Exam 11: Cultures Influence on Consumer Behavior

The ________ level of cultural norms reflects the underlying dimensions of culture that impact multiple societies.

Culture can exist and sometimes reveal itself at different perceived or subjective levels. The ________ level refers to shared core values, customs, and personality factors that represent the core of the "national character" of a particular country.

The concept of freedom in a consumer behavior sense relates to which of the following?

Gordon's values are strongly reflected in Americans' core values.

According to the Rokeach typology of cultural orientation, communications aimed at individuals who have a personal terminal value focus and competence instrumental values should emphasize ________.

DOG TREAT MINI CASE: Observing consumers at veterinary clinics, pet superstores, and grocery stores, Happy Dog determined that consumers were more likely to buy expensive dog treats at their veterinarians' offices than at grocery stores or pet superstores. Happy Dog researchers also observed that consumers spent less time looking at the pet treats before purchasing them when the treats were purchased at the veterinarian's office because they assumed that anything on offer at a veterinarian's office must be good for their pets. As a result of this research, Happy Dog Beef Treats are sold only at the offices of veterinarians and dog groomers and are more expensive than the average dog treat that pet owners might purchase at the supermarket. Happy Dog recently modified its treat recipe to come out with NEW, JUICIER Beef Treats for pet owners to use to reward their dogs. Advertisements promoting the new recipe show a young boy teaching his dog a series of tricks by rewarding her consistently with Happy Dog Beef Treats. At the end of the commercial, the boy cues his dog for the tricks in front of his parents, she performs, and his parents clap proudly. -In the DOG TREAT MINI CASE, Happy Dog's development of NEW, JUICIER Beef Treats appeals to which of the following core American values?

Hype Mobile Phones wants to learn how consumers decide which mobile phones to purchase, so it places researchers in mobile phone stores and has them pose as salespeople. In this example, researchers are ________.

Stores where clothes are sold and the items' prices are ________ of their quality.

WEDDING MINI CASE: Susan is planning her wedding. Susan knows what music is appropriate for her ceremony because she has been to a number of weddings before. She has questions, though, about the appropriate wording of her invitations, so she reviews the helpful information provided by professional wedding planners on specialist wedding sites to familiarize herself with customary wording and style rules. In choosing a wedding dress, Susan has decided to have a dress designer make a custom wedding dress for her. -In the WEDDING MINI CASE, Susan learned what music is appropriate for a wedding ceremony through ________.

What is the difference between enculturation and acculturation? Which is most important to marketers and why?

Within cultural values, a comfortable exciting life, happiness, and inner harmony are examples of ________.

Americans' love affair with products that save time and effort, such as the microwave, are examples of the important core value of ________ in this culture.

When an ad for Everlast fitness equipment encourages bike riders to train harder and states Everlast's power packs enable them to recover faster from strenuous training, it is focused on the individual rider's quest for ________.

How do Americans compromise between their core values of individualism and conformity?

Cultural beliefs, values, and customs continue to be followed as long as ________.

Ritualized behavior is typically rather formal, often scripted behavior, and is likely to occur repeatedly over time.

A researcher is interested in examining how consumers select a washing machine, so he goes to the mall and gives people paper and pencil surveys about their preferences. He is a participant-observer.

Singing the national anthem before the start of a sports event is described as a ________.

Studying societies via analysis of the content of verbal, written, and pictorial communications is known as ________.

In identifying the core values of a society, three criteria must be met. Identify and explain these three criteria.