Exam 19: Proposals and Business Plans

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Your proposal will very likely have multiple readers and may be read by internal and external audiences. What can you do to communicate effectively with these different readers?

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To effectively communicate with multiple readers, it is important to tailor your proposal to meet the needs and expectations of each audience. For internal audiences, such as colleagues and superiors, focus on providing detailed information, data, and analysis to support your proposal. Use language and terminology that is familiar to them and align your proposal with the goals and objectives of the organization.

For external audiences, such as clients, stakeholders, or the general public, focus on presenting a compelling and persuasive argument for your proposal. Use clear and concise language, avoid jargon or technical terms, and highlight the benefits and value of your proposal to the audience. Consider including visual aids, such as charts or graphs, to help convey your message effectively.

In addition, consider the cultural and social context of your readers and tailor your communication style accordingly. Be mindful of any potential biases or assumptions that may impact how your proposal is received and make an effort to address these in your communication.

Overall, the key to effectively communicating with different readers is to understand their needs, expectations, and perspectives, and to tailor your proposal to effectively address these factors. By doing so, you can increase the likelihood of your proposal being well-received and understood by all audiences.

Subheadings and visual aids make a proposal accessible.

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True

The discussion section of your proposal lends itself to many different modes of organization, including

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E

What are the key components of a business plan? Discuss the role of each of these components in persuading an audience about the merits of the plan.

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A(n)_________is a brief overview of the proposal's key points geared toward a low-tech audience. It is usually 3 to 10 sentences in length.

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A proposal may include descriptions, instructions, cost analyses, scheduling assessments, and personal considerations for a job.

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The 5Ps of a business plan include

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An internal proposal does not require a cover letter.

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What type of figure is most effective for showing upward and downward movement over a period of time?

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A_________ in a business plan shows how you will reach consumers.

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External proposals are written to sell a new service or product to an audience outside your company.

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A proposal should contain accurate information about credentials, pricing, competitors, and research.

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The conclusion of your proposal can

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What type of figure is excellent for showing percentages?

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When you write a proposal your secondary goal is to sell an idea persuasively.

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What type of figure is most effective for technical descriptions and process analyses?

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Business plans are all different and have no standard discussion requirements.

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Your college needs additional housing on campus. What type of proposal will you prepare?

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In the proposal, the purpose and problem are addressed in the

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When researching content for a proposal, use _________sources.

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