Exam 16: Strategic Elements of Competitive Advantage
Exam 1: Introduction to Global Marketing89 Questions
Exam 2: The Global Economic Environment78 Questions
Exam 3: The Global Trade Environment89 Questions
Exam 4: Social and Cultural Environments87 Questions
Exam 5: The Political,legal,and Regulatory Environments91 Questions
Exam 6: Global Information Systems and Market Research97 Questions
Exam 7: Segmentation,targeting,and Positioning101 Questions
Exam 8: Importing,exporting,and Sourcing112 Questions
Exam 9: Global Market Entry Strategies: Licensing, investment, and Strategic Alliances115 Questions
Exam 10: Brand and Product Decisions in Global Marketing106 Questions
Exam 11: Pricing Decisions105 Questions
Exam 12: Global Marketing Channels and Physical Distribution110 Questions
Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations97 Questions
Exam 14: Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication113 Questions
Exam 15: Global Marketing and the Digital Revolution96 Questions
Exam 16: Strategic Elements of Competitive Advantage102 Questions
Exam 17: Leadership, organization, and Corporate Social Responsibility102 Questions
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Michael E.Porter,a leading theorist of competitive strategy,developed a five forces model to explain competition in an industry.List these forces and describe the impact of the threat of new entrants.
(Essay)
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The town of Impruneta in the Italian province of Florence,is a source of high-quality terracotta;the high iron content of the area's clay means that the finished pieces can withstand temperatures as low as -20 degrees Fahrenheit.Many artisan pieces are rolled by hand,including those imported in the United States by Seibert & Rice.This is an example of ________ resources available for competitive advantage of a business.
(Multiple Choice)
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Which of the following is not one of the four arenas in which dynamic strategic interactions are played out in hypercompetitive industries?
(Multiple Choice)
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"Hypercompetition" refers to companies that are successful and find sustainable competitive advantages.
(True/False)
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Analyzed in terms of Porter's five forces model,online music file sharing services represent a threat to the music industry in the form of a substitute product.
(True/False)
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Cost leadership is a sustainable source of competitive advantage only if no barriers exist that prevent competitors from achieving the same low costs.
(True/False)
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An approach to competitive advantage that exploits weaknesses in competitors' narrow-focus strategies is called a ________ strategy.
(Multiple Choice)
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Rivalry among firms refers to all the actions taken by firms in the industry to improve their position and gain advantage over each other.
(True/False)
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Hundreds of small companies such as Martin-Logan and Mark Levinson compete in the high-end audiophile segment of the consumer electronics industry.If analyzed in terms of Porter's generic strategies framework,such companies might be said to be pursuing competitive advantage via:
(Multiple Choice)
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Porter's four generic strategies for achieving competitive advantage are:
(Multiple Choice)
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The characteristics of home demand for a firm's products or services include all of the following except:
(Multiple Choice)
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If rivalry among firms forces companies to rationalize costs,it is a negative force.
(True/False)
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When managers at Matsushita realized that cost advantages in TV production were often fleeting,they added quality and reliability advantages,thus establishing:
(Multiple Choice)
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According to D'Aveni,in today's business environment,short product life cycles,short product design cycles,new technologies,and globalization undermine market stability;thereby an acceleration of competitive forces takes place.
(True/False)
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"Few competitive advantages are long lasting." Justify this statement giving reasons.
(Essay)
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The Rugman and D'Cruz's flagship model is evident in the strategies of all but one of the following businesses:
(Multiple Choice)
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Which of the following is not identified by Porter as one of the five forces that explains competition in an industry?
(Multiple Choice)
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The automobile industry has become fiercely competitive on a global basis.The initial success of foreign automakers in the United States was due to all of the following reasons except:
(Multiple Choice)
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The development of the MP3 file format for music was accompanied by the increased popularity of peer-to-peer (p-to-p)file swapping among music fans.
(True/False)
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