Exam 1: Introduction to Marketing Research

Collected data that may be accessed and analyzed using tools and techniques that assist managers in decision making is representative of a decision support system.

(True/False)

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Question 41

A marketing decision support system is defined as collected data that may be accessed and analyzed using tools and techniques that assist managers in decision-making.

(True/False)

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Question 42

A philosophy may be thought of as a system of values or principles by which you live.What is the connection between philosophies and the business decisions that managers make? Why are philosophies important?

(Essay)

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Question 43

The ________ is defined as a set of procedures and sources used by managers to obtain everyday information about pertinent developments in the environment.

(Multiple Choice)

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Question 44

Marketing research is part of marketing.

(True/False)

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Question 45

When Walmart was designing Walmart To Go,the retailer's online service that offers delivery or pick-up services in select markets,management had several service options available to offer customers and needed to know more about today's shopper.This is an example of using the market research system to design a marketing research study to address a specific situation facing the company.

(True/False)

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Question 46

A structure consisting of people,equipment,and procedures to gather,sort,analyze,evaluate,and distribute needed,timely,and accurate information to marketing decision makers is a marketing information system.

(True/False)

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Question 47

Distribution research would be used by companies who want to know the best channels to get their product to consumers;the location of the best dealers for their product,or how to evaluate the service the dealer provides.

(True/False)

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Question 48

Some product failures are a result of being brought to market without any research,which increased the probability of failure.

(True/False)

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Question 49

Despite companies' best efforts,there are many product failures in the marketplace.List two product failures and explain the most important reason they failed.Discuss whether or not these failures could have been avoided with better or a different type of market research.

(Essay)

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Question 50

Define and distinguish among the subsystems of an MIS including internal reports,marketing intelligence,marketing decision support,and marketing research.

(Essay)

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Question 51

The service-oriented logic as a marketing philosophy implies:

(Multiple Choice)

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Question 52

Firms have strategies in many areas other than marketing.Financial strategy,production strategy,and technology strategy,for example,may be key components of a firm's overall strategic plan.Strategy is another name for:

(Multiple Choice)

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Question 53

Improving our understanding of ________ entails conducting research to expand our knowledge of marketing.

(Multiple Choice)

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Question 54

A short definition of marketing is"meeting needs effectively."

(True/False)

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Question 55

When firms make the right decisions,they produce products and services that their target markets perceive as having value.That value translates into:

(Multiple Choice)

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Question 56

The best system that can tell a manager a great deal of information about what has happened in the past is the:

(Multiple Choice)

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Question 57

When an item is purchased at a grocery store,a record is generated of the SKUs purchased,payment method,coupons or special promotions used,store location,and day of week and time of day.The reports generated from these activities are an example of an external reports system.

(True/False)

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Question 58

The three uses are(1)identifying market opportunities(2)generating and refining potential market actions,and(3)monitoring marketing performance.

(True/False)

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Question 59

Decision support systems eliminate the need for marketing research.

(True/False)

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Question 60

Showing 41 - 60 of 100

Collected data that may be accessed and analyzed using tools and techniques that assist managers in decision making is representative of a decision support system.

A marketing decision support system is defined as collected data that may be accessed and analyzed using tools and techniques that assist managers in decision-making.

A philosophy may be thought of as a system of values or principles by which you live.What is the connection between philosophies and the business decisions that managers make? Why are philosophies important?

The ________ is defined as a set of procedures and sources used by managers to obtain everyday information about pertinent developments in the environment.

Marketing research is part of marketing.

A structure consisting of people,equipment,and procedures to gather,sort,analyze,evaluate,and distribute needed,timely,and accurate information to marketing decision makers is a marketing information system.

Distribution research would be used by companies who want to know the best channels to get their product to consumers;the location of the best dealers for their product,or how to evaluate the service the dealer provides.

Some product failures are a result of being brought to market without any research,which increased the probability of failure.

Despite companies' best efforts,there are many product failures in the marketplace.List two product failures and explain the most important reason they failed.Discuss whether or not these failures could have been avoided with better or a different type of market research.

Define and distinguish among the subsystems of an MIS including internal reports,marketing intelligence,marketing decision support,and marketing research.

The service-oriented logic as a marketing philosophy implies:

Firms have strategies in many areas other than marketing.Financial strategy,production strategy,and technology strategy,for example,may be key components of a firm's overall strategic plan.Strategy is another name for:

Improving our understanding of ________ entails conducting research to expand our knowledge of marketing.

A short definition of marketing is"meeting needs effectively."

When firms make the right decisions,they produce products and services that their target markets perceive as having value.That value translates into:

The best system that can tell a manager a great deal of information about what has happened in the past is the:

When an item is purchased at a grocery store,a record is generated of the SKUs purchased,payment method,coupons or special promotions used,store location,and day of week and time of day.The reports generated from these activities are an example of an external reports system.

The three uses are(1)identifying market opportunities(2)generating and refining potential market actions,and(3)monitoring marketing performance.

Decision support systems eliminate the need for marketing research.

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

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