Exam 11: Marketing: Building Profitable Customer Connections

_____ is a category of marketing research that requires the researcher to interact with the research subject.

The social/cultural element of the marketing environment covers a vast array of factors, including lifestyle, customs, language, attitudes, interests, and population shifts.

Form utility satisfies wants by converting inputs into a finished form.

Spacelace is a company that provides plumbing solutions to luxury hotels and resorts. It enters into contracts with multinational builders to take up all of their construction projects. The company has a customer support team that can work out of clients' offices when requirements arise. In the context of customer relationship management, Spacelace most likely establishes _____ with its customers.