Question 1

_______market services and products.

Accepted Answer

A) Sales letters 
B) Complaint letters 
C) None of these answers is correct. 
D) A and B only are correct. 
A) Sales letters 
B) Complaint letters 
C) None of these answers is correct. 
D) A and B only are correct. A

Question 2

When you use the ARGU approach to organizing documents, the "A" stands for

Accepted Answer

A) argument. 
B) accountability. 
C) assertions. 
D) arouse involvement. 
A) argument. 
B) accountability. 
C) assertions. 
D) arouse involvement. D

Question 3

This chapter provided you with an approach to organizing persuasive documents entitled ARGU. What does the acronym stand for? How would you apply it to a sales letter offering your client a free oil change at his car dealership? Write the letter.

Accepted Answer

The acronym ARGU stands for Attention, Reasoning, Get agreement, and Urge to act.

To apply this approach to a sales letter offering a free oil change at a car dealership, you would first grab the reader's attention, provide reasoning for why they should take advantage of the offer, get their agreement that it's a good deal, and then urge them to act by scheduling an appointment.

Dear [Client's Name],

We are excited to offer you a special promotion at our dealership - a free oil change for your vehicle. We understand the importance of regular maintenance for your car, and we want to make it easy for you to keep your vehicle running smoothly.

By taking advantage of this offer, you can save time and money while ensuring that your car is in top condition. Our experienced technicians will provide a thorough oil change, using high-quality products to keep your engine running at its best.

We believe that this offer is a great opportunity for you to take care of your vehicle without any additional cost. We are confident that you will see the value in this promotion and agree that it's a fantastic deal.

Don't miss out on this opportunity - schedule your free oil change today by calling our service department at [phone number]. We look forward to seeing you and providing top-notch service for your vehicle.

Sincerely,
[Your Name]
[Car Dealership Name]

Question 4

A flier should make_______ key point(s).

Accepted Answer

A) two 
B) one 
C) three 
D) four 
A) two 
B) one 
C) three 
D) four

Question 5

Which of the following is not a way to gain your reader's attention in the beginning of a persuasive communication?

Accepted Answer

A) Start with a question. 
B) Use an anecdote. 
C) Motivate the reader to action. 
D) Use facts and figures. 
E) Start with a quotation. 
A) Start with a question. 
B) Use an anecdote. 
C) Motivate the reader to action. 
D) Use facts and figures. 
E) Start with a quotation.

Question 6

Is the following sentence an example of a logical fallacy: "Either all employees must come to work on time, or they will be fired"?

Accepted Answer

A) yes 
B) no 
A) yes 
B) no

Question 7

Which of the following is not true about a brochure?

Accepted Answer

A) It can create awareness of a company. 
B) It can change negative attitudes. 
C) It can increase market share of a product. 
D) It can increase understanding of a product or service. 
E) All of these answers are correct. 
A) It can create awareness of a company. 
B) It can change negative attitudes. 
C) It can increase market share of a product. 
D) It can increase understanding of a product or service. 
E) All of these answers are correct.

Question 8

One way to improve the design of a brochure is

Accepted Answer

A) to use bullets for key points. 
B) to apply the ARGU method. 
C) to keep text within one panel. 
D) to keep it to one page only. 
A) to use bullets for key points. 
B) to apply the ARGU method. 
C) to keep text within one panel. 
D) to keep it to one page only.

Question 9

On the back panel of the brochure, consider excluding

Accepted Answer

A) coupons. 
B) highlights of the topic. 
C) mailing information. 
D) detailed analysis of uses of the product or service. 
E) location. 
A) coupons. 
B) highlights of the topic. 
C) mailing information. 
D) detailed analysis of uses of the product or service. 
E) location.

Question 10

Discuss the rhetorical triangle. Why is it useful when preparing methods of argument and persuasion?

Accepted Answer

The rhetorical triangle is a concept tha

Question 11

You have three to five seconds to grab your reader's attention in a sales letter, persuasive e-mail message, or speech.

Accepted Answer

A) True 
 B)False

Question 12

If you focus on an irrelevant issue to draw attention from a central issue, it is called a "red herring."

Accepted Answer

A) True 
 B)False

Question 13

The "rhetorical triangle" consists of the three traditional methods of argument and persuasion.

Accepted Answer

A) True 
 B)False

Question 14

Ethos translates as ethics.

Accepted Answer

A) True 
 B)False

Question 15

Professionally, you will need to use argument and persuasion daily.

Accepted Answer

A) True 
 B)False

Question 16

One way in which dishonest appeals are made in communication is through inaccurate graphics.

Accepted Answer

A) yes 
B) no 
A) yes 
B) no

Question 17

It is illogical to say that all marketing experts believe brochures are effective.

Accepted Answer

A) True 
 B)False

Question 18

In a corporate environment, you must persuade your audience not only logically but also ethically.

Accepted Answer

A) True 
 B)False

Question 19

Using a catchy phrase is a good idea for a flier.

Accepted Answer

A) True 
 B)False

Question 20

A typical title page in a brochure omits

Accepted Answer

A) a visual presentation of the topic. 
B) the product or service name. 
C) contact information. 
D) prices. 
A) a visual presentation of the topic. 
B) the product or service name. 
C) contact information. 
D) prices.

_______market services and products.

When you use the ARGU approach to organizing documents, the "A" stands for

This chapter provided you with an approach to organizing persuasive documents entitled ARGU. What does the acronym stand for? How would you apply it to a sales letter offering your client a free oil change at his car dealership? Write the letter.

A flier should make_______ key point(s).

Which of the following is not a way to gain your reader's attention in the beginning of a persuasive communication?

Is the following sentence an example of a logical fallacy: "Either all employees must come to work on time, or they will be fired"?

Which of the following is not true about a brochure?

One way to improve the design of a brochure is

On the back panel of the brochure, consider excluding

Discuss the rhetorical triangle. Why is it useful when preparing methods of argument and persuasion?

You have three to five seconds to grab your reader's attention in a sales letter, persuasive e-mail message, or speech.

If you focus on an irrelevant issue to draw attention from a central issue, it is called a "red herring."

The "rhetorical triangle" consists of the three traditional methods of argument and persuasion.

Ethos translates as ethics.

Professionally, you will need to use argument and persuasion daily.

One way in which dishonest appeals are made in communication is through inaccurate graphics.

It is illogical to say that all marketing experts believe brochures are effective.

In a corporate environment, you must persuade your audience not only logically but also ethically.

Using a catchy phrase is a good idea for a flier.

A typical title page in a brochure omits

An Introduction to Technical Communication

Digital Communication

The Communication Process

Objectives in Technical Communication

Audience Recognition

Ethical Considerations

Document Design

Visual Aids

Routine Correspondence

The Job Search

Social Media

Web Sites and Online Help

Technical Descriptions and Process Analyses

Instructions, User Manuals, and Standard Operating Procedures

Research

Short, Informal Reports

Long, Formal Reports

Proposals and Business Plans

Oral Presentations

Filters

Exam 11: Communicating to Persuade

_______market services and products.

When you use the ARGU approach to organizing documents, the "A" stands for

This chapter provided you with an approach to organizing persuasive documents entitled ARGU. What does the acronym stand for? How would you apply it to a sales letter offering your client a free oil change at his car dealership? Write the letter.

A flier should make_______ key point(s).

Which of the following is not a way to gain your reader's attention in the beginning of a persuasive communication?

Is the following sentence an example of a logical fallacy: "Either all employees must come to work on time, or they will be fired"?

Which of the following is not true about a brochure?

One way to improve the design of a brochure is

On the back panel of the brochure, consider excluding

Discuss the rhetorical triangle. Why is it useful when preparing methods of argument and persuasion?

You have three to five seconds to grab your reader's attention in a sales letter, persuasive e-mail message, or speech.

If you focus on an irrelevant issue to draw attention from a central issue, it is called a "red herring."

The "rhetorical triangle" consists of the three traditional methods of argument and persuasion.

Ethos translates as ethics.

Professionally, you will need to use argument and persuasion daily.

One way in which dishonest appeals are made in communication is through inaccurate graphics.

It is illogical to say that all marketing experts believe brochures are effective.

In a corporate environment, you must persuade your audience not only logically but also ethically.

Using a catchy phrase is a good idea for a flier.

A typical title page in a brochure omits

An Introduction to Technical Communication

Digital Communication

The Communication Process

Objectives in Technical Communication

Audience Recognition

Ethical Considerations

Document Design

Visual Aids

Routine Correspondence

The Job Search

Social Media

Web Sites and Online Help

Technical Descriptions and Process Analyses

Instructions, User Manuals, and Standard Operating Procedures

Research

Short, Informal Reports

Long, Formal Reports

Proposals and Business Plans

Oral Presentations

Filters