Exam 6: The Self: Mind, Gender, and Body

Ideals of male beauty are based on facial features,musculature,and facial hair.

People across all cultures appear to favor physical features that are associated with ________.

Explain the term "body image."

The growing number of Web sites and blogs devoted to excessive weight loss illustrates the problem of bulimia and group dieting.

Explain the concept of "social comparison."

"Casual Fridays" in American workplaces encourage the expression of a person's ________.

The preference in a culture for a particular model of beauty (or exemplar)is called a(n)________.

________ refers to the possession of both masculine and feminine traits.

Studies suggest that men and women who are exposed to beautiful models in advertisements are likely to alter their perceptions of their own body shapes.

A consumer wearing a temporary tattoo of a company's brand logo is an example of ________.

People tend to pattern their behavior on the perceived expectations of others,which is a form of self-fulfilling prophecy.

A person's physical appearance is large part of his or her ________.

Mary Jane is a very conservative businesswoman by day.However,when she decides to "go out on the town," she likes to party and "kick up her heels." This would be an example of a reaction due to the fact that many consumers ________.

Self-esteem refers to the positivity of a person's self-concept.

Discuss the terms "symbolic interactionism" and "looking-glass self." Give an example of each term.

One of the most important levels of the extended self is the family level.

Understanding our social roles are part of our ________.

The self-image congruence model helps to explain why it is a deal killer in the Japanese business culture to mishandle a business card for a prospective client.

Dove's campaign for Real Beauty features women with imperfect bodies modeling in advertisements for skin and hair care products The nature of the social comparison that occurs when a consumer uses these marketing images as a benchmark is likely different than the social comparison that occurs when a consumer sees advertisements for similar products that use professional models.

Lars has developed an online,multiplayer game that he thinks could be the next big hit in computer-mediated environments.Lars is in the process of looking for financial backers as he moves from the prototype of his game to the finished product.To encourage financial backers,Lars should explain that for most people interested in playing online games,the gap between their online and offline selves is narrowing.