Exam 15: Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

How can a firm benefit from participating in a horizontal marketing system?

Nita can visit her local supermarket and buy a dozen roses,a gallon of milk,two birthday cards,a bag of cat litter,and a pan for roasting a turkey.This illustrates how channels of distribution benefit consumers by .

How do channel members add value to a distribution channel?

Conventional distribution channels consist of one or more producers,wholesalers,and retailers.

In many industries,traditional intermediaries are dropping by the wayside because of changes in and the growth of marketing.

What types of products are exclusively distributed?

There will always be a need for channel intermediaries that physically handle the product.

What types of products are intensively distributed?

What are some advantages of a farmer selling strawberries grown on his or her farm directly to consumers instead of using channel intermediaries?

Explain why inventory control has such a major impact on the costs of logistics.

The supply chain only includes components dealing with the flow of materials internal to the firm.

Burt can visit his local hardware store and buy one 4- inch paint brush and not the case of twenty- four that the retailer had to buy.This is an example of how the channel of distribution facilitates .

Traditional record labels are now able to control the on- line distribution piracy problems that had plagued the music industry.

Marketing logistics involves which of the following types of distribution flows?

Which of the following includes all the activities necessary to convert raw materials into a good or service and put it in the hands of the consumer or business customer?

Wholesalers and retailers purchase large quantities of goods from manufacturers but sell only one or a few at a time to many different customers.This process is called .

To reduce inventory management costs,many companies use a system called ,which involves carrying only small inventories of parts or merchandise,often only enough for a few days of operation.

A retailer cooperative is a form of a(n)_ vertical marketing system (VMS).

Which stage of activity in the value chain involves activities that enhance or maintain the value of the product,such as by installation or repair?

Which of the following is the process of designing,managing,and improving the movement of products through the supply chain?