Question 1

A franchise organization is a type of contractual VMS.

Accepted Answer

A) True 
 B)False

Question 2

When shipping large amounts of bulk products such as forest products,coal,sand,or rock over large distances,a company should choose large trucks because of their low cost per ton shipped.

Accepted Answer

A) True 
 B)False

Question 3

A husband and wife have a small store that is located at a beach resort.The only products sold at this store are hand- dipped and sculptured candles made by this couple.Marketers would classify the channel of distribution for these candles as .

Accepted Answer

A) indirect 
B) inbound 
C) outbound 
D) logistic 
E) direct 
A) indirect 
B) inbound 
C) outbound 
D) logistic 
E) direct

Question 4

Which of the following statements about a vertical marketing system (VMS)is true?

Accepted Answer

A) The three types of VMS are independent,conventional,and customized. 
B) Conventional marketing systems are more efficient than vertical marketing systems. 
C) Channel conflict is a serious problem that erodes efficiencies in many vertical marketing systems. 
D) Members of a VMS operate totally independently of one another outside of buying and selling one another's products. 
E) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. 
A) The three types of VMS are independent,conventional,and customized. 
B) Conventional marketing systems are more efficient than vertical marketing systems. 
C) Channel conflict is a serious problem that erodes efficiencies in many vertical marketing systems. 
D) Members of a VMS operate totally independently of one another outside of buying and selling one another's products. 
E) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel.

Question 5

Which of the following modes of transportation would most likely be used to quickly haul lettuce from California where it was grown to markets in Nevada?

Accepted Answer

A) trucks 
B) pipeline 
C) air 
D) railroads 
E) water 
A) trucks 
B) pipeline 
C) air 
D) railroads 
E) water

Question 6

Selective distribution strategy is most suitable for which consumer product category?

Accepted Answer

A) luxury products 
B) unsought goods 
C) materials and supplies 
D) shopping products 
E) convenience goods 
A) luxury products 
B) unsought goods 
C) materials and supplies 
D) shopping products 
E) convenience goods

Question 7

Through the practice of insourcing,a company brings in an external company to run its .

Accepted Answer

A) essential operations 
B) value proposition 
C) nonessential operations 
D) facilitating functions 
E) human resource management 
A) essential operations 
B) value proposition 
C) nonessential operations 
D) facilitating functions 
E) human resource management

Question 8

What are the three major types of vertical marketing systems?

Accepted Answer

A) contractual,corporate,and independent 
B) administered,independent,and franchised 
C) corporate,contractual,and administered 
D) corporate,contractual,and chain 
E) corporate,franchised,and task 
A) contractual,corporate,and independent 
B) administered,independent,and franchised 
C) corporate,contractual,and administered 
D) corporate,contractual,and chain 
E) corporate,franchised,and task

Question 9

A business buys candy and gum from many different manufacturers and then resells the items to a variety of different stores.The business is an example of a(n).

Accepted Answer

A) independent intermediary 
B) reverse marketer 
C) disintermediator 
D) manufacturer- owned intermediary 
E) brokerage company 
A) independent intermediary 
B) reverse marketer 
C) disintermediator 
D) manufacturer- owned intermediary 
E) brokerage company

Question 10

Which of the following are manufacturer- owned facilities that do NOT carry inventory but provide selling functions for the manufacturer in a specific geographic area?

Accepted Answer

A) manufacturers' showrooms 
B) sales branches 
C) commission merchandise marts 
D) merchandise brokerages 
E) sales offices 
A) manufacturers' showrooms 
B) sales branches 
C) commission merchandise marts 
D) merchandise brokerages 
E) sales offices

Question 11

At minimum,a channel of distribution consists of a producer and a(n).

Accepted Answer

A) intermediary 
B) customer 
C) broker 
D) agent 
E) wholesaler 
A) intermediary 
B) customer 
C) broker 
D) agent 
E) wholesaler

Question 12

Drop shippers do all of the following EXCEPT which one?

Accepted Answer

A) bill retailers and industry buyers 
B) take title to the merchandise 
C) assume the same risks as other types of limited- service merchant wholesalers 
D) take actual possession of the merchandise 
E) take orders from retailers and industry buyers 
A) bill retailers and industry buyers 
B) take title to the merchandise 
C) assume the same risks as other types of limited- service merchant wholesalers 
D) take actual possession of the merchandise 
E) take orders from retailers and industry buyers

Question 13

In a brief essay,explain the difference between the value chain and the supply chain.

Accepted Answer

The value chain encompasses all the acti

Question 14

Which of the following is a marketing system that uses different channels and communication methods to reach and serve a target market?

Accepted Answer

A) an intensive distribution system 
B) a vertical marketing system 
C) a logistics system 
D) a horizontal marketing system 
E) a hybrid marketing system 
A) an intensive distribution system 
B) a vertical marketing system 
C) a logistics system 
D) a horizontal marketing system 
E) a hybrid marketing system

Question 15

The producer- retailer- consumer channel is .

Accepted Answer

A) a rarely used channel form 
B) the shortest indirect channel 
C) the shortest direct channel 
D) the most efficient channel 
E) also referred to as a triple channel 
A) a rarely used channel form 
B) the shortest indirect channel 
C) the shortest direct channel 
D) the most efficient channel 
E) also referred to as a triple channel

Question 16

A commission merchant would most likely sell which of the following?

Accepted Answer

A) clothing and textiles 
B) convenience goods such as gum and candy 
C) extractive materials such as coal and iron 
D) real estate 
E) agricultural products 
A) clothing and textiles 
B) convenience goods such as gum and candy 
C) extractive materials such as coal and iron 
D) real estate 
E) agricultural products

Question 17

During the value chain stage of activities,the company receives materials it needs to manufacture its products.

Accepted Answer

A) inbound logistics 
B) service 
C) outbound logistics 
D) operations 
E) marketing and sales 
A) inbound logistics 
B) service 
C) outbound logistics 
D) operations 
E) marketing and sales

Question 18

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member?

Accepted Answer

A) an administered vertical marketing system 
B) a horizontal marketing system 
C) a conventional marketing system 
D) a corporate vertical marketing system 
E) a multiple distribution system 
A) an administered vertical marketing system 
B) a horizontal marketing system 
C) a conventional marketing system 
D) a corporate vertical marketing system 
E) a multiple distribution system

Question 19

Compare and contrast the three distribution strategies,giving examples of products that might be distributed through each strategy.

Accepted Answer

Producers of convenience products and st

Question 20

Which of the following encompasses all of a firm's activities to create products and services that in turn create value for the consumer and make a profit for the company?

Accepted Answer

A) the vertical marketing system 
B) the supply chain 
C) the value chain 
D) the conventional marketing system 
E) the channel of distribution 
A) the vertical marketing system 
B) the supply chain 
C) the value chain 
D) the conventional marketing system 
E) the channel of distribution

A franchise organization is a type of contractual VMS.

When shipping large amounts of bulk products such as forest products,coal,sand,or rock over large distances,a company should choose large trucks because of their low cost per ton shipped.

A husband and wife have a small store that is located at a beach resort.The only products sold at this store are hand- dipped and sculptured candles made by this couple.Marketers would classify the channel of distribution for these candles as .

Which of the following statements about a vertical marketing system (VMS)is true?

Which of the following modes of transportation would most likely be used to quickly haul lettuce from California where it was grown to markets in Nevada?

Selective distribution strategy is most suitable for which consumer product category?

Through the practice of insourcing,a company brings in an external company to run its .

What are the three major types of vertical marketing systems?

A business buys candy and gum from many different manufacturers and then resells the items to a variety of different stores.The business is an example of a(n).

Which of the following are manufacturer- owned facilities that do NOT carry inventory but provide selling functions for the manufacturer in a specific geographic area?

At minimum,a channel of distribution consists of a producer and a(n).

Drop shippers do all of the following EXCEPT which one?

In a brief essay,explain the difference between the value chain and the supply chain.

Which of the following is a marketing system that uses different channels and communication methods to reach and serve a target market?

The producer- retailer- consumer channel is .

A commission merchant would most likely sell which of the following?

During the value chain stage of activities,the company receives materials it needs to manufacture its products.

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member?

Compare and contrast the three distribution strategies,giving examples of products that might be distributed through each strategy.

Which of the following encompasses all of a firm's activities to create products and services that in turn create value for the consumer and make a profit for the company?

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Retailing: Bricks and Clicks

Filters

Exam 15: Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

A franchise organization is a type of contractual VMS.

When shipping large amounts of bulk products such as forest products,coal,sand,or rock over large distances,a company should choose large trucks because of their low cost per ton shipped.

A husband and wife have a small store that is located at a beach resort.The only products sold at this store are hand- dipped and sculptured candles made by this couple.Marketers would classify the channel of distribution for these candles as .

Which of the following statements about a vertical marketing system (VMS)is true?

Which of the following modes of transportation would most likely be used to quickly haul lettuce from California where it was grown to markets in Nevada?

Selective distribution strategy is most suitable for which consumer product category?

Through the practice of insourcing,a company brings in an external company to run its .

What are the three major types of vertical marketing systems?

A business buys candy and gum from many different manufacturers and then resells the items to a variety of different stores.The business is an example of a(n).

Which of the following are manufacturer- owned facilities that do NOT carry inventory but provide selling functions for the manufacturer in a specific geographic area?

At minimum,a channel of distribution consists of a producer and a(n).

Drop shippers do all of the following EXCEPT which one?

In a brief essay,explain the difference between the value chain and the supply chain.

Which of the following is a marketing system that uses different channels and communication methods to reach and serve a target market?

The producer- retailer- consumer channel is .

A commission merchant would most likely sell which of the following?

During the value chain stage of activities,the company receives materials it needs to manufacture its products.

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member?

Compare and contrast the three distribution strategies,giving examples of products that might be distributed through each strategy.

Which of the following encompasses all of a firm's activities to create products and services that in turn create value for the consumer and make a profit for the company?

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Retailing: Bricks and Clicks

Filters