Question 1

Creating the proper mix of product/service,price,promotion,and distribution for a market begins with:

Accepted Answer

A) Selecting the global market strategies and targets. 
B) Selecting the segment of the market as a company's target. 
C) Creating promotion for the target market.. 
D) Incentives to allow a large percentage of the target market to purchase goods and services from the company. 
A) Selecting the global market strategies and targets. 
B) Selecting the segment of the market as a company's target. 
C) Creating promotion for the target market.. 
D) Incentives to allow a large percentage of the target market to purchase goods and services from the company.

Question 2

The marketing research system aggregates information gathered by the other MIS component subsystems: Marketing research studies are conducted for all non-specific situations facing the company.

Accepted Answer

A) True 
 B)False

Question 3

Marketing research is defined as a process that reports information that can be used to solve a marketing problem,such as determining price or identifying the most effective advertising media.

Accepted Answer

A) True 
 B)False

Question 4

Collected data that may be accessed and analyzed using tools and techniques that assist managers in decision-making is the:

Accepted Answer

A) Marketing research system. 
B) Decision support system. 
C) Marketing intelligence system. 
D) Consumer information support system. 
A) Marketing research system. 
B) Decision support system. 
C) Marketing intelligence system. 
D) Consumer information support system.

Question 5

A ________ is a structure consisting of people,equipment,and procedures to gather,sort,analyze,evaluate,and distribute needed,timely,and accurate information to marketing decision makers.

Accepted Answer

A) customer relationship management system 
B) sales information management system 
C) marketing relationship management system 
D) marketing information system 
A) customer relationship management system 
B) sales information management system 
C) marketing relationship management system 
D) marketing information system

Question 6

In many examples of failed products and services,managers could have avoided the associated losses if they had conducted proper marketing research.

Accepted Answer

A) True 
 B)False

Question 7

Marketing research can also be used to refine and evaluate a potential marketing action such as strategies,campaigns,programs,or tactics.

Accepted Answer

A) True 
 B)False

Question 8

The ________ goes on continuously and searches a broad range of information sources to bring pertinent information to decision makers.

Accepted Answer

A) consumer information support system 
B) marketing research system 
C) marketing intelligence system 
D) decision support system 
A) consumer information support system 
B) marketing research system 
C) marketing intelligence system 
D) decision support system

Question 9

To fully appreciate the role of marketing research,it is helpful to understand its role in and relationship to marketing.Discuss the role of marketing research and its role in and relationship to marketing.

Accepted Answer

Answers should mention either the short

Question 10

General Motors did research on what became the minivan-a small van suitable for families.The research did not convince them to produce it.Later,Chrysler introduced the Dodge Caravan and Plymouth Voyager minivans,which turned out to be among the most successful models in automotive history.This example most closely demonstrates that:

Accepted Answer

A) Marketing research does not always provide management with the right answer. 
B) Marketing research does not provide correct answers most of the time. 
C) Management should question the methods used to conduct product market research. 
D) Marketing research is not as reliable as management's intuition. 
A) Marketing research does not always provide management with the right answer. 
B) Marketing research does not provide correct answers most of the time. 
C) Management should question the methods used to conduct product market research. 
D) Marketing research is not as reliable as management's intuition.

Question 11

A great deal of marketing research is conducted to determine the size of various market segments.Not only are managers interested in knowing the size of a market segment but also:

Accepted Answer

A) If that segment is shrinking and why competitors did not fulfill the wants and needs of that segment. 
B) If that segment is growing and how well competitors are fulfilling the needs of that segment. 
C) If that segment is growing and how well competitors are fulfilling the wants and needs of that segment. 
D) If that segment is growing or shrinking and how well competitors are fulfilling the wants and needs of that segment. 
A) If that segment is shrinking and why competitors did not fulfill the wants and needs of that segment. 
B) If that segment is growing and how well competitors are fulfilling the needs of that segment. 
C) If that segment is growing and how well competitors are fulfilling the wants and needs of that segment. 
D) If that segment is growing or shrinking and how well competitors are fulfilling the wants and needs of that segment.

Question 12

The purpose of market research is best described by which of the following statements?

Accepted Answer

A) To provide consumers with information they need to evaluate products and services at a profit 
B) To link external environments to the firm 
C) To link target markets to specific decision makers at all levels within firms 
D) To link the consumer to the marketer by providing information that can be used in making marketing decisions 
A) To provide consumers with information they need to evaluate products and services at a profit 
B) To link external environments to the firm 
C) To link target markets to specific decision makers at all levels within firms 
D) To link the consumer to the marketer by providing information that can be used in making marketing decisions

Question 13

Applying marketing research to a specific geographical marketing area is referred to as:

Accepted Answer

A) Geocentric research. 
B) Market research. 
C) Area marketing research. 
D) Geographical zone research. 
A) Geocentric research. 
B) Market research. 
C) Area marketing research. 
D) Geographical zone research.

Question 14

Which of the MIS systems uses both informal and formal information-gathering procedures? Informal information-gathering procedures involve activities such as scanning newspapers,magazines,and trade publications.

Accepted Answer

A) Marketing intelligence system 
B) External environment reports system 
C) Internal reports system 
D) Consumer information support system 
A) Marketing intelligence system 
B) External environment reports system 
C) Internal reports system 
D) Consumer information support system

Question 15

Which of the following is a short definition of marketing?

Accepted Answer

A) Meeting needs profitably 
B) Meeting wants profitably 
C) Meeting consumer demands profitably 
D) Meeting business-to-business wants profitably 
A) Meeting needs profitably 
B) Meeting wants profitably 
C) Meeting consumer demands profitably 
D) Meeting business-to-business wants profitably

Question 16

New technologies continue to change the competitive landscape with less frequency than before.

Accepted Answer

A) True 
 B)False

Question 17

Managers must determine what products to make or what services to offer,which methods of advertising are most effective,which prices will help their firm realize its target return on investment(ROI),and which distribution system will add the greatest value to the supply chain.

Accepted Answer

A) True 
 B)False

Question 18

According to the American Marketing Association(AMA),what is the function of marketing research?

Accepted Answer

A) To link the consumer to the marketer 
B) To link the marketer to global markets 
C) To link consumers and customers 
D) To link consumers,customers,and markets 
A) To link the consumer to the marketer 
B) To link the marketer to global markets 
C) To link consumers and customers 
D) To link consumers,customers,and markets

Question 19

What is the definition of marketing research?

Accepted Answer

A) The process of analyzing secondary information and providing executives with timely reports to solve a marketing problem. 
B) The process of designing experiments that provides decision makers with causal information. 
C) The process of analyzing existing information so decision makers can make better decisions. 
D) The process of designing,gathering,analyzing,and reporting information that may be used to solve a specific marketing problem. 
A) The process of analyzing secondary information and providing executives with timely reports to solve a marketing problem. 
B) The process of designing experiments that provides decision makers with causal information. 
C) The process of analyzing existing information so decision makers can make better decisions. 
D) The process of designing,gathering,analyzing,and reporting information that may be used to solve a specific marketing problem.

Question 20

Management information systems typically have subsystems to provide the information necessary for a functional area within an organization.Such subsystems are the accounting information system,financial information system,production information system,human resources information system,and marketing information system.

Accepted Answer

A) True 
 B)False

Creating the proper mix of product/service,price,promotion,and distribution for a market begins with:

The marketing research system aggregates information gathered by the other MIS component subsystems: Marketing research studies are conducted for all non-specific situations facing the company.

Marketing research is defined as a process that reports information that can be used to solve a marketing problem,such as determining price or identifying the most effective advertising media.

Collected data that may be accessed and analyzed using tools and techniques that assist managers in decision-making is the:

A ________ is a structure consisting of people,equipment,and procedures to gather,sort,analyze,evaluate,and distribute needed,timely,and accurate information to marketing decision makers.

In many examples of failed products and services,managers could have avoided the associated losses if they had conducted proper marketing research.

Marketing research can also be used to refine and evaluate a potential marketing action such as strategies,campaigns,programs,or tactics.

The ________ goes on continuously and searches a broad range of information sources to bring pertinent information to decision makers.

To fully appreciate the role of marketing research,it is helpful to understand its role in and relationship to marketing.Discuss the role of marketing research and its role in and relationship to marketing.

A great deal of marketing research is conducted to determine the size of various market segments.Not only are managers interested in knowing the size of a market segment but also:

The purpose of market research is best described by which of the following statements?

Applying marketing research to a specific geographical marketing area is referred to as:

Which of the MIS systems uses both informal and formal information-gathering procedures? Informal information-gathering procedures involve activities such as scanning newspapers,magazines,and trade publications.

Which of the following is a short definition of marketing?

New technologies continue to change the competitive landscape with less frequency than before.

Managers must determine what products to make or what services to offer,which methods of advertising are most effective,which prices will help their firm realize its target return on investment(ROI),and which distribution system will add the greatest value to the supply chain.

According to the American Marketing Association(AMA),what is the function of marketing research?

What is the definition of marketing research?

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

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Exam 1: Introduction to Marketing Research

Creating the proper mix of product/service,price,promotion,and distribution for a market begins with:

The marketing research system aggregates information gathered by the other MIS component subsystems: Marketing research studies are conducted for all non-specific situations facing the company.

Marketing research is defined as a process that reports information that can be used to solve a marketing problem,such as determining price or identifying the most effective advertising media.

Collected data that may be accessed and analyzed using tools and techniques that assist managers in decision-making is the:

A ________ is a structure consisting of people,equipment,and procedures to gather,sort,analyze,evaluate,and distribute needed,timely,and accurate information to marketing decision makers.

In many examples of failed products and services,managers could have avoided the associated losses if they had conducted proper marketing research.

Marketing research can also be used to refine and evaluate a potential marketing action such as strategies,campaigns,programs,or tactics.

The ________ goes on continuously and searches a broad range of information sources to bring pertinent information to decision makers.

To fully appreciate the role of marketing research,it is helpful to understand its role in and relationship to marketing.Discuss the role of marketing research and its role in and relationship to marketing.

A great deal of marketing research is conducted to determine the size of various market segments.Not only are managers interested in knowing the size of a market segment but also:

The purpose of market research is best described by which of the following statements?

Applying marketing research to a specific geographical marketing area is referred to as:

Which of the MIS systems uses both informal and formal information-gathering procedures? Informal information-gathering procedures involve activities such as scanning newspapers,magazines,and trade publications.

Which of the following is a short definition of marketing?

New technologies continue to change the competitive landscape with less frequency than before.

Managers must determine what products to make or what services to offer,which methods of advertising are most effective,which prices will help their firm realize its target return on investment(ROI),and which distribution system will add the greatest value to the supply chain.

According to the American Marketing Association(AMA),what is the function of marketing research?

What is the definition of marketing research?

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters