Question 1

Which stage of activity in the value chain involves shipping the product out to customers?

Accepted Answer

A) inbound logistics 
B) outbound logistics 
C) operations 
D) services 
E) marketing and sales 
A) inbound logistics 
B) outbound logistics 
C) operations 
D) services 
E) marketing and sales

Question 2

How can a company benefit from just- in- time inventory techniques?

Accepted Answer

With such systems,producers and retailer

Question 3

What type of utility does warehousing provide to consumers by holding onto products until consumers need them?

Accepted Answer

A) production 
B) ownership 
C) time 
D) packaging 
E) form 
A) production 
B) ownership 
C) time 
D) packaging 
E) form

Question 4

You own an independent store in your neighborhood and like to offer fresh seafood in your meat display case.Which type of wholesaler is likely to best serve you?

Accepted Answer

A) drop shipper 
B) commission merchant 
C) rack jobber 
D) selling agent 
E) cash- and- carry wholesaler 
A) drop shipper 
B) commission merchant 
C) rack jobber 
D) selling agent 
E) cash- and- carry wholesaler

Question 5

Which of the following is most likely exclusively distributed?

Accepted Answer

A) Coca- Cola 
B) BMW automobiles 
C) Diesel blue jeans 
D) Prairie Farms yogurt 
E) Bazooka bubble gum 
A) Coca- Cola 
B) BMW automobiles 
C) Diesel blue jeans 
D) Prairie Farms yogurt 
E) Bazooka bubble gum

Question 6

How do merchant wholesalers and agents/brokers differ?

Accepted Answer

Merchant wholesalers "take tit

Question 7

Always Fresh Produce Company has a route selling to more than 100 groceries,schools,and restaurants at wholesale prices.Last week the owners opened up a walk- in discounted consumer produce outlet.Always is now using a dual distribution system.

Accepted Answer

A) True 
 B)False

Question 8

In marketing terms,the number of intermediary levels indicates the of a channel.

Accepted Answer

A) depth 
B) width 
C) involvement 
D) length 
E) effectiveness 
A) depth 
B) width 
C) involvement 
D) length 
E) effectiveness

Question 9

Explain the concept of a hybrid marketing system.What might be the advantages of a company implementing this type of marketing system?

Accepted Answer

Hybrid marketing systems use a number of

Question 10

To a producer of goods,a greater number of channel levels means .

Accepted Answer

A) multiple distribution systems 
B) less distance between producer and end consumer 
C) higher taxes 
D) less control 
E) more creativity 
A) multiple distribution systems 
B) less distance between producer and end consumer 
C) higher taxes 
D) less control 
E) more creativity

Question 11

Rack jobbers are important to both the producers and the customers of bulky products such as coal,oil,or lumber.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following do manufacturers typically NOT use as a factor in deciding which mode of transportation to use for a product?

Accepted Answer

A) cost 
B) traceability 
C) accessibility 
D) dependability 
E) responsiveness 
A) cost 
B) traceability 
C) accessibility 
D) dependability 
E) responsiveness

Question 13

Which of the following statements about business- to- business channels is true?

Accepted Answer

A) Business- to- business channels have few parallels with consumer channels. 
B) Indirect channels are more common in business- to- business markets than consumer markets. 
C) The size of business markets makes indirect channels more efficient. 
D) When an industrial distributor is included in a business- to- business channel,the channel is by definition direct. 
E) Direct channels are more common in business- to- business markets than consumer markets. 
A) Business- to- business channels have few parallels with consumer channels. 
B) Indirect channels are more common in business- to- business markets than consumer markets. 
C) The size of business markets makes indirect channels more efficient. 
D) When an industrial distributor is included in a business- to- business channel,the channel is by definition direct. 
E) Direct channels are more common in business- to- business markets than consumer markets.

Question 14

Which of the following is the best example of a direct channel?

Accepted Answer

A) Family Dollar Store sells modeling clay to school- age children. 
B) Farmer Mintz sells corn to the Hughes household who will eat it for supper. 
C) J&L Manufacturing Company sells drapery hardware to The Home Depot's Design Center,and the Design Center then sells it to consumers. 
D) A wholesaler sells candy to convenience stores who then sell it to store patrons. 
E) A farmer in Colombia sells flowers to an international broker who makes sure the flowers reach consumers in the United States. 
A) Family Dollar Store sells modeling clay to school- age children. 
B) Farmer Mintz sells corn to the Hughes household who will eat it for supper. 
C) J&L Manufacturing Company sells drapery hardware to The Home Depot's Design Center,and the Design Center then sells it to consumers. 
D) A wholesaler sells candy to convenience stores who then sell it to store patrons. 
E) A farmer in Colombia sells flowers to an international broker who makes sure the flowers reach consumers in the United States.

Question 15

Explain channel power in a vertical marketing system.

Accepted Answer

One channel member owns the ot

Question 16

Intensive distribution seeks many outlets in a market,while selective distribution seeks only one outlet in a given market area.

Accepted Answer

A) True 
 B)False

Question 17

In a ,two or more companies at the same channel level join together to develop a new marketing opportunity.

Accepted Answer

A) conventional marketing system 
B) corporate VMS 
C) multiple distribution system 
D) horizontal marketing system 
E) franchise 
A) conventional marketing system 
B) corporate VMS 
C) multiple distribution system 
D) horizontal marketing system 
E) franchise

Question 18

Which of the primary activities in the value chain involves handling advertising,promotion,channel selection,and pricing?

Accepted Answer

A) operations 
B) outbound logistics 
C) marketing and sales 
D) service 
E) inbound logistics 
A) operations 
B) outbound logistics 
C) marketing and sales 
D) service 
E) inbound logistics

Question 19

Which of the following is another name for the channel leader?

Accepted Answer

A) distribution facilitator 
B) channel captain 
C) materials expert 
D) logistics leader 
E) franchiser 
A) distribution facilitator 
B) channel captain 
C) materials expert 
D) logistics leader 
E) franchiser

Question 20

How has the Internet most likely affected the distribution channel for an artisan in Chicago who makes handmade dolls that had been sold only at craft shows?

Accepted Answer

The Internet has become an important pla

Which stage of activity in the value chain involves shipping the product out to customers?

How can a company benefit from just- in- time inventory techniques?

What type of utility does warehousing provide to consumers by holding onto products until consumers need them?

You own an independent store in your neighborhood and like to offer fresh seafood in your meat display case.Which type of wholesaler is likely to best serve you?

Which of the following is most likely exclusively distributed?

How do merchant wholesalers and agents/brokers differ?

Always Fresh Produce Company has a route selling to more than 100 groceries,schools,and restaurants at wholesale prices.Last week the owners opened up a walk- in discounted consumer produce outlet.Always is now using a dual distribution system.

In marketing terms,the number of intermediary levels indicates the of a channel.

Explain the concept of a hybrid marketing system.What might be the advantages of a company implementing this type of marketing system?

To a producer of goods,a greater number of channel levels means .

Rack jobbers are important to both the producers and the customers of bulky products such as coal,oil,or lumber.

Which of the following do manufacturers typically NOT use as a factor in deciding which mode of transportation to use for a product?

Which of the following statements about business- to- business channels is true?

Which of the following is the best example of a direct channel?

Explain channel power in a vertical marketing system.

Intensive distribution seeks many outlets in a market,while selective distribution seeks only one outlet in a given market area.

In a ,two or more companies at the same channel level join together to develop a new marketing opportunity.

Which of the primary activities in the value chain involves handling advertising,promotion,channel selection,and pricing?

Which of the following is another name for the channel leader?

How has the Internet most likely affected the distribution channel for an artisan in Chicago who makes handmade dolls that had been sold only at craft shows?

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Retailing: Bricks and Clicks

Filters

Exam 15: Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

Which stage of activity in the value chain involves shipping the product out to customers?

How can a company benefit from just- in- time inventory techniques?

What type of utility does warehousing provide to consumers by holding onto products until consumers need them?

You own an independent store in your neighborhood and like to offer fresh seafood in your meat display case.Which type of wholesaler is likely to best serve you?

Which of the following is most likely exclusively distributed?

How do merchant wholesalers and agents/brokers differ?

Always Fresh Produce Company has a route selling to more than 100 groceries,schools,and restaurants at wholesale prices.Last week the owners opened up a walk- in discounted consumer produce outlet.Always is now using a dual distribution system.

In marketing terms,the number of intermediary levels indicates the of a channel.

Explain the concept of a hybrid marketing system.What might be the advantages of a company implementing this type of marketing system?

To a producer of goods,a greater number of channel levels means .

Rack jobbers are important to both the producers and the customers of bulky products such as coal,oil,or lumber.

Which of the following do manufacturers typically NOT use as a factor in deciding which mode of transportation to use for a product?

Which of the following statements about business- to- business channels is true?

Which of the following is the best example of a direct channel?

Explain channel power in a vertical marketing system.

Intensive distribution seeks many outlets in a market,while selective distribution seeks only one outlet in a given market area.

In a ,two or more companies at the same channel level join together to develop a new marketing opportunity.

Which of the primary activities in the value chain involves handling advertising,promotion,channel selection,and pricing?

Which of the following is another name for the channel leader?

How has the Internet most likely affected the distribution channel for an artisan in Chicago who makes handmade dolls that had been sold only at craft shows?

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Retailing: Bricks and Clicks

Filters