Exam 15: Careers in Consumer Research

When dealing with commercials in Quebec, it is better to have originality than adapting them from existing English commercials.

Ali left his home country to Canada. This is the movement part of the acculturation process.

Like many Canadians, Mike has difficulty identifying Canadian- made products.

Compared to Canada, immigrants account for about _ _ percent of the U.S. population.

Even though great numbers of Asian/Pacific Rim people have recently immigrated to Canada, the bulk of the nation today is still predominantly composed of descendants of immigrants of white European descent.

In addition to Canada's official two languages, Chinese, Italian, German and Ukrainian are the most dominant tongues in Canada.

Andy just moved to Hong Kong as is fascinated by his new surroundings. Raymond Ng would say that Andy is in the culture shock phase of adjusting to a new culture.

According to Ng's phases when an immigrant forays into the new culture and manages day- to- day life, he is at the the phase of adjustment termed:

Explain how the concept of de- ethnicitization would apply to the hip- hop culture.

In the United States, product instructions and identifications are written in English and Spanish. To reach the most customers, the same instructions in Canada should be written in English and .

Juan recently moved to Toronto from South America. While walking around downtown for the first time, he marveled at some of the sights, such as Rogers Centre and the CN Tower. What phase of adjustment would Raymond Ng claim Juan is in?

Ethnic diversity in the Canadian population is expected to decrease.

Six months after moving to India, Greg stopped wearing the clothes that he brought with him and started purchasing clothes that help him fit into India's mainstream culture. This is an example of the accommodation part of the acculturation process.

Cult products are an example of how religious themes can spillover into consumption behaviours.

A group, that is held together by a common cultural heritage and/or genetic ties, as distinguished by customs, characteristics, language, common history, etc., and is identified both by its members and others as a distinguishable category, is known as a/an .

Many countries have an "official" language and a second language. For example, Canada has English and French. Given current immigration patterns, what would most likely become the next official language in Canada? What concern would marketers have when using this new, third official language?

In the past, religious leaders influenced their members' buying behaviour primarily by .

Describe how Raymond Ng proposed that teenagers and adult new immigrants adapt to a new country.

It is more likely that a religious group would be high- context than would the Asian Canadian subculture.

The process of defining and targeting distinct ethnic groups has proven to be difficult for marketers.