Exam 11: Marketing: Building Profitable Customer Connections

During the production era of marketing, the top business priority was to deliver unmatched value to customers.

_____ is the process of continually collecting information from the external marketing surroundings.

Which of the following was a major contributing factor in the conception of the marketing concept?

Jared Elmer is the presidential candidate of National Ernest Party, a political party. The party's election campaigns have been focusing on projecting Jared's educational qualifications, political background, ancestral glory, etc. Which of the following marketing strategies do the election campaigns illustrate?

Idea marketing is often combined with _____ to market ideas that are meant to change how people think or act.

Which of the following has incited leading-edge marketers to set higher standards in key areas such as environmentalism, abolishment of sweatshops, and involvement in the local community?

A marketing plan is a formal document that defines marketing objectives and the specific strategies for achieving those objectives.

Hartown Medicare, a private hospital, advertises at bus stops for blood donation using the slogan: "Donate blood, save lives, stay healthy! You can donate blood at Hartown's 24/7." Which of the following marketing strategies does this scenario best illustrate?

Brody Dominic is a famous movie actor and the brand ambassador for his clothing company, Dominikent. Consumers tend to like the collection at Dominikent mainly because Dominic is a style icon himself. Which of the following marketing strategies does this scenario best illustrate?

The goal of the _____ of a product is to deliver the product to the right people, in the right quantities, at the right time, in the right place.

In the context of the evolution of marketing, explain the marketing era.

In the context of the evolution of marketing, marketers of the _____ believe that satisfied customers can develop into advocates for businesses by becoming powerful generators of positive "word-of-mouth."

Spalkyn, a footwear company, allows its customers to shop online on its website or mobile app or at its physical stores. At the company's physical stores, customers are given the option to pick up their products or have them delivered. In the context of marketing, which of following utilities does Spalkyn most likely provide?

The coastal town of Olaspen offers various exotic water sports and hiking expeditions to its tourists. The town government of Olaspen advertises its adventure tourism in travel magazines, newspapers, and on the television in neighboring countries. Which of the following marketing strategies does this scenario best illustrate?

Renetoge is a company that manufactures wooden furniture and sells them to furniture retailers and e-commerce websites. The company gives discounts to its regular multinational clients when they buy in bulk. Relationship managers in Renetoge visit clients on a regular basis for discussions. In the context of customer relationship management, Renetoge most likely establishes _____ with its customers.

_____ is the ability of goods and services to satisfy consumer wants.

In the context of the evolution of marketing, which of the following statements is true of businesses in the relationship era?

Primary data is the new data that marketers compile for a specific research project.

Amforted is a company that provides various multinational corporations with housekeeping staff on contract basis. Each relationship manager is allotted one client to work with until the contract period is over. In the context of customer relationship management, Amforted most likely establishes _____ with its customers.

_____ refers to how people act when they're purchasing products to use either directly or indirectly to produce other products.