Question 1

The first step in planning a channel strategy is to determine what market(s)need to be reached.

Accepted Answer

A) True 
 B)False

Question 2

A channel consisting of one or more independent producers,wholesalers or retailers,each seeking to maximize their own profits with little concern for other channel members,is a(n).

Accepted Answer

A) conventional marketing system 
B) administered vertical marketing system 
C) corporate vertical marketing system 
D) independent vertical marketing system 
E) independent channel 
A) conventional marketing system 
B) administered vertical marketing system 
C) corporate vertical marketing system 
D) independent vertical marketing system 
E) independent channel

Question 3

In the chapter opener,Darden Restaurants had a(n)distributor,one who was the single food distributor.

Accepted Answer

A) extensive 
B) intensive 
C) administered 
D) exclusive 
E) selective 
A) extensive 
B) intensive 
C) administered 
D) exclusive 
E) selective

Question 4

In business- to- business channels,the functions of a merchant wholesaler are performed by a(n) .

Accepted Answer

A) commission merchant 
B) business retailer 
C) industrial distributor 
D) sales office 
E) merchant broker 
A) commission merchant 
B) business retailer 
C) industrial distributor 
D) sales office 
E) merchant broker

Question 5

Through _ _,many companies today are strengthening their connections to all partners,from providers of raw materials to components to final products that are delivered to final buyers.

Accepted Answer

A) partnership relationship marketing 
B) enterprise resource planning 
C) knowledge management 
D) channel of distribution management 
E) supply chain management 
A) partnership relationship marketing 
B) enterprise resource planning 
C) knowledge management 
D) channel of distribution management 
E) supply chain management

Question 6

Which of the following statements about manufacturers' agents is true?

Accepted Answer

A) Manufacturers' agents most typically work for only one manufacturer. 
B) Manufacturers' agents are also called manufacturers' brokers. 
C) Manufacturers' agents have unlimited sales territories. 
D) Manufacturers' agents are entirely supervised by the manufacturer for whom they sell. 
E) Manufacturers' agents are compensated with commissions based on a percentage of what they sell. 
A) Manufacturers' agents most typically work for only one manufacturer. 
B) Manufacturers' agents are also called manufacturers' brokers. 
C) Manufacturers' agents have unlimited sales territories. 
D) Manufacturers' agents are entirely supervised by the manufacturer for whom they sell. 
E) Manufacturers' agents are compensated with commissions based on a percentage of what they sell.

Question 7

Through a process of ,traditional intermediaries are being eliminated as many companies question the value added by layers in the distribution channel.

Accepted Answer

A) horizontal marketing 
B) hybrid marketing 
C) disintermediation 
D) vertical marketing 
E) knowledge management 
A) horizontal marketing 
B) hybrid marketing 
C) disintermediation 
D) vertical marketing 
E) knowledge management

Question 8

Grayville Rock and Gravel,located in a seaport town,sells rock,gravel,and sand to local markets.It has just been awarded a contract with a company 500 miles down the coast.Management should consider switching from truck to transport to save money.

Accepted Answer

A) none of the above 
B) railroads 
C) air 
D) pipeline 
E) water 
A) none of the above 
B) railroads 
C) air 
D) pipeline 
E) water

Question 9

In a conventional marketing system,no channel member has much control over the other members,and no formal means exists for assigning roles and resolving channel conflict.

Accepted Answer

A) True 
 B)False

Question 10

An environmental analysis is an important step in distribution planning.

Accepted Answer

A) True 
 B)False

Question 11

Producers benefit from using intermediaries because they .

Accepted Answer

A) bring a fresh point of view to strategy development 
B) will store products indefinitely 
C) are rarely backlogged with orders 
D) eliminate risk 
E) offer greater efficiency in making goods available to target markets 
A) bring a fresh point of view to strategy development 
B) will store products indefinitely 
C) are rarely backlogged with orders 
D) eliminate risk 
E) offer greater efficiency in making goods available to target markets

Question 12

Which type of distribution is used when the producer wants more than one,but fewer than all,of the intermediaries who are willing to carry its products?

Accepted Answer

A) dual 
B) intensive 
C) exclusive 
D) multiple 
E) selective 
A) dual 
B) intensive 
C) exclusive 
D) multiple 
E) selective

Question 13

Which of the following is a logistics activity that involves developing and implementing a process to ensure the firm always has goods available to meet customers' demands-no more and no less.

Accepted Answer

A) supply chain supervision 
B) distribution implementation 
C) inventory control 
D) materials handling 
E) order processing 
A) supply chain supervision 
B) distribution implementation 
C) inventory control 
D) materials handling 
E) order processing

Question 14

Which of the following describes a comprehensive approach to collecting,organizing,storing,and retrieving a firm's information assets?

Accepted Answer

A) knowledge management 
B) enterprise resource planning 
C) facilitation 
D) just in time techniques 
E) logistics 
A) knowledge management 
B) enterprise resource planning 
C) facilitation 
D) just in time techniques 
E) logistics

Question 15

The difference between distribution centers and storage warehouses is that distribution centers are designed to _.

Accepted Answer

A) be automated 
B) perform other functions,such as breaking bulk 
C) have greater capacity 
D) primarily be owned by the manufacturer 
E) store goods for longer periods 
A) be automated 
B) perform other functions,such as breaking bulk 
C) have greater capacity 
D) primarily be owned by the manufacturer 
E) store goods for longer periods

Question 16

Primary activities in the general value chain include all of the following EXCEPT which one?

Accepted Answer

A) procurement 
B) operations 
C) outbound logistics 
D) inbound logistics 
E) service 
A) procurement 
B) operations 
C) outbound logistics 
D) inbound logistics 
E) service

Question 17

Limited- service wholesalers do not take title to the merchandise they handle.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is most likely to force a manufacturer to pay a slotting allowance?

Accepted Answer

A) a selling agent 
B) a merchandise broker 
C) a rack jobber 
D) a small retailer 
E) a large retail chain 
A) a selling agent 
B) a merchandise broker 
C) a rack jobber 
D) a small retailer 
E) a large retail chain

Question 19

Compare and contrast a conventional marketing system with a vertical marketing system (VMS).

Accepted Answer

A conventional distribution channel cons

Question 20

Increasingly commonplace today is the appearance of two different franchise chains under the same roof,such as Pizza- Hut and Taco Bell.This is an example of a(n)marketing system.

Accepted Answer

A) horizontal 
B) cooperative 
C) administered 
D) vertical 
E) conventional 
A) horizontal 
B) cooperative 
C) administered 
D) vertical 
E) conventional

The first step in planning a channel strategy is to determine what market(s)need to be reached.

A channel consisting of one or more independent producers,wholesalers or retailers,each seeking to maximize their own profits with little concern for other channel members,is a(n).

In the chapter opener,Darden Restaurants had a(n)distributor,one who was the single food distributor.

In business- to- business channels,the functions of a merchant wholesaler are performed by a(n) .

Through _ _,many companies today are strengthening their connections to all partners,from providers of raw materials to components to final products that are delivered to final buyers.

Which of the following statements about manufacturers' agents is true?

Through a process of ,traditional intermediaries are being eliminated as many companies question the value added by layers in the distribution channel.

Grayville Rock and Gravel,located in a seaport town,sells rock,gravel,and sand to local markets.It has just been awarded a contract with a company 500 miles down the coast.Management should consider switching from truck to transport to save money.

In a conventional marketing system,no channel member has much control over the other members,and no formal means exists for assigning roles and resolving channel conflict.

An environmental analysis is an important step in distribution planning.

Producers benefit from using intermediaries because they .

Which type of distribution is used when the producer wants more than one,but fewer than all,of the intermediaries who are willing to carry its products?

Which of the following is a logistics activity that involves developing and implementing a process to ensure the firm always has goods available to meet customers' demands-no more and no less.

Which of the following describes a comprehensive approach to collecting,organizing,storing,and retrieving a firm's information assets?

The difference between distribution centers and storage warehouses is that distribution centers are designed to _.

Primary activities in the general value chain include all of the following EXCEPT which one?

Limited- service wholesalers do not take title to the merchandise they handle.

Which of the following is most likely to force a manufacturer to pay a slotting allowance?

Compare and contrast a conventional marketing system with a vertical marketing system (VMS).

Increasingly commonplace today is the appearance of two different franchise chains under the same roof,such as Pizza- Hut and Taco Bell.This is an example of a(n)marketing system.

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Retailing: Bricks and Clicks

Filters

Exam 15: Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

The first step in planning a channel strategy is to determine what market(s)need to be reached.

A channel consisting of one or more independent producers,wholesalers or retailers,each seeking to maximize their own profits with little concern for other channel members,is a(n).

In the chapter opener,Darden Restaurants had a(n)distributor,one who was the single food distributor.

In business- to- business channels,the functions of a merchant wholesaler are performed by a(n) .

Through _ _,many companies today are strengthening their connections to all partners,from providers of raw materials to components to final products that are delivered to final buyers.

Which of the following statements about manufacturers' agents is true?

Through a process of ,traditional intermediaries are being eliminated as many companies question the value added by layers in the distribution channel.

Grayville Rock and Gravel,located in a seaport town,sells rock,gravel,and sand to local markets.It has just been awarded a contract with a company 500 miles down the coast.Management should consider switching from truck to transport to save money.

In a conventional marketing system,no channel member has much control over the other members,and no formal means exists for assigning roles and resolving channel conflict.

An environmental analysis is an important step in distribution planning.

Producers benefit from using intermediaries because they .

Which type of distribution is used when the producer wants more than one,but fewer than all,of the intermediaries who are willing to carry its products?

Which of the following is a logistics activity that involves developing and implementing a process to ensure the firm always has goods available to meet customers' demands-no more and no less.

Which of the following describes a comprehensive approach to collecting,organizing,storing,and retrieving a firm's information assets?

The difference between distribution centers and storage warehouses is that distribution centers are designed to _.

Primary activities in the general value chain include all of the following EXCEPT which one?

Limited- service wholesalers do not take title to the merchandise they handle.

Which of the following is most likely to force a manufacturer to pay a slotting allowance?

Compare and contrast a conventional marketing system with a vertical marketing system (VMS).

Increasingly commonplace today is the appearance of two different franchise chains under the same roof,such as Pizza- Hut and Taco Bell.This is an example of a(n)marketing system.

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Retailing: Bricks and Clicks

Filters