Exam 11: Marketing: Building Profitable Customer Connections

Businesses adopt and identify target markets for their products to:

_____ is the ongoing process of acquiring, maintaining, and growing profitable customer associations by delivering unmatched value.

Aiden Brent, an international tennis player, owns a multinational chain of sports shops named Brent Deuce. The company is popular and gets the attention of sports enthusiasts because of its brand name and ownership. Which of the following marketing strategies does this scenario best illustrate?

Which of the following is a drawback of primary data?

Which of the following marketing strategies can be best employed for attracting tourists?

Which of the following utilities satisfies wants by providing goods and services at a convenient location for customers?

Ketatilam is a pharmaceutical manufacturing company that supplies inpatient medicines to various private hospitals. The company's marketing manager meets all the clients at least once a month. In the context of customer relationship management, Ketatilam most likely establishes _____ with its customers.

Neone is an energy drink manufacturer. The marketing strategies of Neone are focused on males who are in the age group of 16 to 25 years and who enjoy sports and other outdoor activities. The company advertises its products at skateboard parks, basketball venues, and ski resorts. The customer group that Neone focuses on is called its _____.

Pagpartet is a supermarket that sells good quality products and renders excellent client service. Pagpartet's membership program for regular clients offers good discounts on perishable products. Its popularity and business generally increase through word-of-mouth. Consumers who shop at Pagpartet rarely switch to another supermarket for their monthly grocery shopping. In the context of marketing, which of the following concepts does this scenario best illustrate?

In the context of customer relationship management (CRM), a firm selling a high-ticket product to a small customer base is most likely to:

Which of the following statements is true of customer relationship management (CRM)?

A major disadvantage of primary data is that it gets frequently outdated.

Primary data tends to be lower in cost than secondary data.

Peter is starting a new business. He selects his target market by identifying similar characteristics, attributes, and behaviors of customers and then grouping them accordingly. Which of the following strategies has Peter employed?

Companies use marketing research to:

During the selling era of marketing, supply in many categories exceeded demand. This led to the:

Ella runs a handicrafts shop named Pentcrafto, where she sells home décor products made from recycled paper. In the context of marketing, which of following utilities does Pentcrafto's products most likely provide?

Rhonynn, an apparel shop, has a play area for kids in the store to keep them occupied while their parents shop. Kids of Rhonynn's loyalty cardholders are also given a toy or two to take home with them. Which of the following marketing strategies does this scenario best illustrate?

Survey research is the marketing research that does not require the researcher to interact with the research subject.

Demographic segmentation refers to dividing the market based on where consumers live.