Exam 15: Careers in Consumer Research

In low- context cultures, symbols and gestures carry more weight than words in messages.

Implementing a referral program would be a great way for a financial advisor to acquire Chinese Canadian consumers.

After living in Canada for two years, Nima can finally function in society with the degree of ease comparable to that a native- born person. Ng would say he has reached the phase of:

Approximately of Canadians say that religion is an important part of their lives, _ of whom consider themselves to be Christians.

Of Canada's aboriginal population, 65% are:

According to the text dimensions of ethnicity that are important to marketers, include all of the following, EXCEPT:

Ahmad just moved to Canada from the Middle East. This process is termed:

A food manufacturer just released a commercial in Canada featuring a scottish man acting very energetic and really emphasizing his Scottish accent. The use of this ethnic stereotype will most likely be perceived positively.

Ethnicity refers to one's subcultural identity derived from:

The Chinese community in BC is reached in its own language through which media?

Canadians are not very patriotic with their magazine readership. Only 25% of newsstand and subscription sales in Canada come from Canadian magazines.

The process of learning the ways of another culture and the degree to which a person succeeds in adapting in a culture other than the one in which they were born is:

In terms of ethnicity, Canada is the most diverse country in the world.

Research indicates that religious affiliation has the potential to be a strong predictor of human behaviour.

Ming- Ming shows signs of wishing to adopt some of the practices and products of the Canadian mainstream culture, even as she maintains preferences for things from her country of origin. To some extent, Ming- Ming is undergoing .

You are an Italian women's clothing manufacturer new to the Canadian scene, and are looking to begin distribution in Quebec. In terms of sales promotion, give an example of a specific action designed to ensure high rates of consumer acceptance. What is something that you may want to stay away from?

If your firm were to broadcast television commercials in Quebec, they would achieve more impact if they were:

We would expect Chinese Canadian behaviour to represent a mixture of practices from their original culture and those of the new (host) culture. The idea that people learn about a new culture through a gradual process of increasing interactions within the new culture can be understood in terms of:

The problem of holding onto one's culture of origin after moving to a new country, a behaviour known as resistance, is that it prevents a person from going through the acculturation process.

Currently in Canada, spirituality is: