Exam 11: Cultures Influence on Consumer Behavior

In the name of the core value of ________, Americans appear to be more receptive to product claims that stress "new," "improved," "longer lasting," "quicker," and increased strength.

(Multiple Choice)

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Question 61

Given the broad and pervasive nature of ________, its study generally requires a detailed examination of the character of the total society.

(Multiple Choice)

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Question 62

The contents of media, advertising, and marketing reflect cultural values and convey them to all members of society very effectively.

(True/False)

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Question 63

Whereas takes place when parents, older siblings, and family members teach younger members how to behave, takes place when children imitate the behaviors of others like family, friends, or TV and movie heroes and characters.

(Multiple Choice)

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Question 64

Content analysis can identify the intentions, focus, or communication trends of an individual, group, or institution.

(True/False)

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Question 65

________ happens when teachers instruct children, in educational environments, about what should be done, how it should be done, and why it should be done, in social as well as personal settings.

(Multiple Choice)

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Question 66

SOUP MINI CASE: White Mountain Soups sells ready-to-eat soups packaged and sold in microwave-ready, single-serving plastic containers that can be used as bowls and then recycled. White Mountain makes a variety of soups, including New England clam chowder, vegetarian minestrone, and beef and tomato soups. Its advertising emphasizes the use of wholesome ingredients produced by independent farmers, and suggests that White Mountain soup can be a quick and easy lunch, or a wholesome mid-afternoon snack alternative to a bag of potato chips or a candy bar. -In the SOUP MINI CASE, White Mountain draws attention to its use of all-natural, wholesome ingredients in order to appeal to which of the following American core values?

(Multiple Choice)

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Question 67

Within a cultural context, advertising has the expanded mission of ________.

(Multiple Choice)

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Question 68

SOUP MINI CASE: White Mountain Soups sells ready-to-eat soups packaged and sold in microwave-ready, single-serving plastic containers that can be used as bowls and then recycled. White Mountain makes a variety of soups, including New England clam chowder, vegetarian minestrone, and beef and tomato soups. Its advertising emphasizes the use of wholesome ingredients produced by independent farmers, and suggests that White Mountain soup can be a quick and easy lunch, or a wholesome mid-afternoon snack alternative to a bag of potato chips or a candy bar. -In the SOUP MINI CASE, White Mountain suggests that consumers eat a cup of White Mountain soup instead of a candy bar or bag of chips as an afternoon snack. If we consider taking a break for a mid-afternoon snack to be a ritual for many consumers, the soup (or candy bar or bag of chips) would be considered the ________.

(Multiple Choice)

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Question 69

In a consumption-oriented society, such as that of the United States, the core value of ________ often means the acceptance of change, new products, or services designed to fulfill unsatisfied needs.

(Multiple Choice)

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Question 70

The type of food that is typically shared with family and others is categorized as ________ in the context of cultural settings.

(Multiple Choice)

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Question 71

________ have always been associated with bigger quantities of things or more of something. Recently, however, there has been a shift away from quantity towards quality.

(Multiple Choice)

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Question 72

Within cultural values, being ambitious, intellectual, and responsible are examples of ________.

(Multiple Choice)

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Question 73

In-crowd, pop mavericks, networked intelligentsia, and thrill renegades are examples of four segments developed based on a lifestyle matrix of global youth aged 14 to 24 at the ________ level.

(Multiple Choice)

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Question 74

Within cultural values, happiness and self-respect are examples of ________.

(Multiple Choice)

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Question 75

When a specific standard no longer satisfies the members of a society, it is modified or replaced.

(True/False)

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Question 76

In an American cultural context, whereas is its own direct reward, implies an extrinsic reward.

(Multiple Choice)

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Question 77

The learning of a new or foreign culture is known as ________.

(Multiple Choice)

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Question 78

From a marketing standpoint, ________ is/are important since that is often what the marketers sell.

(Multiple Choice)

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Question 79

The ________level reflects the subdivisions of a country or society, such as subcultures and the influences of various reference groups.

(Multiple Choice)

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(34)

Question 80

Showing 61 - 80 of 122

In the name of the core value of ________, Americans appear to be more receptive to product claims that stress "new," "improved," "longer lasting," "quicker," and increased strength.

Given the broad and pervasive nature of ________, its study generally requires a detailed examination of the character of the total society.

The contents of media, advertising, and marketing reflect cultural values and convey them to all members of society very effectively.

Whereas takes place when parents, older siblings, and family members teach younger members how to behave, takes place when children imitate the behaviors of others like family, friends, or TV and movie heroes and characters.

Content analysis can identify the intentions, focus, or communication trends of an individual, group, or institution.

________ happens when teachers instruct children, in educational environments, about what should be done, how it should be done, and why it should be done, in social as well as personal settings.

Within a cultural context, advertising has the expanded mission of ________.

In a consumption-oriented society, such as that of the United States, the core value of ________ often means the acceptance of change, new products, or services designed to fulfill unsatisfied needs.

The type of food that is typically shared with family and others is categorized as ________ in the context of cultural settings.

________ have always been associated with bigger quantities of things or more of something. Recently, however, there has been a shift away from quantity towards quality.

Within cultural values, being ambitious, intellectual, and responsible are examples of ________.

In-crowd, pop mavericks, networked intelligentsia, and thrill renegades are examples of four segments developed based on a lifestyle matrix of global youth aged 14 to 24 at the ________ level.

Within cultural values, happiness and self-respect are examples of ________.

When a specific standard no longer satisfies the members of a society, it is modified or replaced.

In an American cultural context, whereas is its own direct reward, implies an extrinsic reward.

The learning of a new or foreign culture is known as ________.

From a marketing standpoint, ________ is/are important since that is often what the marketers sell.

The ________level reflects the subdivisions of a country or society, such as subcultures and the influences of various reference groups.

Consumer Behavior: Information-Driven Consumer Behavior

Market Segmentation and Real-Time Bidding

Consumer Motivation and Personality

Consumer Perception and Positioning

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-Of-Mouth

The Family and Its Social Class Standing

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters

Exam 11: Cultures Influence on Consumer Behavior

In the name of the core value of ________, Americans appear to be more receptive to product claims that stress "new," "improved," "longer lasting," "quicker," and increased strength.

Given the broad and pervasive nature of ________, its study generally requires a detailed examination of the character of the total society.

The contents of media, advertising, and marketing reflect cultural values and convey them to all members of society very effectively.

Whereas ________ takes place when parents, older siblings, and family members teach younger members how to behave, ________ takes place when children imitate the behaviors of others like family, friends, or TV and movie heroes and characters.

Content analysis can identify the intentions, focus, or communication trends of an individual, group, or institution.

________ happens when teachers instruct children, in educational environments, about what should be done, how it should be done, and why it should be done, in social as well as personal settings.

Within a cultural context, advertising has the expanded mission of ________.

In a consumption-oriented society, such as that of the United States, the core value of ________ often means the acceptance of change, new products, or services designed to fulfill unsatisfied needs.

The type of food that is typically shared with family and others is categorized as ________ in the context of cultural settings.

________ have always been associated with bigger quantities of things or more of something. Recently, however, there has been a shift away from quantity towards quality.

Within cultural values, being ambitious, intellectual, and responsible are examples of ________.

In-crowd, pop mavericks, networked intelligentsia, and thrill renegades are examples of four segments developed based on a lifestyle matrix of global youth aged 14 to 24 at the ________ level.

Within cultural values, happiness and self-respect are examples of ________.

When a specific standard no longer satisfies the members of a society, it is modified or replaced.

In an American cultural context, whereas ________ is its own direct reward, ________ implies an extrinsic reward.

The learning of a new or foreign culture is known as ________.

From a marketing standpoint, ________ is/are important since that is often what the marketers sell.

The ________level reflects the subdivisions of a country or society, such as subcultures and the influences of various reference groups.

Consumer Behavior: Information-Driven Consumer Behavior

Market Segmentation and Real-Time Bidding

Consumer Motivation and Personality

Consumer Perception and Positioning

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-Of-Mouth

The Family and Its Social Class Standing

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters

Whereas takes place when parents, older siblings, and family members teach younger members how to behave, takes place when children imitate the behaviors of others like family, friends, or TV and movie heroes and characters.

In an American cultural context, whereas is its own direct reward, implies an extrinsic reward.