Exam 4: Learning Memory

Frank is sitting in his Psychology 101 class listening to his professor attempt to explain the "black box" process and its connection with learning.He suddenly smells the aroma of fresh cinnamon rolls,and his mouth begins to water.He looks around the room and sees a student in the last row bite into a big,juicy roll."I wish I were sitting next to him," Frank thinks,"because I know I could steal a bite." What Frank just went through in class was similar to the "black box" process being described by his professor.This process is more closely associated with which of the following learning methods?

Scott thought of himself as a very successful marketer.He created a campaign with a product logo that was very popular and that customers associated with a quality product.It was so popular that in a few months,the logo began to appear almost everywhere.Instead of increasing sales of the product,the customer demand began to decrease as competitors' products became more successful.What characteristic of learning was most likely ruining Scott's apparent success?

Spreading activation allows consumers to shift back and forth among levels of meanings.

A department store decides to use "secret shoppers" at unannounced times to test for service quality among its personnel.Store personnel are rewarded for providing excellent customer service.Which reinforcement schedule has been used in this situation?

Gradually changing the package of a product that depends heavily on brand loyalty can be successful if each change is minor.Over the course of a year or more the package may change totally in appearance without offending or confusing brand loyal customers.What factors contribute to forgetting to allow this marketing strategy?

When a consumer has a powerful emotional reaction to a song or photos,this is called ________.

When a consumer learns a desired behavior over a period of time,it is called ________.

Which theory listed below assumes that learning take place as the result of responses to external events?

The popular marketing technique known as ________ marketing applies the principles of instrumental conditioning by reinforcing regular purchases,with value.

During a free recall test,subjects are shown ads one at a time and asked if they had seen them before.

A mother observes her daughter stirring batter in a bowl just the way she does when she bakes.The daughter has modeled her mother's behavior.

The observational learning process begins with a person being motivated to perform an action.

Why do variable reinforcements result in behavior that is more difficult to extinguish than fixed schedules?

Modeling is the process of imitating the behavior of others.

According to the definition of learning,how could a researcher ever show that cognitive learning had taken place in a subject?

Family branding,licensing,and look-alike packaging are all marketing strategies based on ________.

Stimulus generalization refers to ________.

Instrumental conditioning is also called ________.

Episodic memories are likely to become part of a person's long-term memory.

The salience of a brand refers to its degree of pricing flexibility.