Exam 11: Cultures Influence on Consumer Behavior

Keeping busy and remaining active and involved is related to one of the American core values.

The segment of global youth aged 14 to 24 that spreads word of mouth rapidly, values passion, individuality, and instant gratification, and prefers personalized brands like Diesel and Adidas, is called ________.

DOG TREAT MINI CASE: Observing consumers at veterinary clinics, pet superstores, and grocery stores, Happy Dog determined that consumers were more likely to buy expensive dog treats at their veterinarians' offices than at grocery stores or pet superstores. Happy Dog researchers also observed that consumers spent less time looking at the pet treats before purchasing them when the treats were purchased at the veterinarian's office because they assumed that anything on offer at a veterinarian's office must be good for their pets. As a result of this research, Happy Dog Beef Treats are sold only at the offices of veterinarians and dog groomers and are more expensive than the average dog treat that pet owners might purchase at the supermarket. Happy Dog recently modified its treat recipe to come out with NEW, JUICIER Beef Treats for pet owners to use to reward their dogs. Advertisements promoting the new recipe show a young boy teaching his dog a series of tricks by rewarding her consistently with Happy Dog Beef Treats. At the end of the commercial, the boy cues his dog for the tricks in front of his parents, she performs, and his parents clap proudly. -In the DOG TREAT MINI CASE, Happy Dog uses its price and channels of distribution as ________ of the quality of its dog treats.

Although Americans deeply embrace freedom of choice and individualism, they nevertheless accept the reality of conformity.

The segment of global youth aged 14 to 24 that acts as the hub of online social networks, focuses on revolution, creativity, and deconstruction, and has members that prefer cult brands like Vespa and Vans, is called ________.

Which of the following is a way that marketers transmit information that allows consumers to express shared cultural values?

We can only truly understand our culture's influence after visiting other countries and observing local values and behaviors.

A ________ is a type of symbolic activity consisting of a series of steps occurring in a fixed sequence and repeated over time.

________ express(es) the collective principles, standards, and priorities of a community.

In terms of consumer behavior, ________ is the collective values, customs, norms, arts, social institutions, and intellectual achievements of a particular society which express its principles, standards, and priorities.

In research on the motivations of alumni who donated money to intercollegiate athletic programs, which of the following benefits is associated with being loyal to the college, helping to build a successful athletic program, and continue tradition?

When Wendy's advertising emphasizes that a combo meal can come with any of a number of sides, not just fries, the company is appealing to American consumers' preference for ________.

The ________ serves as the primary agent for enculturation.

Differentiate between the"levels" of cultural norms.

A ________ is a symbolic activity consisting of a series of steps occurring in a fixed sequence and repeated periodically.

The informal atmosphere of focus groups' discussions decrease the likelihood that consumers will signal shifts in values that impact the acceptance of new products and services.

The American value of individualism stimulates acceptance of customized or unique products that enable a person to "express his or her own personality."

Material comfort and pleasure have become more recently associated with quality rather than quantity.

Self-reliance, self-interest, self-fulfillment, self-esteem, and self-confidence are all exceedingly popular expressions of ________, one of the American core values.

Within cultural values, being forgiving, helpful, and polite are examples of ________.