Exam 6: Attitudes Based on Low Effort

_____ is a special case of classical conditioning that produces an affective response by repeatedly pairing a neutral conditioned stimulus and an emotionally charged unconditioned stimulus.

(Multiple Choice)

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Question 41

Marketers use nostalgia in messages to influence positive attitudes and encourage _____.

(Multiple Choice)

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Question 42

Consumers use _____ when they form beliefs based on the number of supporting arguments.

(Multiple Choice)

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Question 43

Briefly explain the dual-mediation hypothesis.

(Short Answer)

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Question 44

Briefly explain the peripheral route to persuasion.

(Short Answer)

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Question 45

Briefly explain thin-slice judgments based on brief observations with examples.

(Essay)

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Question 46

Jenny, a frequent jogger, sees a television ad for sports shoes that features a famous marathon runner. Viewing the ad makes her think "This must be a good product if he is endorsing it because he has won many marathons." In this scenario, Jenny is:

(Multiple Choice)

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Question 47

Carlon International, a leading manufacturer of orthotic aids, launched an ad that contained claims that 9 out of 10 orthopedicians recommended the Carlon brand of orthotic aids for a speedy recovery. In this scenario, Carlon International is using _____ to influence consumers' attitudes?

(Multiple Choice)

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Question 48

Humor appears to be more effective when consumers:

(Multiple Choice)

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Question 49

Whether or not music evokes a positive affective response is not dependent on the music's structure.

(True/False)

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Question 50

Briefly discuss the potential advantages and pitfalls of using sex as a communication technique in marketing.

(Essay)

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Question 51

Consumers will have negative attitudes toward a brand if it is present during an experience that provokes fear, because the brand "shared" in that experience.

(True/False)

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Question 52

In the context of moods that ads evoke in consumers, _____ refers to feelings of warmth, tenderness, and caring.

(Multiple Choice)

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Question 53

Which of the following is possible if humor is not tied or related to the offering?

(Multiple Choice)

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Question 54

Briefly explain the circumstances under which the usage of humor can be effective in advertising.

(Essay)

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Question 55

When processing effort is low, consumers _____ brand messages.

(Multiple Choice)

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Question 56

Describe with an example how consumers form attitudes on both cognitive and affective bases without being aware of how or why they have done so.

(Essay)

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Question 57

The mere exposure effect results in:

(Multiple Choice)

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Question 58

In the context of unconscious formation of attitudes, _____ involves classical and evaluative conditioning.

(Multiple Choice)

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Question 59

Consumers must know the meaning of the body feedback they experience in order to explain their behavior.

(True/False)

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Question 60

Showing 41 - 60 of 85

_____ is a special case of classical conditioning that produces an affective response by repeatedly pairing a neutral conditioned stimulus and an emotionally charged unconditioned stimulus.

Marketers use nostalgia in messages to influence positive attitudes and encourage _____.

Consumers use _____ when they form beliefs based on the number of supporting arguments.

Briefly explain the dual-mediation hypothesis.

Briefly explain the peripheral route to persuasion.

Briefly explain thin-slice judgments based on brief observations with examples.

Jenny, a frequent jogger, sees a television ad for sports shoes that features a famous marathon runner. Viewing the ad makes her think "This must be a good product if he is endorsing it because he has won many marathons." In this scenario, Jenny is:

Carlon International, a leading manufacturer of orthotic aids, launched an ad that contained claims that 9 out of 10 orthopedicians recommended the Carlon brand of orthotic aids for a speedy recovery. In this scenario, Carlon International is using _____ to influence consumers' attitudes?

Humor appears to be more effective when consumers:

Whether or not music evokes a positive affective response is not dependent on the music's structure.

Briefly discuss the potential advantages and pitfalls of using sex as a communication technique in marketing.

Consumers will have negative attitudes toward a brand if it is present during an experience that provokes fear, because the brand "shared" in that experience.

In the context of moods that ads evoke in consumers, _____ refers to feelings of warmth, tenderness, and caring.

Which of the following is possible if humor is not tied or related to the offering?

Briefly explain the circumstances under which the usage of humor can be effective in advertising.

When processing effort is low, consumers _____ brand messages.

Describe with an example how consumers form attitudes on both cognitive and affective bases without being aware of how or why they have done so.

The mere exposure effect results in:

In the context of unconscious formation of attitudes, _____ involves classical and evaluative conditioning.

Consumers must know the meaning of the body feedback they experience in order to explain their behavior.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

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