Question 1

The top five limitations of E- commerce for the marketer are .

Accepted Answer

lack of security; must maintai

Question 2

When Ford of Canada sends out follow- up letters to recent vehicle purchasers, they are most likely trying to:

Accepted Answer

A)  increase the value added 
B)  match competitors 
C)  get new customers 
D)  speed up the purchase cycle 
E)  reinforce purchase decisions 
A)  increase the value added 
B)  match competitors 
C)  get new customers 
D)  speed up the purchase cycle 
E)  reinforce purchase decisions

Question 3

Bill is the manager of a retail store. What temporal factors should he be concerned with that might affect his customers' buying process?

Accepted Answer

Time is one of consumers' most precious

Question 4

Which of the following product categories would have the strongest potential to be segmented by usage situations?

Accepted Answer

A)  hard liquor 
B)  airline travel 
C)  toilet paper 
D)  furniture 
E)  video games 
A)  hard liquor 
B)  airline travel 
C)  toilet paper 
D)  furniture 
E)  video games

Question 5

Because commercial friendships can help to achieve marketing objectives, such as satisfaction and loyalty, they are not similar to other friendships in that they do not involve intimacy and affection.

Accepted Answer

A) True 
 B)False

Question 6

Those persons or groups whose mere presence or absence can significantly influence a consumer's decision on what to buy are known as:

Accepted Answer

A)  co- consumers 
B)  co- opters 
C)  co- variables 
D)  co- sponsors 
E)  co- situational influencers 
A)  co- consumers 
B)  co- opters 
C)  co- variables 
D)  co- sponsors 
E)  co- situational influencers

Question 7

What are the basic retail themes are available to marketers? List and describe them.

Accepted Answer

There are four types

Question 8

According to a recent survey of online customers, what was the number one characteristic (75 percent stated this reason) that made an e- commerce site successful?

Accepted Answer

A)  The site allowed the consumer to use credit cards as well as personal checks. 
B)  The site contained a wide variety of merchandise. 
C)  The site utilized the concept of atmospherics in its design. 
D)  The site provided good customer service. 
E)  The site was easy to navigate. 
A)  The site allowed the consumer to use credit cards as well as personal checks. 
B)  The site contained a wide variety of merchandise. 
C)  The site utilized the concept of atmospherics in its design. 
D)  The site provided good customer service. 
E)  The site was easy to navigate.

Question 9

Playing soothing Christmas music can help to put shoppers into the right antecedent state at the time of purchase.

Accepted Answer

A) True 
 B)False

Question 10

In the zone of alteration, a company will consider abandoning its existing customers because of their unreasonable expectations in order to target a new and more reasonable segment.

Accepted Answer

A) True 
 B)False

Question 11

According to one study on how timestyles of a group of women influenced their consumption choices, there are four dimensions of time. Identify and describe these dimensions.

Accepted Answer

Social Dimension - refers to individuals

Question 12

In Las Vegas, properties have assumed themes that range from modern New York to ancient Egypt. This attempt at retail theming stresses the importance of the postpurchase process.

Accepted Answer

A) True 
 B)False

Question 13

Before Alan resells items he owns, he takes pictures of them. Alan engages in which kind of divestment ritual?

Accepted Answer

A)  separation rituals 
B)  iconic transfer rituals 
C)  transition- place rituals 
D)  unhoarding rituals 
E)  ritual cleansing 
A)  separation rituals 
B)  iconic transfer rituals 
C)  transition- place rituals 
D)  unhoarding rituals 
E)  ritual cleansing

Question 14

With respect to retail theming, a good example of a being space is one that resembles a person's livingroom
and allows consumers to relax.

Accepted Answer

A) True 
 B)False

Question 15

A typical antecedent state is product disposal.

Accepted Answer

A) True 
 B)False

Question 16

Identify the advantages and disadvantages of E- commerce.

Accepted Answer

Among the top benefits for the consumer

Question 17

A pop- up store is a type of store that changes its retail themes on a frequent basis in order to maintain a "cool" appearance.

Accepted Answer

A) True 
 B)False

Question 18

If you were designing a large retail outlet for customers with a polychromatic orientation, what would you want to provide?

Accepted Answer

Customers with a polychromatic orientati

Question 19

Various types of shoppers have been identified, according to their orientations toward shopping. List and describe them.

Accepted Answer

Types of shoppers include:
The economic

Question 20

Which of the following is not considered to be a negative limitation of e- commerce?

Accepted Answer

A)  inability to provide good postpurchase customer service 
B)  security 
C)  loss of trade secrets 
D)  selling of personal information 
E)  inability to sample products 
A)  inability to provide good postpurchase customer service 
B)  security 
C)  loss of trade secrets 
D)  selling of personal information 
E)  inability to sample products

The top five limitations of E- commerce for the marketer are .

When Ford of Canada sends out follow- up letters to recent vehicle purchasers, they are most likely trying to:

Bill is the manager of a retail store. What temporal factors should he be concerned with that might affect his customers' buying process?

Which of the following product categories would have the strongest potential to be segmented by usage situations?

Because commercial friendships can help to achieve marketing objectives, such as satisfaction and loyalty, they are not similar to other friendships in that they do not involve intimacy and affection.

Those persons or groups whose mere presence or absence can significantly influence a consumer's decision on what to buy are known as:

What are the basic retail themes are available to marketers? List and describe them.

According to a recent survey of online customers, what was the number one characteristic (75 percent stated this reason) that made an e- commerce site successful?

Playing soothing Christmas music can help to put shoppers into the right antecedent state at the time of purchase.

In the zone of alteration, a company will consider abandoning its existing customers because of their unreasonable expectations in order to target a new and more reasonable segment.

According to one study on how timestyles of a group of women influenced their consumption choices, there are four dimensions of time. Identify and describe these dimensions.

In Las Vegas, properties have assumed themes that range from modern New York to ancient Egypt. This attempt at retail theming stresses the importance of the postpurchase process.

Before Alan resells items he owns, he takes pictures of them. Alan engages in which kind of divestment ritual?

With respect to retail theming, a good example of a being space is one that resembles a person's livingroom and allows consumers to relax.

A typical antecedent state is product disposal.

Identify the advantages and disadvantages of E- commerce.

A pop- up store is a type of store that changes its retail themes on a frequent basis in order to maintain a "cool" appearance.

If you were designing a large retail outlet for customers with a polychromatic orientation, what would you want to provide?

Various types of shoppers have been identified, according to their orientations toward shopping. List and describe them.

Which of the following is not considered to be a negative limitation of e- commerce?

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Research Methods

Sources of Secondary Data

Filters

Exam 10: Buying, Using, and Disposing

The top five limitations of E- commerce for the marketer are .

When Ford of Canada sends out follow- up letters to recent vehicle purchasers, they are most likely trying to:

Bill is the manager of a retail store. What temporal factors should he be concerned with that might affect his customers' buying process?

Which of the following product categories would have the strongest potential to be segmented by usage situations?

Because commercial friendships can help to achieve marketing objectives, such as satisfaction and loyalty, they are not similar to other friendships in that they do not involve intimacy and affection.

Those persons or groups whose mere presence or absence can significantly influence a consumer's decision on what to buy are known as:

What are the basic retail themes are available to marketers? List and describe them.

According to a recent survey of online customers, what was the number one characteristic (75 percent stated this reason) that made an e- commerce site successful?

Playing soothing Christmas music can help to put shoppers into the right antecedent state at the time of purchase.

In the zone of alteration, a company will consider abandoning its existing customers because of their unreasonable expectations in order to target a new and more reasonable segment.

According to one study on how timestyles of a group of women influenced their consumption choices, there are four dimensions of time. Identify and describe these dimensions.

In Las Vegas, properties have assumed themes that range from modern New York to ancient Egypt. This attempt at retail theming stresses the importance of the postpurchase process.

Before Alan resells items he owns, he takes pictures of them. Alan engages in which kind of divestment ritual?

With respect to retail theming, a good example of a being space is one that resembles a person's livingroom and allows consumers to relax.

A typical antecedent state is product disposal.

Identify the advantages and disadvantages of E- commerce.

A pop- up store is a type of store that changes its retail themes on a frequent basis in order to maintain a "cool" appearance.

If you were designing a large retail outlet for customers with a polychromatic orientation, what would you want to provide?

Various types of shoppers have been identified, according to their orientations toward shopping. List and describe them.

Which of the following is not considered to be a negative limitation of e- commerce?

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Research Methods

Sources of Secondary Data

Filters