Exam 7: Segmentation,targeting,and Positioning

From a marketing point of view,the Hispanic American segments represent a great opportunity.Realizing the importance,give an example of a company which is planning to target this group?

Demographic segmentation is based on measurable characteristics of populations that includes all of the following examples except:

Differentiated global marketing represents a more ambitious approach than concentrated target marketing.

After segmenting potential markets in terms of a single demographic variable,"income," a company can reach the most affluent market by targeting fewer than ________ nations.

Nutraceuticals are health food products,which are manufactured by:

For behavior segmentation,marketers use the 80\20 rule when assessing the consumers' usage rate,which means that 20% of the company's revenues or profits are accounted for by 80% of the firm's products or customers.

The feasibility of targeting a particular market segment can be negatively impacted by various factors.Which of the following is not one of those factors?

According to the World Bank reports,Tanzania has the most mobile money accounts per 1,000 adults for any African country.

The strategy that identifies a brand as a symbol of a particular global segment is known as:

An example of a trap that marketers can set for themselves while targeting a foreign market is to:

Managers must decide how well a company's product fits the country market by asking all of the following questions except:

The process of global market segmentation begins with the choice of one or more variables to use as a basis for grouping customers.All of the following are variables that are commonly used except:

India has the youngest demographic profile among the world's large nations.

Which of the following criteria should marketers use when assessing opportunity in global target markets?

Despite having comparable per capita incomes,other industrialized countries are nevertheless quite small in terms of total annual income.

Ericsson,IKEA,and other companies based in Sweden have looked beyond their borders for significant growth market because:

Discuss the basics of a framework for selecting target markets highlighting the salient features of David Arnold's framework.

What are some of the pitfalls in assessing market potential and choosing target markets or segments?

The world's best-known cosmetics companies are setting their sights on a lucrative new market segment: the emerging middle classes in countries such as Brazil,Russia,India,and China.However,these companies have to understand:

What factors should be considered by cosmetic companies to be successful in markets in Brazil,Russia,India,and China?