Exam 11: Marketing: Building Profitable Customer Connections

Understanding the _____ begins with analysis of market share.

Jackson runs a chain of small retail stores called Wandmin that sells bottled water, fresh juices, desserts, and some snacks. All outlets of Wandmin are either in the middle of or at the end of walking trails in Jackson's hilly hometown, where several tourists go hiking. In the context of marketing, which of following utilities does Wandmin most likely provide?

In the context of customer satisfaction, which of the following will happen if a marketer falls into the trap of underpromising?

Which of the following statements is true of consumer markets versus business markets?

Which of the following statements is true of primary data?

Reginald Inc., a well-known automobile manufacturer, advertised the launch of its new solar powered car, Brandon. There was so much hype about the car in the market that thousands of customers prebooked it. However, after the delivery of the cars, several customers complained that the power windows did not work properly in solar power and that the brakes were not up to the mark. In the context of customer satisfaction, which of the following traps does the scenario illustrate?

Which of the following can be achieved by marketers by acquiring customer loyalty?

Bolpalc, an automobile manufacturer, sends personalized diaries and other goodies every year to all the clients who puchased Bolpalc's luxury sedans. Which of the following marketing strategies does this scenario best illustrate?

Through the use of technology, marketers can lower costs and deliver greater value to their customers.

Arnoury, a car service station, takes feedback from clients after servicing their cars, which gives the clients a sense of importance. Arnoury's management also ensures rectification and improvement of its services based on clients' feedback. Which of the following marketing strategies does this scenario best illustrate?

Recycle, don't drink and drive, buckle your seatbelt, support our political party, donate blood, and don't smoke are all examples of popular causes that use event marketing.

Business-to-business (B2B) _____ refers to dividing the market based on the characteristics of buyers.

Which of the following statements is true of loyal customers?

Lester, a hardware engineer, sells his old hatchback to buy a luxury sedan. As he starts driving the new car, he realizes that it is more difficult to maneuver the sedan than his old hatchback. He also realizes that maintaining the sedan is expensive. Lester is rather uncomfortable with the purchase decision he made. In the context of consumer behavior, which of the following concepts does this scenario best illustrate?

Which of the following is a difference between demographic segmentation and geographic segmentation?

In the context of the marketing environment, the only certainty in the _____ is change, but the timing of expansions and contractions is virtually impossible to predict.

Bryce Diego, the president of the developing country of Glompacia, travels to various developed countries to meet the heads of multinational business corporations. He presents before them the factors that make Glompacia, which is also a tax haven, one of the easiest countries to do business in. Which of the following marketing strategies does this scenario best illustrate?

Lawrence recently bought a new luxury car, but he is not completely satisfied with it. He now wishes he had bought something that would have made a better impression on his colleagues. Lawrence's friend Howard, on the other hand, bought a secondhand sedan and is extremely happy with it. Howard becomes even more proud of his purchase when his friends compliment his car. From the marketing point of view, which of the following concepts has contributed to Howard feeling satisfied with his car?

In the context of the marketing mix, the distribution strategy includes all of the ways that marketers communicate about their products.

Paris Hilton declaring, "I am a marketing genius" is an example of _____.