Exam 7: Segmentation,targeting,and Positioning

There is a tendency to overstate the size and short-term attractiveness of individual country markets,especially when estimates are based primarily on demographic data such as income and population.

When making a decision about market entry timing,a company's management team should understand that the first-mover always becomes the market leader.

Global marketers must determine whether a standardized or an adapted marketing mix is required to best serve the wants and needs of the consumers.

In the cosmetics industry,Unilever pursues differentiated global marketing strategies by targeting both ends of the perfume market.

The law of disproportionality suggests that ________ percent of the company's menu or profits are accounted for by 20 percent of a firm's products or customers.

For years,ads for Volvo automobiles stressed safety features and protection in the event of a crash.Thus,Volvo automobiles developed a reputation based on which positioning strategy?

Which of the following is generally true about the marketing of high-touch products such as fine china and crystal?

Sushi,falafel,tandoori chicken or pizza is in demand in many parts of the world.This phenomenon can be due to the pluralization of consumption and segment simultaneity.

One of the advantages of targeting a market segment globally is that although the segment in a single-country market might be small,even a narrow segment can be served profitably if the segment exists in several countries.

India's population is hard to segment since every region defines like 25 different countries.Based on this assessment,which one of the following statements is not accurate?

The trend showing popularity of ethnic or regional foods such as sushi,falafel,or pizza worldwide is referred to as the ________,which provides an opportunity for marketers to pursue one or more segments on a global scale.

Porsche AG uses the label "Top Guns" to describe one segment of its customers,namely those who care about power and control and who expect to be noticed.Such a profile would be based on which type of segmentation?

Facebook's consumer insights team divided the 1.6 million online shoppers into several categories that include all of the following except:

Mobile payment technology exploded in popularity,as consumers embraced Alibaba's Alipay and Tencent's.

Sometimes it is preferable to market to a particular age group rather than a mind-set;in such an instance,psychographic studies can help marketers arrive at a deeper understanding of consumer behavior than is possible with traditional segmentation variables.

One global segment based on demographics is referred to as "global teens." It includes:

Implicit or explicit reference to competitors can provide the basis for an effective positioning strategy.

Pareto's Law suggests that 80% of a company's revenues or profits are accounted for by 20% of a firm's products or customers.

Procter & Gamble has identified a group of consumers in Europe who are willing to pay premium prices for pet food that will improve the health of their pets.This is an example of ________ segmentation.

Global market segmentation is based on the premise that companies should attempt to identify consumers in different countries who share similar needs and desires.