Exam 15: Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics
Exam 1: Welcome to the World of Marketing: Createand Deliver Value151 Questions
Exam 2: Strategic Market Planning: Capture the Big Picture148 Questions
Exam 3: Thriving in the Marketing Environment: the World Is Flat150 Questions
Exam 4: Marketing Research: Gather,analyze,and Use Information150 Questions
Exam 5: Consumer Behavior: How and Why We Buy150 Questions
Exam 6: Business-To-Business Markets: How and Why Organizations Buy150 Questions
Exam 7: Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management150 Questions
Exam 8: Create the Product146 Questions
Exam 9: Manage the Product148 Questions
Exam 10: Services and Other Intangibles: Marketing the Product That Isnt There150 Questions
Exam 11: Pricing the Product148 Questions
Exam 12: Catch the Buzz: Promotional Strategy and Integrated Marketing Communication150 Questions
Exam 13: Advertising,sales Promotion,and Public Relations150 Questions
Exam 14: Personal Selling,sales Management,and Direct Marketing150 Questions
Exam 15: Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics150 Questions
Exam 16: Retailing: Bricks and Clicks150 Questions
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Which of the following are intermediaries that receive fees for facilitating transactions in markets such as real estate,food,and used equipment in which there are a lot of small buyers and sellers?
(Multiple Choice)
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Which of the following is the series of firms or individuals that facilitate(s)the movement of a product from the producer to the final customers?
(Multiple Choice)
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Which of the following statements about merchandise brokers is true?
(Multiple Choice)
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Functions provided by channel intermediaries that make the purchase process easier for customers and manufacturers are referred to as functions.
(Multiple Choice)
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Which group of independent intermediaries can be divided into the two broad types of full- service and limited- service?
(Multiple Choice)
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An appliance,television,and stereo dealer serves as an authorized repair center,provides maintenance contracts,and sells essential suppliers to customers.What types of channel functions are being implemented by this dealer?
(Essay)
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A new company called LidRock is prospering because it figured out a novel way to get music,video games,and movies into the hand of consumers: on mini- CDs tucked into the lids of soft drinks.LidRock is focusing on which one of the four Ps?
(Multiple Choice)
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Which of the following should be the first step in distribution planning?
(Multiple Choice)
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What are the similarities and differences between manufacturers' agents and selling agents?
(Essay)
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Which of the following activities in the value chain involves the transformation of materials into final product form,such as by machining,packaging,and assembly?
(Multiple Choice)
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Truck jobbers are limited- service merchant wholesalers who would most likely handle which of the following?
(Multiple Choice)
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A(n)brings buyers and sellers together and assists in negotiations.
(Multiple Choice)
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Each department in a company that carries out value- creating activities can be thought of as a link in the company's .
(Multiple Choice)
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Which of the following are manufacturer- owned facilities that carry inventory and provide sales and services to customers?
(Multiple Choice)
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An independent hardware retail store 100 miles from the nearest city of more than 5,000 people but providing needed supplies for area ranchers would most likely buy its plumbing and electrical supplies through a _ _.
(Multiple Choice)
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Which type of vertical marketing system (VMS)gives an organization more control over both supply sources and resale of its products,while at the same time increasing the organization's capital investment and its fixed costs?
(Multiple Choice)
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Jewels for the Rich and Famous sells very exclusive jewelry with a minimum price of $25,000 to customers around the world.Speed of delivery to distant markets is a must.Management should use as its main carrier.
(Multiple Choice)
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Once an organization has developed its distribution objectives,it should next _.
(Multiple Choice)
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