Question 1

In recording respondents' reactions, a five- or seven-point verbal rating scale is generally used to record basic like/dislike data.

Accepted Answer

A) True 
 B)False

Question 2

Describe case-based research.

Accepted Answer

Case-based research is a very comprehens

Question 3

In recording respondents' reactions, the respondent is usually asked to compare the new product with another product, say, the leader or the one currently being used, or both. In this case, _____ score is used.

Accepted Answer

A)  descriptive information 
B)  a standard 
C)  a preference 
D)  like/dislike data 
A)  descriptive information 
B)  a standard 
C)  a preference 
D)  like/dislike data

Question 4

In a _____ test, which is especially common for services, a respondent tests a single new product for a period of time.

Accepted Answer

A)  monadic 
B)  blind 
C)  paired comparison 
D)  triangular comparison 
A)  monadic 
B)  blind 
C)  paired comparison 
D)  triangular comparison

Question 5

Case-based research used by some software manufacturers:

Accepted Answer

A)  is a very comprehensive form of product use testing that runs parallel to the software's development process. 
B)  begins with the investigation stage where users are encouraged to try early prototypes of the new software. 
C)  involves preliminary beta tests where developers interview users to learn their expectations. 
D)  provides knowledge from initial reactions of users to color, speed, durability, mechanical suitability, etc. 
A)  is a very comprehensive form of product use testing that runs parallel to the software's development process. 
B)  begins with the investigation stage where users are encouraged to try early prototypes of the new software. 
C)  involves preliminary beta tests where developers interview users to learn their expectations. 
D)  provides knowledge from initial reactions of users to color, speed, durability, mechanical suitability, etc.

Question 6

Describe the four types of product use tests.

Accepted Answer

The four types of product use tests are:

Question 7

Knowing a new item's brand introduces halo-image effects and may distort user reactions.

Accepted Answer

A) True 
 B)False

Question 8

What are the various disadvantages of copying an innovator's product?

Accepted Answer

Competitors today are finding that copyi

Question 9

Which of the following is an example of use testing?

Accepted Answer

A)  Analyzing the expected return of a new product by the finance team 
B)  Technicians putting notebook computers in the hands of warehouse personnel 
C)  Copy testing the effectiveness of a product ad copy for baby diapers within an organization 
D)  Studying the attitude of consumers toward a new product idea before its launch 
A)  Analyzing the expected return of a new product by the finance team 
B)  Technicians putting notebook computers in the hands of warehouse personnel 
C)  Copy testing the effectiveness of a product ad copy for baby diapers within an organization 
D)  Studying the attitude of consumers toward a new product idea before its launch

Question 10

Identify the advantage of using personal contacts to reach user groups instead of mail.

Accepted Answer

A)  More flexibility 
B)  Increased depth of questioning 
C)  Higher speed 
D)  Lower costs 
A)  More flexibility 
B)  Increased depth of questioning 
C)  Higher speed 
D)  Lower costs

In recording respondents' reactions, a five- or seven-point verbal rating scale is generally used to record basic like/dislike data.

Describe case-based research.

In recording respondents' reactions, the respondent is usually asked to compare the new product with another product, say, the leader or the one currently being used, or both. In this case, _____ score is used.

In a _____ test, which is especially common for services, a respondent tests a single new product for a period of time.

Case-based research used by some software manufacturers:

Describe the four types of product use tests.

Knowing a new item's brand introduces halo-image effects and may distort user reactions.

What are the various disadvantages of copying an innovator's product?

Which of the following is an example of use testing?

Identify the advantage of using personal contacts to reach user groups instead of mail.

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

The Product Concept and Ready-Made New Product Ideas

New Product Ideas: the Problem Find-Solve Approach

New Product Ideas: Analytical Attribute Approaches

Concept Evaluation and Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters

Exam 13: Product Use Testing

In recording respondents' reactions, a five- or seven-point verbal rating scale is generally used to record basic like/dislike data.

Describe case-based research.

In recording respondents' reactions, the respondent is usually asked to compare the new product with another product, say, the leader or the one currently being used, or both. In this case, _____ score is used.

In a _____ test, which is especially common for services, a respondent tests a single new product for a period of time.

Case-based research used by some software manufacturers:

Describe the four types of product use tests.

Knowing a new item's brand introduces halo-image effects and may distort user reactions.

What are the various disadvantages of copying an innovator's product?

Which of the following is an example of use testing?

Identify the advantage of using personal contacts to reach user groups instead of mail.

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

The Product Concept and Ready-Made New Product Ideas

New Product Ideas: the Problem Find-Solve Approach

New Product Ideas: Analytical Attribute Approaches

Concept Evaluation and Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters