Exam 16: Strategic Elements of Competitive Advantage
Exam 1: Introduction to Global Marketing89 Questions
Exam 2: The Global Economic Environment78 Questions
Exam 3: The Global Trade Environment89 Questions
Exam 4: Social and Cultural Environments87 Questions
Exam 5: The Political,legal,and Regulatory Environments91 Questions
Exam 6: Global Information Systems and Market Research97 Questions
Exam 7: Segmentation,targeting,and Positioning101 Questions
Exam 8: Importing,exporting,and Sourcing112 Questions
Exam 9: Global Market Entry Strategies: Licensing, investment, and Strategic Alliances115 Questions
Exam 10: Brand and Product Decisions in Global Marketing106 Questions
Exam 11: Pricing Decisions105 Questions
Exam 12: Global Marketing Channels and Physical Distribution110 Questions
Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations97 Questions
Exam 14: Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication113 Questions
Exam 15: Global Marketing and the Digital Revolution96 Questions
Exam 16: Strategic Elements of Competitive Advantage102 Questions
Exam 17: Leadership, organization, and Corporate Social Responsibility102 Questions
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Describe how competitive advantage can be created via strategic intent,giving examples of successful approaches of competitors.
(Essay)
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The Swatch Group is the world's second largest watchmaker.This shows that in the low-cost segment,brands compete on price and value.
(True/False)
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Apple's success with the iPhone prompted Samsung and others to enter the market.This is an example of the "perfectly competitive."
(True/False)
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What is hypercompetition? Briefly discuss conditions under which hypercompetition takes place.
(Essay)
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Caterpillar's attention was focused elsewhere when Komatsu made its first international entry into the Eastern European Market.Based on the strategic intent framework,this is an example of:
(Multiple Choice)
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Barnes & Noble entered the online book market as a response to the threat posed by Amazon.com.This approach represents which aspect of the Porter's five forces model?
(Multiple Choice)
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Competitive advantage exists when there is a match between a firm's distinctive competencies and the factors critical for success within its industry.
(True/False)
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"Hypercompetition" is a term that describes a business environment of escalating rivalry characterized by rapid product innovation and short product life cycles.
(True/False)
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How do chance events play a role in shaping the competitive environment?
(Essay)
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Caterpillar's attention was focused elsewhere when Komatsu made its first entry into Eastern Europe and gained ground.This is an example of:
(Multiple Choice)
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Germany's Mittelstand companies have been extremely successful pursuing:
(Multiple Choice)
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In the terminology of the strategic intent framework for competitive advantage,a firm that establishes advantages in a number of different areas has:
(Multiple Choice)
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What does the phrase factor conditions refer to? How can these factors be inherited or created? Describe Porter's categories of factor conditions.
(Essay)
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In the tech world,about 90 percent of the world's nearly one billion PCs use Microsoft's operating systems and 80 percent use Intel's microprocessors.This represents which aspect of the Porter's five forces model?
(Multiple Choice)
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In the global watch industry,the success of the Swatch brand resulted in a manufacturing renaissance for Switzerland.In the strategic framework known as hypercompetition,Swatch's success is an example of interactions in which arena?
(Multiple Choice)
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The nature of firm strategy,structure,and rivalry is the final determinant of a nation's diamond.What does this statement refer to? How does domestic rivalry differ from foreign rivalry? Please explain in detail.
(Essay)
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The issue of sustainability is central to this strategy concept:
(Multiple Choice)
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A useful way of gaining insight into competitors is through industry analysis.
(True/False)
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Microsoft's extensive base of Windows operating systems and applications presented a formidable entry barrier for many years.
(True/False)
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A nation's banking system,health care system,transportation system,and communications system,as well as the availability and cost of using these systems are considered as ________ resources available for competitive advantage of a business.
(Multiple Choice)
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