Question 1

The ability of a person to pass from one social class to another is called ________.

Accepted Answer

A)  status hierarchy 
B)  plutonomy 
C)  hedonic adaption 
D)  social mobility 
A)  status hierarchy 
B)  plutonomy 
C)  hedonic adaption 
D)  social mobility D

Question 2

A co-branding strategy was being utilized when the Taco Bell Chihuahua showed up in a commercial for Geico insurance.

Accepted Answer

A) True 
 B)False  True

Question 3

A sophisticated form of conspicuous consumption is called parody display.

Accepted Answer

A) True 
 B)False  True

Question 4

How does the worldview difference in social class help explain why the sons and daughters of working-class families typically spend their entire lives living within a hundred miles of where they were raised?

Accepted Answer

The world of the working class is more i

Question 5

According to Pierre Bourdieu,people's taste regarding entertainment and the arts serves as a status-making force or ________ that causes consumption preferences to cluster together.

Accepted Answer

A)  habitus 
B)  code 
C)  hierarchy 
D)  chav 
A)  habitus 
B)  code 
C)  hierarchy 
D)  chav

Question 6

Why is wearing a baseball cap backward (with the brim toward the back)a type of parody display?

Accepted Answer

A parody display is a method of seeking

Question 7

Luminaries from Amazon,Google,and Twitter tend to use ________.

Accepted Answer

A)  hedonic adaptation 
B)  glamping 
C)  social capital 
D)  cultural capital 
A)  hedonic adaptation 
B)  glamping 
C)  social capital 
D)  cultural capital

Question 8

Jason is a marketing researcher working for a client who believes that social class will be an important segmenting device.Jason decides to find social class categories by simply asking respondents to pick their own category.Which of the following best supports Jason's approach?

Accepted Answer

A)  Most Americans don't mind talking about social class but are usually inaccurate in determining their own categories. 
B)  American consumers generally have little difficulty accurately placing themselves in the lower-middle class or middle class. 
C)  American consumers are generally better able to identify their neighbors' social class than their own social class. 
D)  Most Americans will list the social class they wish to belong to rather than the one they actually occupy. 
A)  Most Americans don't mind talking about social class but are usually inaccurate in determining their own categories. 
B)  American consumers generally have little difficulty accurately placing themselves in the lower-middle class or middle class. 
C)  American consumers are generally better able to identify their neighbors' social class than their own social class. 
D)  Most Americans will list the social class they wish to belong to rather than the one they actually occupy.

Question 9

Of the three groups of attitudes toward luxury,the largest group is "luxury is indulgence"; this view is held mainly by wealthy seniors citizens.

Accepted Answer

A) True 
 B)False

Question 10

Fred has been a farmer all his life.He inherited the family farm when he was 35,but that was twenty years ago.Due to the economy,Fred has lost the farm and has taken a manual labor job in the city to support his family.What form of mobility best describes Fred's position?

Accepted Answer

A)  Horizontal mobility 
B)  Two-way stretch mobility 
C)  Downward mobility 
D)  Upward mobility 
A)  Horizontal mobility 
B)  Two-way stretch mobility 
C)  Downward mobility 
D)  Upward mobility

Question 11

The flamboyant consumption of the nouveau riche is an example of symbolic self-completion.

Accepted Answer

A) True 
 B)False

Question 12

Although there are many differences between social classes,almost all these differences can be summarized by the differences that income makes in a person's life.

Accepted Answer

A) True 
 B)False

Question 13

The American rich often indulge in luxury goods while pinching pennies on everyday items.

Accepted Answer

A) True 
 B)False

Question 14

Social capital refers to an individual's knowledge of the "right" behavior used in the realm of the upper class.

Accepted Answer

A) True 
 B)False

Question 15

Consumers who refuse to sacrifice style,but achieve it on a budget are called ________.

Accepted Answer

A)  frugalistas 
B)  the mass class 
C)  the nouveau rich 
D)  social consumers 
A)  frugalistas 
B)  the mass class 
C)  the nouveau rich 
D)  social consumers

Question 16

All of the following are important components of social class except for ________.

Accepted Answer

A)  gender 
B)  income 
C)  educational attainment 
D)  occupational prestige 
A)  gender 
B)  income 
C)  educational attainment 
D)  occupational prestige

Question 17

The lower classes use more restrictive codes than do the upper classes.How does this knowledge change the way insurance might be sold to a working-class man compared to an upper-class man?

Accepted Answer

A)  The promotion to the working-class man should emphasize his immediate satisfaction in knowing that his family will be cared for, while the upper-class promotion should emphasize the long-term consequences of the choice. 
B)  The promotion to the working-class man should emphasize the long-term benefits of insurance, while the upper-class promotion should emphasize the short-term consequences of the choice. 
C)  The promotion to the working-class man should emphasize pictures while the upper-class promotion should emphasize words. 
D)  Both men would receive the same ad because elaboration codes have been found to be irrelevant to this product category. 
A)  The promotion to the working-class man should emphasize his immediate satisfaction in knowing that his family will be cared for, while the upper-class promotion should emphasize the long-term consequences of the choice. 
B)  The promotion to the working-class man should emphasize the long-term benefits of insurance, while the upper-class promotion should emphasize the short-term consequences of the choice. 
C)  The promotion to the working-class man should emphasize pictures while the upper-class promotion should emphasize words. 
D)  Both men would receive the same ad because elaboration codes have been found to be irrelevant to this product category.

Question 18

With respect to social organization,some barnyard animals exhibit signs of a dominance-submission hierarchy.Which of the following terms best illustrates such a hierarchy?

Accepted Answer

A)  Dog-eat-dog 
B)  Pecking order 
C)  Social class 
D)  King-of-the-hill 
A)  Dog-eat-dog 
B)  Pecking order 
C)  Social class 
D)  King-of-the-hill

Question 19

The wealthiest 160,000 U.S.families are considered one percenters.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following theorists is best known for arguing that an individual's relationship to the means of production determines his position in society?

Accepted Answer

A)  Karl Marx 
B)  Max Weber 
C)  Horatio Alger 
D)  Thorstein Veblen 
A)  Karl Marx 
B)  Max Weber 
C)  Horatio Alger 
D)  Thorstein Veblen

The ability of a person to pass from one social class to another is called ________.

A co-branding strategy was being utilized when the Taco Bell Chihuahua showed up in a commercial for Geico insurance.

A sophisticated form of conspicuous consumption is called parody display.

How does the worldview difference in social class help explain why the sons and daughters of working-class families typically spend their entire lives living within a hundred miles of where they were raised?

According to Pierre Bourdieu,people's taste regarding entertainment and the arts serves as a status-making force or ________ that causes consumption preferences to cluster together.

Why is wearing a baseball cap backward (with the brim toward the back)a type of parody display?

Luminaries from Amazon,Google,and Twitter tend to use ________.

Jason is a marketing researcher working for a client who believes that social class will be an important segmenting device.Jason decides to find social class categories by simply asking respondents to pick their own category.Which of the following best supports Jason's approach?

Of the three groups of attitudes toward luxury,the largest group is "luxury is indulgence"; this view is held mainly by wealthy seniors citizens.

Fred has been a farmer all his life.He inherited the family farm when he was 35,but that was twenty years ago.Due to the economy,Fred has lost the farm and has taken a manual labor job in the city to support his family.What form of mobility best describes Fred's position?

The flamboyant consumption of the nouveau riche is an example of symbolic self-completion.

Although there are many differences between social classes,almost all these differences can be summarized by the differences that income makes in a person's life.

The American rich often indulge in luxury goods while pinching pennies on everyday items.

Social capital refers to an individual's knowledge of the "right" behavior used in the realm of the upper class.

Consumers who refuse to sacrifice style,but achieve it on a budget are called ________.

All of the following are important components of social class except for ________.

The lower classes use more restrictive codes than do the upper classes.How does this knowledge change the way insurance might be sold to a working-class man compared to an upper-class man?

With respect to social organization,some barnyard animals exhibit signs of a dominance-submission hierarchy.Which of the following terms best illustrates such a hierarchy?

The wealthiest 160,000 U.S.families are considered one percenters.

Which of the following theorists is best known for arguing that an individual's relationship to the means of production determines his position in society?

Buying,Having,and Being: An Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Subcultures

Culture

Filters

Exam 12: Income and Social Class

The ability of a person to pass from one social class to another is called ________.

A co-branding strategy was being utilized when the Taco Bell Chihuahua showed up in a commercial for Geico insurance.

A sophisticated form of conspicuous consumption is called parody display.

How does the worldview difference in social class help explain why the sons and daughters of working-class families typically spend their entire lives living within a hundred miles of where they were raised?

According to Pierre Bourdieu,people's taste regarding entertainment and the arts serves as a status-making force or ________ that causes consumption preferences to cluster together.

Why is wearing a baseball cap backward (with the brim toward the back)a type of parody display?

Luminaries from Amazon,Google,and Twitter tend to use ________.

Jason is a marketing researcher working for a client who believes that social class will be an important segmenting device.Jason decides to find social class categories by simply asking respondents to pick their own category.Which of the following best supports Jason's approach?

Of the three groups of attitudes toward luxury,the largest group is "luxury is indulgence"; this view is held mainly by wealthy seniors citizens.

Fred has been a farmer all his life.He inherited the family farm when he was 35,but that was twenty years ago.Due to the economy,Fred has lost the farm and has taken a manual labor job in the city to support his family.What form of mobility best describes Fred's position?

The flamboyant consumption of the nouveau riche is an example of symbolic self-completion.

Although there are many differences between social classes,almost all these differences can be summarized by the differences that income makes in a person's life.

The American rich often indulge in luxury goods while pinching pennies on everyday items.

Social capital refers to an individual's knowledge of the "right" behavior used in the realm of the upper class.

Consumers who refuse to sacrifice style,but achieve it on a budget are called ________.

All of the following are important components of social class except for ________.

The lower classes use more restrictive codes than do the upper classes.How does this knowledge change the way insurance might be sold to a working-class man compared to an upper-class man?

With respect to social organization,some barnyard animals exhibit signs of a dominance-submission hierarchy.Which of the following terms best illustrates such a hierarchy?

The wealthiest 160,000 U.S.families are considered one percenters.

Which of the following theorists is best known for arguing that an individual's relationship to the means of production determines his position in society?

Buying,Having,and Being: An Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Subcultures

Culture

Filters