Exam 11: Marketing: Building Profitable Customer Connections

The advertisements of bus tour operator companies in the city of Lubtilace increase the popularity of the city's tourist attractions. Bursilopp, a company that operates tourist buses across the city, shows the city's major tourist spots in its television advertisements. Which of the following marketing strategies does this scenario best illustrate?

During the 2016 presidential campaign, President Trump marketed himself as the way to "Make America Great Again." This is an example of _____.

In the context of marketing research data, if the marketer of a company wants to gather secondary data, he or she should use _____.

In the context of marketing research, secondary data is existing data that marketers gather or purchase for a research project.

Who among the following individuals is practicing green marketing?

Tyler Connor, a famous politician who supports the ruling party of the island country of Blavanka, endorses a publishing house named Cenzefor that he owns. Many Blavankan writers want to get their books published by Cenzefor because of Connor's connection with the brand. Which of the following marketing strategies does this scenario best illustrate?

In the context of marketing research data, an example of primary data is _____.

Julian Colton is an athlete who has won Olympic medals in various track events. He endorses the health drinks of Kaylao, a company that manufactures and sells organic food products. Kaylao shows Colton in its television advertisements and hoardings to gain public's attention. Which of the following marketing strategies does this scenario best illustrate?

The Internet has opened the door for _____, which is creating products tailored for individual consumers on a large scale.

Dustin loves dining at Jolenney, a continental restaurant. Whenever he has friends or family visiting him, he takes them to Jolenney for dinner. He personally gives feedback about the food to the restaurant manager and the chef every time he dines there. In the context of marketing, which of the following concepts does this scenario best illustrate?

In the context of market segmentation, a well-chosen target market should have _____.

_____ is created when your customers believe that your product has a better relationship between the cost and the benefits than any competitor.

In the context of primary research tools, which of the following is an advantage of observation research over survey research?

Plotint Bank, a private bank, waives service charges on its insurance products for its existing customers who have term deposits with the bank. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?

In the context of the marketing mix, which of the following statements is true of a distribution strategy?

Which of the following is a similarity between demographic segmentation and psychographic segmentation?

Differentiate between customer satisfaction and customer loyalty.

Escribo Marketing holds annual blood donation camps and conducts other similar charitable events in educational institutions. Escribo Marketing is using people marketing.

Which of the following are the two basic categories of primary research?

Granite Inc. is a reputable company that has contributed a lot toward the social welfare of the people. It has also improved working conditions in its overseas factories and has cut its waste emissions by half. To highlight these achievements, the company can publish a(n) _____.