Exam 4: The New Product Development Process: Managing the Idea Infrastructure

While the team is working on cost management activities, it must keep in mind that the new product it is creating must __________.

Satisfying customer needs is the job of the marketing department alone.

One marketing department responsibility is to identify current and emerging ________.

Provide a possible reason for why IBM was losing money in the PC market.

The first critical step in managing and controlling risk is to recognize the__________.

________ is a metric for monitoring and managing business activities.

Excessive change can become a "habit" that does not add value, but adds unnecessary complexity and risk.

The first step in the cycle of customer satisfaction is to get into the mind of the customer to identify customer __________ and __________.

Failure in any aspect of the tangible or intangible product experience can leave a bad taste in the customer's mouth and cause an organization to lose future sales.

Honeywell's Engine Division estimates that it costs them about $1 million a week to develop a new product.

Working together over a sustained time period helps companies get to know their suppliers' capabilities and risk factors.

A company should never outsource its core competency or activities that support it.

What is target costing? And list down the determinants of target price.

Cash also flows out to repay investors with dividends and creditors.