Exam 3: Operations Strategy

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Applying Professor Terry Hill's generic strategy framework to McDonald's, the operating design choices of resource scheduling, inventory placement and control, and standardized operational and job procedures best relate to the corporate objective of _____.

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B

_____ are any aspects of a good or service that a customer must believe in but cannot personally evaluate even after purchase and consumption.

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C

Competitive advantage can be defined as:

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B

Customer segments cannot be based on sales volume and profitability.

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Credence attributes stem from__________.

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According to several research studies, which of the following findings is true of the role of quality in gaining competitive advantage

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Which of the following companies is most likely to have a true understanding of customer wants and needs

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__________are those that a customer can determine prior to purchasing goods or services.

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__________is an example of innovation in services.

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_____ is the discovery and practical application or commercialization of a device, method, or idea that differs from existing norms.

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Families of goods or services having similar characteristics or methods of creation are called__________.

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According to Professor Terry Hill's generic strategy framework, which of the following statements is true of the first loop

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Professor Terry Hill's operations strategy framework cannot be applied to service-providing firms.

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A small change in a firm's targeted markets or strategic direction usually has little impact on the value chain.

(True/False)
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The style and fit of a jacket can be classified as a(n) _____.

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Which of the following is one of the key areas that is addressed by operations design choices

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Basic customer expectations are generally considered the minimum performance level required to stay in business and are often called__________.

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Rues and West Inc. manufactures various electronic goods. It uses mass-customization strategies to make its products available to all consumers at any place in the world. It also manufactures various electronic goods in the same assembly line. Given this information, Rues and West Inc.'s operations are aligned around _____.

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Eric is admitted to a hospital to undergo a surgery for hernia. He is unable to discern the expertise of his surgeon before the surgery nor evaluate the quality of the service after the surgery. In this case, the expertise of Eric's surgeon is an example of a(n) _____.

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Sustainability is best described as a(n) _____.

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