Question 1

With the success of the Internet,few producers sell through intermediaries today.

Accepted Answer

A) True 
 B)False

Question 2

,or manufacturers' representatives,represent a buyer or seller on an ongoing basis.

Accepted Answer

A) Brokers 
B) Franchisers 
C) Intermediaries 
D) Retailers 
E) Agents 
A) Brokers 
B) Franchisers 
C) Intermediaries 
D) Retailers 
E) Agents

Question 3

Compare the responsibilities associated with full- service merchant wholesalers to those associated with limited- service merchant wholesalers.

Accepted Answer

Full- service merchant wholesalers provi

Question 4

Rack jobbers are limited- service merchant wholesalers who would most likely handle which of the following?

Accepted Answer

A) precious minerals 
B) imported plants 
C) magazines 
D) agricultural products 
E) perishable food items 
A) precious minerals 
B) imported plants 
C) magazines 
D) agricultural products 
E) perishable food items

Question 5

Mail- order wholesalers are associated with all of the following EXCEPT which one?

Accepted Answer

A) allowing shipment prior to receiving payment 
B) selling products to retailers in remote locations 
C) selling products to small retailers and other industrial customers 
D) selling through catalogs 
E) carrying products in inventory 
A) allowing shipment prior to receiving payment 
B) selling products to retailers in remote locations 
C) selling products to small retailers and other industrial customers 
D) selling through catalogs 
E) carrying products in inventory

Question 6

At some catalog retailers,employees on roller skates called pickers are handed a printout of the products a customer wants,and then the pickers skate through large warehouses accumulating the desired products into one central location.The pickers are engaged in .

Accepted Answer

A) transportation 
B) inventory control 
C) materials handling 
D) enterprise resource planning 
E) warehousing 
A) transportation 
B) inventory control 
C) materials handling 
D) enterprise resource planning 
E) warehousing

Question 7

Explain the rationale for deciding the best modes of transportation for a product.

Accepted Answer

Mode of transportation decisions entail

Question 8

Which of the following is an example of a dual distribution system?

Accepted Answer

A) Avon's door- to- door distribution 
B) Starbucks located inside a bookstore 
C) a hotel providing guest privileges at a nearby health spa 
D) J)C.Penney's catalog and retail store sales 
E) Wal- Mart locating in several countries 
A) Avon's door- to- door distribution 
B) Starbucks located inside a bookstore 
C) a hotel providing guest privileges at a nearby health spa 
D) J)C.Penney's catalog and retail store sales 
E) Wal- Mart locating in several countries

Question 9

Selective distribution strategies are most suitable for convenience products.

Accepted Answer

A) True 
 B)False

Question 10

Support activities in the generic value chain include all of the following EXCEPT which one?

Accepted Answer

A) procurement 
B) market research 
C) human resource management 
D) firm infrastructure 
E) technology development 
A) procurement 
B) market research 
C) human resource management 
D) firm infrastructure 
E) technology development

Question 11

Which of the following is the term for the firms and individuals who help move a product to the consumer or the business user?

Accepted Answer

A) third- party logistics providers 
B) strategic allies 
C) channel intermediaries 
D) channel leaders 
E) enterprise resource planners 
A) third- party logistics providers 
B) strategic allies 
C) channel intermediaries 
D) channel leaders 
E) enterprise resource planners

Question 12

Tiffany & Co jewelry can only be found in a limited number of intermediaries.This is an example of _ distribution.

Accepted Answer

A) quality 
B) exclusive 
C) independent 
D) intensive 
E) high- end 
A) quality 
B) exclusive 
C) independent 
D) intensive 
E) high- end

Question 13

Channels that contain intermediaries are indirect.

Accepted Answer

A) True 
 B)False

Question 14

The fastest and most expensive mode of transportation is .

Accepted Answer

A) pipeline 
B) air 
C) water 
D) the Internet 
E) railroads 
A) pipeline 
B) air 
C) water 
D) the Internet 
E) railroads

Question 15

Suzie Chan strengthens her company's connections by treating suppliers of raw materials,vendors,and distributors as partners in delivering customer value.What type of management is she practicing?

Accepted Answer

A) outsourcing 
B) customer development 
C) channel of distribution 
D) insourcing 
E) supply chain 
A) outsourcing 
B) customer development 
C) channel of distribution 
D) insourcing 
E) supply chain

Question 16

The owner of a neighborhood grocery store wants to have non- food items delivered,priced,displayed and inventoried by a wholesaler.Which type of wholesaler best fits the owner's needs?

Accepted Answer

A) cash- and- carry wholesaler 
B) truck jobber 
C) rack jobber 
D) drop shipper 
E) mail- order wholesaler 
A) cash- and- carry wholesaler 
B) truck jobber 
C) rack jobber 
D) drop shipper 
E) mail- order wholesaler

Question 17

Ed Barney owns a chain of small gift shops.Before buying merchandise to carry in his store,Barney can visit a where he can examine a manufacturer's products before he stocks his stores.

Accepted Answer

A) sales office 
B) manufacturer's showroom 
C) commission merchandise mart 
D) manufacturer's office 
E) merchandise brokerage 
A) sales office 
B) manufacturer's showroom 
C) commission merchandise mart 
D) manufacturer's office 
E) merchandise brokerage

Question 18

Which of the following is most likely intensively distributed?

Accepted Answer

A) Coca- Cola 
B) BMW automobiles 
C) Nike running shoes 
D) Diesel blue jeans 
E) Olympus digital cameras 
A) Coca- Cola 
B) BMW automobiles 
C) Nike running shoes 
D) Diesel blue jeans 
E) Olympus digital cameras

Question 19

A major manufacturer of bread sells its finished products to a grocery store chain.This grocery store then sells the bread to its customers.What type of channel of distribution is this,and what are the levels of distribution?

Accepted Answer

This is a typical consumer cha

Question 20

A restaurant that features a serve- yourself buffet,which eliminates the need for a full wait staff,is using disintermediation.

Accepted Answer

A) True 
 B)False

With the success of the Internet,few producers sell through intermediaries today.

,or manufacturers' representatives,represent a buyer or seller on an ongoing basis.

Compare the responsibilities associated with full- service merchant wholesalers to those associated with limited- service merchant wholesalers.

Rack jobbers are limited- service merchant wholesalers who would most likely handle which of the following?

Mail- order wholesalers are associated with all of the following EXCEPT which one?

At some catalog retailers,employees on roller skates called pickers are handed a printout of the products a customer wants,and then the pickers skate through large warehouses accumulating the desired products into one central location.The pickers are engaged in .

Explain the rationale for deciding the best modes of transportation for a product.

Which of the following is an example of a dual distribution system?

Selective distribution strategies are most suitable for convenience products.

Support activities in the generic value chain include all of the following EXCEPT which one?

Which of the following is the term for the firms and individuals who help move a product to the consumer or the business user?

Tiffany & Co jewelry can only be found in a limited number of intermediaries.This is an example of _ distribution.

Channels that contain intermediaries are indirect.

The fastest and most expensive mode of transportation is .

Suzie Chan strengthens her company's connections by treating suppliers of raw materials,vendors,and distributors as partners in delivering customer value.What type of management is she practicing?

The owner of a neighborhood grocery store wants to have non- food items delivered,priced,displayed and inventoried by a wholesaler.Which type of wholesaler best fits the owner's needs?

Ed Barney owns a chain of small gift shops.Before buying merchandise to carry in his store,Barney can visit a where he can examine a manufacturer's products before he stocks his stores.

Which of the following is most likely intensively distributed?

A major manufacturer of bread sells its finished products to a grocery store chain.This grocery store then sells the bread to its customers.What type of channel of distribution is this,and what are the levels of distribution?

A restaurant that features a serve- yourself buffet,which eliminates the need for a full wait staff,is using disintermediation.

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Retailing: Bricks and Clicks

Filters

Exam 15: Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

With the success of the Internet,few producers sell through intermediaries today.

,or manufacturers' representatives,represent a buyer or seller on an ongoing basis.

Compare the responsibilities associated with full- service merchant wholesalers to those associated with limited- service merchant wholesalers.

Rack jobbers are limited- service merchant wholesalers who would most likely handle which of the following?

Mail- order wholesalers are associated with all of the following EXCEPT which one?

At some catalog retailers,employees on roller skates called pickers are handed a printout of the products a customer wants,and then the pickers skate through large warehouses accumulating the desired products into one central location.The pickers are engaged in .

Explain the rationale for deciding the best modes of transportation for a product.

Which of the following is an example of a dual distribution system?

Selective distribution strategies are most suitable for convenience products.

Support activities in the generic value chain include all of the following EXCEPT which one?

Which of the following is the term for the firms and individuals who help move a product to the consumer or the business user?

Tiffany & Co jewelry can only be found in a limited number of intermediaries.This is an example of _ distribution.

Channels that contain intermediaries are indirect.

The fastest and most expensive mode of transportation is .

Suzie Chan strengthens her company's connections by treating suppliers of raw materials,vendors,and distributors as partners in delivering customer value.What type of management is she practicing?

The owner of a neighborhood grocery store wants to have non- food items delivered,priced,displayed and inventoried by a wholesaler.Which type of wholesaler best fits the owner's needs?

Ed Barney owns a chain of small gift shops.Before buying merchandise to carry in his store,Barney can visit a where he can examine a manufacturer's products before he stocks his stores.

Which of the following is most likely intensively distributed?

A major manufacturer of bread sells its finished products to a grocery store chain.This grocery store then sells the bread to its customers.What type of channel of distribution is this,and what are the levels of distribution?

A restaurant that features a serve- yourself buffet,which eliminates the need for a full wait staff,is using disintermediation.

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Retailing: Bricks and Clicks

Filters