Question 1

Mood is similar to classical conditioning because both require a repeated association between two stimuli.

Accepted Answer

A) True 
 B)False

Question 2

Briefly explain with the help of an example how credible sources can serve as peripheral cues for making a simplified judgment.

Accepted Answer

Credible sources can serve as peripheral

Question 3

According to the mere exposure effect, humans tend to:

Accepted Answer

A)  expose themselves to others' opinions. 
B)  prefer familiar objects to unfamiliar ones. 
C)  expose themselves to others' emotions. 
D)  prefer not to expose their emotions. 
E)  prefer unfamiliar objects to familiar ones. 
A)  expose themselves to others' opinions. 
B)  prefer familiar objects to unfamiliar ones. 
C)  expose themselves to others' emotions. 
D)  prefer not to expose their emotions. 
E)  prefer unfamiliar objects to familiar ones.

Question 4

Research shows that when customers expect a close relationship with a brand, they will have more favorable brand evaluations after reading messages that use "you and the brand," compared with messages that use words such as "we."

Accepted Answer

A) True 
 B)False

Question 5

Explain how classical conditioning works.

Accepted Answer

Classical conditioning is a type of lear

Question 6

With the help of an example, explain unconditioned stimulus, unconditioned response, conditioned stimulus, and conditioned response.

Accepted Answer

Sure! Let's use the example of Pavlov's

Question 7

In low-processing situations, a simple message is more likely to be effective because consumers will:

Accepted Answer

A)  not want to purchase products with a low brand image. 
B)  be able spend a lot of time evaluating competitive prices. 
C)  be able judge products based on source credibility. 
D)  be influenced by co-consumers who have supportive arguments for a product. 
E)  not have to process a lot of information. 
A)  not want to purchase products with a low brand image. 
B)  be able spend a lot of time evaluating competitive prices. 
C)  be able judge products based on source credibility. 
D)  be influenced by co-consumers who have supportive arguments for a product. 
E)  not have to process a lot of information.

Question 8

Incidental learning is learning that occurs from conscious processing rather than from repetition.

Accepted Answer

A) True 
 B)False

Question 9

An ad for Windrose Energy Drinks shows a man, wearing a suit, multitasking successfully. The ad has the caption "Get more done every day." Marketers came up with this idea after considering that everyone wants to get more done in a day. In this scenario, the marketer's idea behind involving the consumers in the message is an example of _____.

Accepted Answer

A)  self-innovation 
B)  peripheral indulging 
C)  self-referencing 
D)  self-sponsorship 
E)  situational involvement 
A)  self-innovation 
B)  peripheral indulging 
C)  self-referencing 
D)  self-sponsorship 
E)  situational involvement

Question 10

Brand attitudes improve when repetition allows consumers greater opportunity to process information about specific aspects of the brand and the ways that it relates to other brands in the category.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following statements is true when processing effort is low?

Accepted Answer

A)  Consumers process information deeply. 
B)  Consumer attitudes are highly resistant to attacks. 
C)  Consumer attitudes are not based on strong beliefs. 
D)  Consumers do not develop counterarguments. 
E)  Consumer beliefs can be successfully changed. 
A)  Consumers process information deeply. 
B)  Consumer attitudes are highly resistant to attacks. 
C)  Consumer attitudes are not based on strong beliefs. 
D)  Consumers do not develop counterarguments. 
E)  Consumer beliefs can be successfully changed.

Question 12

According to a study, placing ads in violent programs can:

Accepted Answer

A)  elicit negative responses to the product. 
B)  elicit negative images of the brand. 
C)  inhibit processing and ad recall. 
D)  aid in awareness of the product. 
E)  endorse aggression toward the product message. 
A)  elicit negative responses to the product. 
B)  elicit negative images of the brand. 
C)  inhibit processing and ad recall. 
D)  aid in awareness of the product. 
E)  endorse aggression toward the product message.

Question 13

An overabundance of information, knowledge, or analysis can impair assessments made through thin-slice judgments.

Accepted Answer

A) True 
 B)False

Question 14

In the context of involving messages, briefly explain a self-referencing strategy.

Accepted Answer

A self-referencing strategy in the conte

Question 15

If consumers really like an ad, _____.

Accepted Answer

A)  they may have fewer associations with the brand advertised 
B)  classical conditioning is most likely to occur 
C)  their positive feelings may transfer from the ad to the brand 
D)  their involvement in processing the ad may decrease 
E)  source derogations may increase 
A)  they may have fewer associations with the brand advertised 
B)  classical conditioning is most likely to occur 
C)  their positive feelings may transfer from the ad to the brand 
D)  their involvement in processing the ad may decrease 
E)  source derogations may increase

Question 16

Randy heard the same ad for Orenico cookies on many occasions. In the context of the truth effect, he is more likely to develop a negative belief about the product.

Accepted Answer

A) True 
 B)False

Question 17

Attitudes formed under high-effort processing may not even be stored in memory, allowing consumers to form attitudes anew each time they are exposed to a message.

Accepted Answer

A) True 
 B)False

Question 18

According to research, consumers judge ads as more credible when the ad indicates that the manufacturing firm is profitable.

Accepted Answer

A) True 
 B)False

Question 19

Scratch-and-sniff print ads are an example of attempts by marketers to _____ consumers.

Accepted Answer

A)  increase the support arguments of 
B)  increase the situational involvement of 
C)  decrease the processing efforts by 
D)  decrease the influential effects of 
E)  generate more complex category-based processing in 
A)  increase the support arguments of 
B)  increase the situational involvement of 
C)  decrease the processing efforts by 
D)  decrease the influential effects of 
E)  generate more complex category-based processing in

Question 20

Exotic King Foods used songs from the 60s and 70s in their ads to evoke a positive response in consumers who were baby boomers. The music could have acted as a(n) _____ in classical conditioning to create a good feeling toward Exotic King Foods.

Accepted Answer

A)  conditioned stimulus 
B)  unconditioned stimulus 
C)  conditioned response 
D)  unconditioned response 
E)  positive reinforcement 
A)  conditioned stimulus 
B)  unconditioned stimulus 
C)  conditioned response 
D)  unconditioned response 
E)  positive reinforcement

Mood is similar to classical conditioning because both require a repeated association between two stimuli.

Briefly explain with the help of an example how credible sources can serve as peripheral cues for making a simplified judgment.

According to the mere exposure effect, humans tend to:

Research shows that when customers expect a close relationship with a brand, they will have more favorable brand evaluations after reading messages that use "you and the brand," compared with messages that use words such as "we."

Explain how classical conditioning works.

With the help of an example, explain unconditioned stimulus, unconditioned response, conditioned stimulus, and conditioned response.

In low-processing situations, a simple message is more likely to be effective because consumers will:

Incidental learning is learning that occurs from conscious processing rather than from repetition.

Brand attitudes improve when repetition allows consumers greater opportunity to process information about specific aspects of the brand and the ways that it relates to other brands in the category.

Which of the following statements is true when processing effort is low?

According to a study, placing ads in violent programs can:

An overabundance of information, knowledge, or analysis can impair assessments made through thin-slice judgments.

In the context of involving messages, briefly explain a self-referencing strategy.

If consumers really like an ad, _____.

Randy heard the same ad for Orenico cookies on many occasions. In the context of the truth effect, he is more likely to develop a negative belief about the product.

Attitudes formed under high-effort processing may not even be stored in memory, allowing consumers to form attitudes anew each time they are exposed to a message.

According to research, consumers judge ads as more credible when the ad indicates that the manufacturing firm is profitable.

Scratch-and-sniff print ads are an example of attempts by marketers to _____ consumers.

Exotic King Foods used songs from the 60s and 70s in their ads to evoke a positive response in consumers who were baby boomers. The music could have acted as a(n) _____ in classical conditioning to create a good feeling toward Exotic King Foods.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

Exam 6: Attitudes Based on Low Effort

Mood is similar to classical conditioning because both require a repeated association between two stimuli.

Briefly explain with the help of an example how credible sources can serve as peripheral cues for making a simplified judgment.

According to the mere exposure effect, humans tend to:

Research shows that when customers expect a close relationship with a brand, they will have more favorable brand evaluations after reading messages that use "you and the brand," compared with messages that use words such as "we."

Explain how classical conditioning works.

With the help of an example, explain unconditioned stimulus, unconditioned response, conditioned stimulus, and conditioned response.

In low-processing situations, a simple message is more likely to be effective because consumers will:

Incidental learning is learning that occurs from conscious processing rather than from repetition.

Brand attitudes improve when repetition allows consumers greater opportunity to process information about specific aspects of the brand and the ways that it relates to other brands in the category.

Which of the following statements is true when processing effort is low?

According to a study, placing ads in violent programs can:

An overabundance of information, knowledge, or analysis can impair assessments made through thin-slice judgments.

In the context of involving messages, briefly explain a self-referencing strategy.

If consumers really like an ad, _____.

Randy heard the same ad for Orenico cookies on many occasions. In the context of the truth effect, he is more likely to develop a negative belief about the product.

Attitudes formed under high-effort processing may not even be stored in memory, allowing consumers to form attitudes anew each time they are exposed to a message.

According to research, consumers judge ads as more credible when the ad indicates that the manufacturing firm is profitable.

Scratch-and-sniff print ads are an example of attempts by marketers to _____ consumers.

Exotic King Foods used songs from the 60s and 70s in their ads to evoke a positive response in consumers who were baby boomers. The music could have acted as a(n) _____ in classical conditioning to create a good feeling toward Exotic King Foods.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters