Exam 11: Cultures Influence on Consumer Behavior

What is a ritual? Provide an example of a ritual artifact and explain why ritual artifacts are important to marketers.

The Nike Swoosh is an example of a(n) ________.

SOUP MINI CASE: White Mountain Soups sells ready-to-eat soups packaged and sold in microwave-ready, single-serving plastic containers that can be used as bowls and then recycled. White Mountain makes a variety of soups, including New England clam chowder, vegetarian minestrone, and beef and tomato soups. Its advertising emphasizes the use of wholesome ingredients produced by independent farmers, and suggests that White Mountain soup can be a quick and easy lunch, or a wholesome mid-afternoon snack alternative to a bag of potato chips or a candy bar. -From a consumer's point of view, in the SOUP MINI CASE, White Mountain's soup packaging is an appeal to which of the following American core values?

A study of more than 250 ads appearing in eight issues of Seventeen magazine, four Japanese issues, and four American issues, found that teenage girls are portrayed differently. The researcher concluded that these "differences correspond to each country's central concepts of self and society." This study is an example of ________.

The ________ is a widely used self-administered value inventory that is divided into terminal and instrumental value items.

The American core value of ________ is central to the belief that people can always improve themselves.

One can express ________ by selecting products that friends do not have, or express ________ by purchasing similar or identical products.

Symbols can have contradictory meanings.

The amount of people in the society that share a belief or custom is irrelevant to whether or not it is considered a cultural value.

________ is the value associated with a preference for well-defined objectives and completing tasks.

Advertisements for high-style clothing and cosmetics usually promise that their products will enhance the consumer's exclusive or distinctive character and set him or her apart from others. This is an appeal to which American core value?

Within cultural values, a world of peace and beauty and national security are examples of ________.

Insights on what is suitable to wear for a specific occasion, and other dress codes, are something we learn through ________.

Culture determines whether a product is a necessity or a discretionary luxury.

Cultural values express the collective principles, standards, and priorities of a community.

WEDDING MINI CASE: Susan is planning her wedding. Susan knows what music is appropriate for her ceremony because she has been to a number of weddings before. She has questions, though, about the appropriate wording of her invitations, so she reviews the helpful information provided by professional wedding planners on specialist wedding sites to familiarize herself with customary wording and style rules. In choosing a wedding dress, Susan has decided to have a dress designer make a custom wedding dress for her. -In the WEDDING MINI CASE, Susan learns about appropriate invitation wording and style through ________.

Differentiate between formal learning, informal learning, and technical learning.

Culture can exist and sometimes reveal itself at different perceived or subjective levels. The ________ level reflects the underlying dimensions of culture that impact multiple cultures or different societies.

________ are personal goals, while ________ are the basic approaches that an individual might take to achieve those goals.

Ads that communicate that the consumer "owes it to him/herself" to provide a justification for the acquisition of goods and services are appealing to the Americans' core values of achievement and success.