Exam 11: Cultures Influence on Consumer Behavior

DOG TREAT MINI CASE: Observing consumers at veterinary clinics, pet superstores, and grocery stores, Happy Dog determined that consumers were more likely to buy expensive dog treats at their veterinarians' offices than at grocery stores or pet superstores. Happy Dog researchers also observed that consumers spent less time looking at the pet treats before purchasing them when the treats were purchased at the veterinarian's office because they assumed that anything on offer at a veterinarian's office must be good for their pets. As a result of this research, Happy Dog Beef Treats are sold only at the offices of veterinarians and dog groomers and are more expensive than the average dog treat that pet owners might purchase at the supermarket. Happy Dog recently modified its treat recipe to come out with NEW, JUICIER Beef Treats for pet owners to use to reward their dogs. Advertisements promoting the new recipe show a young boy teaching his dog a series of tricks by rewarding her consistently with Happy Dog Beef Treats. At the end of the commercial, the boy cues his dog for the tricks in front of his parents, she performs, and his parents clap proudly. -In the DOG TREAT MINI CASE, Happy Dog's advertisement shows its Beef Treats as a means of fulfilling which of the following core American values?

The learning of one's own culture is known as ________.

According to the Rokeach typology of cultural orientation, communications aimed at individuals who have a personal terminal value focus and moral instrumental values should emphasize ________.

One outcome of the fact that consumers find environmental labels difficult to understand is ________.

A(n) ________ is anything that represents something else and can be either verbal or nonverbal.

Compare consumer field observation to content analysis and value measurement instruments as research approaches to examining culture.

The repetition of marketing messages is not related to cultural beliefs and values.

Jake learned what brands of food to buy at the grocery store by going grocery shopping with his mother as a child, watching her, and imitating her. This constitutes ________.

Americans place a great importance on time. They value time and believe in the importance of not wasting time.

Which of the following American core values serves as a social and moral justification for the acquisition of goods and services in a context such as "you worked for it" or "you deserve it"?

________ is producing and promoting reusable and ecofriendly products.

When anthropologists immerse themselves in the environment under study, this technique is called ________.

The group level of cultural norms reflects shared core values, customs, and personalities that represent the core of the "national character" of a particular country.

SOUP MINI CASE: White Mountain Soups sells ready-to-eat soups packaged and sold in microwave-ready, single-serving plastic containers that can be used as bowls and then recycled. White Mountain makes a variety of soups, including New England clam chowder, vegetarian minestrone, and beef and tomato soups. Its advertising emphasizes the use of wholesome ingredients produced by independent farmers, and suggests that White Mountain soup can be a quick and easy lunch, or a wholesome mid-afternoon snack alternative to a bag of potato chips or a candy bar. -In the SOUP MINI CASE, White Mountain draws attention to its patronage of independent local farmers in order to appeal to which of the following American core values?

A ________ is anything that represents something else.

The Protestant work ethic, which considers hard work to be wholesome, spiritually rewarding, and an appropriate end in itself, is one of the roots of the American value of ________.

Americans place an extraordinary amount of importance on being involved and keeping busy. This is a widely accepted core value that relates to ________.

Individuals who belong to a segment that is self-centered and concerned with values such as self-respect and a comfortable life are likely to be involved in domestic-oriented activities and are reluctant to try new products.

Gordon's surveys of personal and interpersonal values included personal values and interpersonal values. Which of the following is an example of a social value?

According to the Rokeach typology of cultural orientation, communications aimed at individuals who have an interpersonal terminal value focus and moral instrumental values should emphasize ________.