Exam 7: Developing and Managing Offerings

Firms develop strategies to extend the maturity stage of their products by modifying their target markets,their offerings,or their marketing strategies.

_____ is the potential loss of revenue a company risks losing when it choose an alternative course of action,such as launching a different offering.

To reach wholesalers and retailers,firms utilize _____.

Adaptation involves the changes that a firm makes to a product or service so that it fits the _____.

Most consumer products are in the _____ stage of their life cycle,when their buyers are repeat purchasers versus new customers.

A company must balance an offering's _____ risk against the offering's _____ risk.

_____ refers to the potential of losing one's money and time should a new offering fail.

Organizations want consumers to perceive that a new offering is desirable or better than existing products.

In the new offering development process,the launching stage follows the _____ stage.

_____ in the maturity stage causes profits to fall until only the strongest players remain.

Divesting refers to when a company reduces investment in a product or service.

In terms of a manufactured offering,using the same technology platform as another product can be:

Standardization is typically:

Downsizing entails:

The decline stage is characterized by a decrease in _____ that continues to _____.

Cooperation from a company's supply chain members helps ensure that _____ meets _____ and that value is added throughout the process.

_____ are potential customers who are innovative and develop new applications or new products for their own use without the aid of a supplier.

_____ involves presenting an idea for an offering to consumers for their reaction early in the offering development process.

List and briefly describe the steps involved in developing new offerings.

While Mark is performing beta tests on his company's new product,the _____ is being developed and tested that will be used to launch the product.