Exam 17: Analysis and Interpretation Individual Variables Independently
Exam 1: The Role of Marketing Research52 Questions
Exam 2: The Research Process and Ethical Concerns57 Questions
Exam 3: Problem Formulation42 Questions
Exam 4: Exploratory Research48 Questions
Exam 5: Decision Support Systems56 Questions
Exam 6: Decision Support Systems Working With Big Data55 Questions
Exam 7: Using External Secondary Data46 Questions
Exam 8: Conducting Causal Research70 Questions
Exam 9: Collecting Descriptive Primary Data52 Questions
Exam 10: Collecting Data by Observation68 Questions
Exam 11: Collecting Data by Communication64 Questions
Exam 12: Asking Good Questions82 Questions
Exam 13: Designing the Data Collection Form82 Questions
Exam 14: Developing the Sampling Plan87 Questions
Exam 15: Data Collection Enhancing Response Rates While Limiting Errors88 Questions
Exam 16: Data Preparation for Analysis45 Questions
Exam 17: Analysis and Interpretation Individual Variables Independently69 Questions
Exam 18: Analysis and Interpretation Multiple Variables Simultaneously81 Questions
Exam 19: The Oral Research Presentation39 Questions
Exam 20: The Written Research Report46 Questions
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The reporting technique for rating scale questions that presents the percentage of respondents who checked one of the top two positions on a rating scales is known as the
(Multiple Choice)
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The FactFinder Research firm conducted a survey for a national food manufacturer and one of the issues addressed by the research was to determine how many pounds of fish were annually consumed per capita. In the survey they found one person who consumed only one pound of fish per year while 10 people reported 200 pounds per year. The range was
(Multiple Choice)
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A researcher is interested in analyzing a set of nominal data to determine if the observed pattern of frequencies corresponds to the expected pattern. The appropriate statistical technique is
(Multiple Choice)
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Descriptive statistics include all of the following measures EXCEPT
(Multiple Choice)
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Refer to Scenario 17.1. What is the average number of televisions per household?
(Multiple Choice)
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A bar chart where the values of a variable are placed along the X-axis and the absolute or relative frequency along the Y-axis is called a______________and can be developed from the______________.
(Multiple Choice)
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Which of the following statements concerning the sample standard deviation is FALSE?
(Multiple Choice)
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The______________is the most commonly calculated statistic for both interval- and ratio-level measures.
(Short Answer)
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Even if it will help managers interpret results, you should not convert continuous measures to categorical measures.
(True/False)
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In very few cases, it's important to report standard deviations along with mean values.
(True/False)
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You can "prove" that the alternative hypothesis is true if the null hypothesis is rejected.
(True/False)
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A sampling procedure is statistically more efficient than another procedure if, for a given sample size, it results in a larger sampling error.
(True/False)
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A researcher determines a sample of size (n) 100 is necessary to estimate a population mean with 95% confidence (z = 2). The calculation of sample size required that he estimate the population standard deviation since it was unknown, and he estimated it as 150. The 100 observations produced a sample mean and a sample standard______________deviation The resulting confidence interval is
(Multiple Choice)
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Which statement(s) pertaining to the chisquare χ2 distribution is FALSE?
(Multiple Choice)
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Which types of measurement are used to group respondents or objects into groups or categories and are thus referred to as categorical measures?
(Multiple Choice)
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Some of the commonly used measures of location such as the median or quartiles can be read directly from a
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The arithmetic mean value across all responses for a variable is called the______________mean.
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