Question 1

Outsourcing is the practice of obtaining services or ideas by asking for assistance from large groups of people,generally online communities.

Accepted Answer

A) True 
 B)False

Question 2

A final characteristic of marketing research differentiates it from the other MIS components: Marketing research projects,unlike the other components,are not continuous-they have a beginning and an end.

Accepted Answer

A) True 
 B)False

Question 3

A winery wants to know more about sales channels,product outlets,and even whether these channels are motivated.What type of research would the winery use to answer these questions?

Accepted Answer

A) Product research 
B) Pricing research 
C) Promotion research 
D) Distribution research 
A) Product research 
B) Pricing research 
C) Promotion research 
D) Distribution research

Question 4

Only information collected on consumers is considered marketing research.Research collected on other groups or topics such as distribution channels,competitors,pricing,or products is not considered marketing research.

Accepted Answer

A) True 
 B)False

Question 5

Modern marketing thought holds that firms should:

Accepted Answer

A) Separate product-orientation from service-orientation. 
B) Focus on service-orientation at the expense of product-orientation. 
C) Collaborate with and learn from customers. 
D) Collaborate with and learn from competitors. 
A) Separate product-orientation from service-orientation. 
B) Focus on service-orientation at the expense of product-orientation. 
C) Collaborate with and learn from customers. 
D) Collaborate with and learn from competitors.

Question 6

Explain market strategy and why marketing research is important to strategy makers.

Accepted Answer

Comments should include a statement to t

Question 7

In 2014,General Mills acquired Annie's Homegrown,an organic food company,to meet a growing demand by consumers to have access to organic and natural foods.The company used marketing research to identify ways to grow the brand,promote it,and evaluated plans to market it.This is an example of what use of marketing research?

Accepted Answer

A) Generating and identifying potential marketing actions 
B) Generating,refining,and evaluating potential marketing actions 
C) Identifying marketing opportunities and problems 
D) Identifying market problems and generating marketing actions 
A) Generating and identifying potential marketing actions 
B) Generating,refining,and evaluating potential marketing actions 
C) Identifying marketing opportunities and problems 
D) Identifying market problems and generating marketing actions

Question 8

The role of the MIS is to ________ to the decision makers in a form and at a time when they can use it for decision making.

Accepted Answer

A) determine decision makers' information needs and distribute that information 
B) deterimine decision makers' information needs,analyze the information,and distribute that information 
C) determine decision makers' information needs,acquire the needed information,and distribute that information 
D) analyze decision makers' information needs,distribute the needed information,and provide guidance on that information 
A) determine decision makers' information needs and distribute that information 
B) deterimine decision makers' information needs,analyze the information,and distribute that information 
C) determine decision makers' information needs,acquire the needed information,and distribute that information 
D) analyze decision makers' information needs,distribute the needed information,and provide guidance on that information

Question 9

The difference between basic research and applied research is that applied research is conducted to:

Accepted Answer

A) Understand the basic desires and motives of consumers. 
B) Expand our knowledge to solve a specific problem. 
C) Expand our knowledge,rather than solve a specific problem. 
D) Determine the most basic desired features in new products. 
A) Understand the basic desires and motives of consumers. 
B) Expand our knowledge to solve a specific problem. 
C) Expand our knowledge,rather than solve a specific problem. 
D) Determine the most basic desired features in new products.

Question 10

Marketing research is conducted in a variety of areas,including determining target markets and conducting product research,pricing research,promotion research,and distribution research.Give your own example to illustrate a marketing research study that may be used in each of the following: A.product research,B.pricing research,C.promotion research,and D.distribution research.

Accepted Answer

Answers should clearly demonstrate knowl

Question 11

Tracking variables on how well products are performing in the marketplace is an example of what use of marketing research?

Accepted Answer

A) Market monitoring 
B) Marketing metrics 
C) Marketing analytics 
D) Marketing performance 
A) Market monitoring 
B) Marketing metrics 
C) Marketing analytics 
D) Marketing performance

Question 12

Consumers now have more power to speak to others in the marketplace because of globalization,online shopping,and social media.

Accepted Answer

A) True 
 B)False

Question 13

The marketing concept is an important philosophy for marketing managers because:

Accepted Answer

A) It sets the amount of quarterly profits a firm will earn. 
B) It dictates the market share a firm will earn. 
C) It guides day-to-day decisions managers will make. 
D) It sets an adequate rate of internal ROI. 
A) It sets the amount of quarterly profits a firm will earn. 
B) It dictates the market share a firm will earn. 
C) It guides day-to-day decisions managers will make. 
D) It sets an adequate rate of internal ROI.

Question 14

Which of the following MIS components uses tools such as break-even analysis,regression models,and linear programming?

Accepted Answer

A) Internal reporting system 
B) Marketing research system 
C) Marketing intelligence system 
D) Decision support system 
A) Internal reporting system 
B) Marketing research system 
C) Marketing intelligence system 
D) Decision support system

Question 15

Which of the following is NOT a subsystem of a management information system?

Accepted Answer

A) Manufacturing information system 
B) Accounting information system 
C) Financial information system 
D) Marketing information system 
A) Manufacturing information system 
B) Accounting information system 
C) Financial information system 
D) Marketing information system

Question 16

Marketers think of"actions"as strategies,and strategies involve selecting a target market and designing a marketing mix to satisfy the wants and needs of that target market.

Accepted Answer

A) True 
 B)False

Question 17

Testing as a part of product research may begin with business case development and continues with idea generation that allows firms to quickly and inexpensively get consumers' reactions to the idea of a proposed new product.

Accepted Answer

A) True 
 B)False

Question 18

Information is gathered and analyzed by the five systems of the MIS: internal reports,marketing intelligence,marketing decision support,information management,and marketing research.

Accepted Answer

A) True 
 B)False

Question 19

When a revolutionary new product is created,marketers use pricing research to determine the"value"consumers perceive in the new product.

Accepted Answer

A) True 
 B)False

Question 20

The American Marketing Association's definition of marketing research outlines a twelve-step approach to marketing research.

Accepted Answer

A) True 
 B)False

Outsourcing is the practice of obtaining services or ideas by asking for assistance from large groups of people,generally online communities.

A final characteristic of marketing research differentiates it from the other MIS components: Marketing research projects,unlike the other components,are not continuous-they have a beginning and an end.

A winery wants to know more about sales channels,product outlets,and even whether these channels are motivated.What type of research would the winery use to answer these questions?

Only information collected on consumers is considered marketing research.Research collected on other groups or topics such as distribution channels,competitors,pricing,or products is not considered marketing research.

Modern marketing thought holds that firms should:

Explain market strategy and why marketing research is important to strategy makers.

The role of the MIS is to ________ to the decision makers in a form and at a time when they can use it for decision making.

The difference between basic research and applied research is that applied research is conducted to:

Tracking variables on how well products are performing in the marketplace is an example of what use of marketing research?

Consumers now have more power to speak to others in the marketplace because of globalization,online shopping,and social media.

The marketing concept is an important philosophy for marketing managers because:

Which of the following MIS components uses tools such as break-even analysis,regression models,and linear programming?

Which of the following is NOT a subsystem of a management information system?

Marketers think of"actions"as strategies,and strategies involve selecting a target market and designing a marketing mix to satisfy the wants and needs of that target market.

Testing as a part of product research may begin with business case development and continues with idea generation that allows firms to quickly and inexpensively get consumers' reactions to the idea of a proposed new product.

Information is gathered and analyzed by the five systems of the MIS: internal reports,marketing intelligence,marketing decision support,information management,and marketing research.

When a revolutionary new product is created,marketers use pricing research to determine the"value"consumers perceive in the new product.

The American Marketing Association's definition of marketing research outlines a twelve-step approach to marketing research.

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

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Exam 1: Introduction to Marketing Research

Outsourcing is the practice of obtaining services or ideas by asking for assistance from large groups of people,generally online communities.

A final characteristic of marketing research differentiates it from the other MIS components: Marketing research projects,unlike the other components,are not continuous-they have a beginning and an end.

A winery wants to know more about sales channels,product outlets,and even whether these channels are motivated.What type of research would the winery use to answer these questions?

Only information collected on consumers is considered marketing research.Research collected on other groups or topics such as distribution channels,competitors,pricing,or products is not considered marketing research.

Modern marketing thought holds that firms should:

Explain market strategy and why marketing research is important to strategy makers.

The role of the MIS is to ________ to the decision makers in a form and at a time when they can use it for decision making.

The difference between basic research and applied research is that applied research is conducted to:

Tracking variables on how well products are performing in the marketplace is an example of what use of marketing research?

Consumers now have more power to speak to others in the marketplace because of globalization,online shopping,and social media.

The marketing concept is an important philosophy for marketing managers because:

Which of the following MIS components uses tools such as break-even analysis,regression models,and linear programming?

Which of the following is NOT a subsystem of a management information system?

Marketers think of"actions"as strategies,and strategies involve selecting a target market and designing a marketing mix to satisfy the wants and needs of that target market.

Testing as a part of product research may begin with business case development and continues with idea generation that allows firms to quickly and inexpensively get consumers' reactions to the idea of a proposed new product.

Information is gathered and analyzed by the five systems of the MIS: internal reports,marketing intelligence,marketing decision support,information management,and marketing research.

When a revolutionary new product is created,marketers use pricing research to determine the"value"consumers perceive in the new product.

The American Marketing Association's definition of marketing research outlines a twelve-step approach to marketing research.

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

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