Question 1

Cause marketing is the same as social marketing.

Accepted Answer

A) True 
 B)False  False

Question 2

Explain the term "real-time bidding."

Accepted Answer

Real-time bidding is an electronic trading system that sells ad space on the Web pages people click on at the very moment they visit them.

Question 3

Lateral cycling means reducing how much one product uses so there is less waste.

Accepted Answer

A) True 
 B)False  False

Question 4

Consumers may have abandoned products in their homes because they bought for a specific purpose but then changed plans.

Accepted Answer

A) True 
 B)False

Question 5

The Food and Drug Administration (FDA)policies advertising claims related to the contents of edible products and pharmaceuticals.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is the best predictor of whether people will recycle?

Accepted Answer

A)  Education 
B)  Gender 
C)  Perceived effort required 
D)  Income 
A)  Education 
B)  Gender 
C)  Perceived effort required 
D)  Income

Question 7

A physiological or psychological dependency on a product or service is called a ________.

Accepted Answer

A)  want 
B)  consumer addiction 
C)  need 
D)  specialty product 
A)  want 
B)  consumer addiction 
C)  need 
D)  specialty product

Question 8

Which of the following is NOT one of the consumer rights established in President John F.Kennedy's Declaration of Consumer Rights?

Accepted Answer

A)  Right to safety 
B)  Right to be informed 
C)  Right to choice 
D)  Right to desire more 
A)  Right to safety 
B)  Right to be informed 
C)  Right to choice 
D)  Right to desire more

Question 9

The Federal Cigarette Labeling and Advertising Act ________.

Accepted Answer

A)  bans cigarette smoking in public places 
B)  requires cigarette manufacturers to list ingredients 
C)  bans cigarette smoking in restaurants 
D)  requires cigarette packages to carry warning labels 
A)  bans cigarette smoking in public places 
B)  requires cigarette manufacturers to list ingredients 
C)  bans cigarette smoking in restaurants 
D)  requires cigarette packages to carry warning labels

Question 10

Cash losses due to shoplifting and employee theft are called ________.

Accepted Answer

A)  accounts receivable 
B)  unrecoverables 
C)  shrinkage 
D)  fraud 
A)  accounts receivable 
B)  unrecoverables 
C)  shrinkage 
D)  fraud

Question 11

Consumer addiction can occur with any product category,even lip balm.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is associated with compulsive consumption?

Accepted Answer

A)  Anxiety 
B)  Happiness 
C)  Intelligence 
D)  Income 
A)  Anxiety 
B)  Happiness 
C)  Intelligence 
D)  Income

Question 13

Locational privacy is an issue now that GPS-enabled mobile devices are ubiquitous.

Accepted Answer

A) True 
 B)False

Question 14

Serial wardrobers are people who ________.

Accepted Answer

A)  sell fake versions of real outfits 
B)  deface clothing and shoes 
C)  buy an outfit, wear it once, and return it 
D)  shop obsessively for trendy clothing 
A)  sell fake versions of real outfits 
B)  deface clothing and shoes 
C)  buy an outfit, wear it once, and return it 
D)  shop obsessively for trendy clothing

Question 15

The term "Crackberry" is used to refer to the ________ die-hard users may feel towards the Blackberry.

Accepted Answer

A)  consumer addiction 
B)  material need 
C)  lateral addiction 
D)  sustainable cause 
A)  consumer addiction 
B)  material need 
C)  lateral addiction 
D)  sustainable cause

Question 16

Culture jamming is the term used to explain the plethora of culturally-relevant content posted to social media sites.

Accepted Answer

A) True 
 B)False

Question 17

The ability for a consumer to assess,analyze,evaluate,and communicate information in a variety of forms including print and non-print messages is known as ________.

Accepted Answer

A)  analytical literacy 
B)  functional literacy 
C)  media literacy 
D)  consumer literacy 
A)  analytical literacy 
B)  functional literacy 
C)  media literacy 
D)  consumer literacy

Question 18

Why would Amazon.com create a separate e-commerce site for green products?

Accepted Answer

Amazon.com created Vine to sel

Question 19

Participatory action research is also called transactional consumer research.

Accepted Answer

A) True 
 B)False

Question 20

Explain why advertising is necessary.

Accepted Answer

Advertising helps to

Cause marketing is the same as social marketing.

Explain the term "real-time bidding."

Lateral cycling means reducing how much one product uses so there is less waste.

Consumers may have abandoned products in their homes because they bought for a specific purpose but then changed plans.

The Food and Drug Administration (FDA)policies advertising claims related to the contents of edible products and pharmaceuticals.

Which of the following is the best predictor of whether people will recycle?

A physiological or psychological dependency on a product or service is called a ________.

Which of the following is NOT one of the consumer rights established in President John F.Kennedy's Declaration of Consumer Rights?

The Federal Cigarette Labeling and Advertising Act ________.

Cash losses due to shoplifting and employee theft are called ________.

Consumer addiction can occur with any product category,even lip balm.

Which of the following is associated with compulsive consumption?

Locational privacy is an issue now that GPS-enabled mobile devices are ubiquitous.

Serial wardrobers are people who ________.

The term "Crackberry" is used to refer to the ________ die-hard users may feel towards the Blackberry.

Culture jamming is the term used to explain the plethora of culturally-relevant content posted to social media sites.

The ability for a consumer to assess,analyze,evaluate,and communicate information in a variety of forms including print and non-print messages is known as ________.

Why would Amazon.com create a separate e-commerce site for green products?

Participatory action research is also called transactional consumer research.

Explain why advertising is necessary.

Buying,Having,and Being: An Introduction to Consumer Behavior

Perception

Learning Memory

Motivation and

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters

Exam 2: Consumer and Social Well-Being

Cause marketing is the same as social marketing.

Explain the term "real-time bidding."

Lateral cycling means reducing how much one product uses so there is less waste.

Consumers may have abandoned products in their homes because they bought for a specific purpose but then changed plans.

The Food and Drug Administration (FDA)policies advertising claims related to the contents of edible products and pharmaceuticals.

Which of the following is the best predictor of whether people will recycle?

A physiological or psychological dependency on a product or service is called a ________.

Which of the following is NOT one of the consumer rights established in President John F.Kennedy's Declaration of Consumer Rights?

The Federal Cigarette Labeling and Advertising Act ________.

Cash losses due to shoplifting and employee theft are called ________.

Consumer addiction can occur with any product category,even lip balm.

Which of the following is associated with compulsive consumption?

Locational privacy is an issue now that GPS-enabled mobile devices are ubiquitous.

Serial wardrobers are people who ________.

The term "Crackberry" is used to refer to the ________ die-hard users may feel towards the Blackberry.

Culture jamming is the term used to explain the plethora of culturally-relevant content posted to social media sites.

The ability for a consumer to assess,analyze,evaluate,and communicate information in a variety of forms including print and non-print messages is known as ________.

Why would Amazon.com create a separate e-commerce site for green products?

Participatory action research is also called transactional consumer research.

Explain why advertising is necessary.

Buying,Having,and Being: An Introduction to Consumer Behavior

Perception

Learning Memory

Motivation and

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters