Exam 3: ++Perception

When consumers are exposed to far too much information they are experiencing sensory overload.

The sensory characteristic of a product that sticks with consumers,helping them to remember the product in a unique way,is called the ________.

A billboard is positioned beside a busy highway.However,the merchant that has purchased the billboard complains that no response is being generated by his advertising message.Upon closer inspection,the billboard company determines that the typeface used is too small to be effectively read by a motorist going 60+ mph on the highway.Which of the following sensory thresholds would be most appropriate to explain the failure of this advertisement to connect with motorists?

The process by which people select,organize,and interpret sensations is called ________.

When consumers become aware of stimuli that relate to their currents needs,they are practicing perceptual vigilance.

According to the retailer's rule of thumb based on the closure principle,when a sale catalog is created,the prices (on average)of the products in the catalog should be reduced by about 20 percent.

When Coca-Cola embeds sexual images in their advertising,they are using ________.

The ________ sense appears to moderate the relationship between product experience and judgment confidence.

You can understand the following uniquely-printed sentence because of the Gestalt principle of closure.Perception is imptant in undrstdng consmr bhavr.

The absolute threshold is dependent upon how strong a marketer makes a stimulus.

A philosophy that translates customers' feelings into design elements is called ________ engineering.

In the past,ketchup formed an unbecoming "scum" on its surface when exposed to air,so manufacturers created the traditionally shaped ketchup bottle with the narrow opening.When chemicals were developed to reduce the oxidation,it was then possible to sell ketchup in more conveniently shaped containers.Customers,however,rejected bottles that didn't have the traditional ketchup shape.This is an example of the power of ________ in the marketplace.

When consumers see only what they want to see-don't see what they don't want to see is called ________.

Ben Perez is driving along a mountain road.In the distance,he sees a road crew working on a fallen tree that has blocked the highway.When Ben first sees the road crew,which of the following perceptual processes has been engaged?

What does the study of semiotics attempt to do?

Lifestyle,attributes,competitors,and quality are all dimensions marketers can use to carve out a brand's ________ in the marketplace.

________ refers to the meanings we assign to sensory stimuli.

Haptic refers to a consumer's sense of sight.

Research has indicated that the color ________ creates feelings of arousal and stimulates appetite.

Size,color,position,and novelty are all strategies for creating which of the following?