Exam 11: Groups and Social Media

Duane and Kenneth are both active members of Linkedin,a professional networking Web site.They follow and post to discussion boards,connect with colleagues,and frequently update their profiles.In networking terms,Duane and Kenneth are both nodes.

According to the principle of least interest,a person will gain power in a group as she decreases her commitment to the group.

________ describes the capacity to alter the actions of others.

Consumers are swayed more by negative word of mouth than by positive comments.

Janet was very orderly around her apartment.Everything in her apartment was always very neat and clean.At a public park,Janet took some trash out of her car and threw it toward a trash container.Some of it fell on the ground.Janet just shrugged and said,"The trash guys will get it," and drove off.This is an example of deindividuation.

If a fireman told you to leave your apartment,you would comply because the fireman has ________ power.

An individual's motivation to distance himself from a negative reference group cannot be as powerful as his motivation to please a positive group.

A reason why consumers conform is ________.

A(n)________ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations,aspirations,or behavior.

________ refers to the strategy of getting visitors to a Web site to forward information on the site of their friends in order to make more consumers aware of a product.

Explain the red sneaker effect.

What is a reference group? What is the difference between a membership reference group and an aspirational reference group?

Within groups,informal rules of behavior are called ________.

The most common method of identifying opinion leaders is to use the social registry document kept by most city newspapers.

Homophily refers to the degree to which a pair of individuals is similar in terms of education,social status,and beliefs.

Phillip admires the qualities of the Sigma Chis on his college campus.Since he has decided to try and pledge this group,he begins to imitate the qualities that he perceives the group has.What type of power does the fraternity seem to be displaying with respect to Phillip and his behavior?

Nate searches famous people and tries to buy products that they endorse.For Nate,these celebrities serve as an aspirational reference group.

Groups maintain standards of conduct through normative influence.

The ________ a group is,the more likely members are to engage in social loafing.

Explain homophily as it relates to opinion leaders.