consumer behavior?

Role theory takes the view that much of consumer behavior resembles actions in play.

A consumer researcher who believes in the paradigm of ________ believes that human reason is supreme and that there is a single or objective truth that can be discovered by science.

Explain what is meant by relationship marketing.

The growth of the Internet has created ________.

When a product helps to establish the user's identity,the user is said to have a(n)________ type of relationship with the product.

When a product elicits emotional bonds of warmth and affection,the user is said to have a(n)________ type of relationship with the product.

The sociological perspective of ________ takes the view that much of consumer behavior resembles actions in a play.

A ________ creates a state of tension that drives consumers to attempt to reduce or eliminate.

A consumer is a person who identifies a need or desire,makes a purchase,and then disposes of the product.

The belief that meaning is not fixed but is instead constructed by each individual is part of the ________ paradigm.

People often buy products for what they mean,not what they do.

According to the different categories of relationships that people may have with products,nostalgic attachment occurs if the product is part of the user's daily routine.

Demographics are statistics that measure observable aspects of a population.

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters