Question 1

Sexual messages can create negative feelings, such as disgust or uneasiness, in some consumers.

Accepted Answer

A) True 
 B)False

Question 2

One of the factors that determines whether or not a communication source evokes favorable affective reactions is _____.

Accepted Answer

A)  likability 
B)  expertise 
C)  consumer base 
D)  likelihood of being profitable 
E)  length of advertisements 
A)  likability 
B)  expertise 
C)  consumer base 
D)  likelihood of being profitable 
E)  length of advertisements

Question 3

In the context of communicating a message to consumers, which of the following is true of humor?

Accepted Answer

A)  ​It appears to be appropriate for high-involvement offerings to consumers. 
B)  Older, highly educated females tend to respond positively to ads with a humorous touch. 
C)  Consumers with a negative attitude toward the advertised brand understand humorous ads effectively. 
D)  The use of humor appears to be effective for consumers who have a low need for cognition. 
E)  Humorous ads can only be used selectively around the world with limited effect in most communities. 
A)  ​It appears to be appropriate for high-involvement offerings to consumers. 
B)  Older, highly educated females tend to respond positively to ads with a humorous touch. 
C)  Consumers with a negative attitude toward the advertised brand understand humorous ads effectively. 
D)  The use of humor appears to be effective for consumers who have a low need for cognition. 
E)  Humorous ads can only be used selectively around the world with limited effect in most communities.

Question 4

Discuss how low-effort attitudes can be affected by how easily consumers remember message arguments.

Accepted Answer

Low-effort attitudes can be affected by

Question 5

Bill suffers from athlete's foot but is skeptical of getting himself treated. After watching an advertisement for a particular athlete's foot treatment that depicts a famous professional footballer being successfully treated, Bill changes his mind and decides that this treatment will be effective. This is an example of simple beliefs based on:

Accepted Answer

A)  explanation from affective deliberation. 
B)  the truth effect elaboration. 
C)  explanations from an endorsement. 
D)  associative messages of a brand. 
E)  body feedback elaboration. 
A)  explanation from affective deliberation. 
B)  the truth effect elaboration. 
C)  explanations from an endorsement. 
D)  associative messages of a brand. 
E)  body feedback elaboration.

Sexual messages can create negative feelings, such as disgust or uneasiness, in some consumers.

One of the factors that determines whether or not a communication source evokes favorable affective reactions is _____.

In the context of communicating a message to consumers, which of the following is true of humor?

Discuss how low-effort attitudes can be affected by how easily consumers remember message arguments.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

Exam 6: Attitudes Based on Low Effort

Sexual messages can create negative feelings, such as disgust or uneasiness, in some consumers.

One of the factors that determines whether or not a communication source evokes favorable affective reactions is _____.

In the context of communicating a message to consumers, which of the following is true of humor?

Discuss how low-effort attitudes can be affected by how easily consumers remember message arguments.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters