Exam 7: Implementation: Interactive Media Channels

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Compared with more traditional media such as newspapers and television, to what what degree can the effectiveness of Internet-based communication tactics be measured?

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Of the 400 million Internet users worldwide, approximately how many are in the United States?

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Internet-based programs such as You Tube, MySpace, and Facebook are collectively referred to by what term?

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Author and futurist Nicholas Negroponte uses the phrase "squeezing ink onto dead trees" to refer to which industry?

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