Exam 4: The New Product Development Process: Managing the Idea Infrastructure

Fill in the Blank(s) -At the heart of the new product development process is the_______ cycle.

Fill in the Blank(s) -It is the job of all members of the _______to understand, serve, and satisfy the end customer.

Most viable ideas for new products don't come as a flash of insight, but rather from ________ and ________.

The top management is the driver of SCM.

The __________ is a measure of how much a company makes after paying all its expenses.

SC leaders regarding new product introduction rely heavily on a teaming approach that includes ________ and ________early in the process.

Based on the reading provide an understanding of the changes that Harley-Davidson made and their results.

Fill in the Blank(s) -The customer satisfaction cycle shows that new product development is truly a_______ process.

Describe in brief the meaning of Economic Value Added (EVA) and its implications. There is yet another measure that has become popular in finance to measure the true value that a product or an organization returns to its shareholders: economic value added (EVA). The simple explanation of economic value-added is that it considers how much money the company makes from operations after taxes, less the cost of the capital that the company had tied up to make that money. It is essentially a measure of the surplus value generated by an investment. If the value is negative, the investment did not pay for itself. If it is zero, the investment basically broke even, considering what else could have been done with the capital employed. A positive EVA demonstrates that a company is really adding value.

A sequential NPD cycle is often ________ and ________.

Explain in brief the meaning of Formalized Risk Management and enumerate the 8 risk factors identified by Intel.

Satisfying customer needs is not the job of the marketing department alone. It is the task of the entire supply chain, sometimes called a __________ by customer focused marketers.

The second step in the cycle of satisfaction is to take the product from idea to ________.

Explain in a short paragraph the role that finance plays in New Product Development (NPD) The third step in the cycle of satisfaction is to verify the financial viability of new products. Finance and accounting are the firm's scorekeepers, and they communicate performance results throughout the organization and to the outside world. Finance is a tool for monitoring and managing business activities. Finance plays an important role in almost all activities of an organization. Right from planning and design to marketing and sales.

Good marketing, advertising, and a sharp Web site can sell a product with little apparent value.

The use of new product development (NPD) teams reduces the risk that comes from poor ________.

Profit before tax represents the sum of operating profits plus or minus gains and losses from other activities.

Finance and accounting are the firm's scorekeepers. They communicate performance results throughout the organization and to the outside world.

It is the job of all members of the ________ to understand, serve, and satisfy the end customer.

Sequential NPD is a traditional approach based on strict functional boundaries.