Exam 11: Marketing: Building Profitable Customer Connections

Gearjazz, a company that manufactures and sells musical instruments, aims to increase its popularity among music artists and enthusiasts by sponsoring the audio system for the music and arts festival being held in the town of Flavempia. Which of the following marketing strategies does this scenario best illustrate?

Differentiate between people marketing and place marketing.

Which of the following is the key downside of survey research?

The marketing concept holds that delivering unmatched value to customers is the only effective way to achieve long-term profitability.

Consumer marketers direct their efforts to customers who are buying products to use either directly or indirectly to produce other products.

The marketing concept has gathered momentum across the economy, leading to the marketing era, unfolding over the last decade, which zeros in on long-term customer relationships.

In the context of marketing strategies and tactics, _____ includes marketing-or sponsoring-athletic, cultural, or charitable functions.

In the year 1938, Popoud, a chocolate manufacturing company, was finding it difficult to trade its products because people were reluctant to spend money on nonessential goods. However, the company continued to manufacture chocolates in large quantities. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?

Companies employ _____ when they actively promote the ecological benefits of their products.

Boncidio Inc., a cell phone manufacturer, introduced a new cell phone model. 85 percent of this phone is made from biodegradable materials. This product attracts customers who give importance to using environment-friendly products in their daily lives. In the context of social responsibility and technology, Boncidio best illustrates _____.

A whole range of public and private organizations market beliefs that are meant to change how people think or act. This is referred to as _____.

In the context of the marketing mix, the _____ of a product includes all of the ways that marketers communicate about the product.

Parchova is a multinational company that manufactures and sells stationery products. Customers who buy five or more products at a time from its retail outlets are given a notepad and a pen for free. In the context of customer relationship management, Parchova most likely establishes _____ with its customers.

The commerce ministry of Setina Islands, a tax haven country, has been advertising the country's business opportunities and tourist-friendly culture in various international magazines. The advertisements illustrate idea marketing.

_____ demands that marketers actively contribute to the needs of the broader community.

Devoinser is a home products company that sells plastic household supplies. In their print and television advertisements, they emphasize this line: "We use only recycled plastic to make our products. Recycle, reuse, and reinvent!" Which of the following marketing strategies does this scenario best illustrate?

Norldenp Open is a tennis championship that is conducted every. By the end of spring, various companies that sponsor the championship start mentioning the championship in their product labels and in their advertisements. Which of the following marketing strategies does this scenario best illustrate?

In the context of social responsibility, environmentally friendly fashion, such as clothing made of organic cotton, is an example of _____.

Tinping is an e-commerce website that sells baked goods. When customers give constructive feedback about the company's products or services, the company sends them a box of cupcakes for free. In the context of customer relationship management, Tinping most likely establishes _____ with its customers.

Katherop, a company that manufactures and supplies baby clothes, conducts a charity program every year to distribute free products to the underprivileged children in rural areas. The company advertises this program to gain attention of its customers. Which of the following marketing strategies does this scenario best illustrate?