Exam 13: Product Use Testing

The _____ stage of a case-based research is followed by a preliminary beta test with end users in a real work environment.

Alton Inc. requires competitive comparisons in testing its potential product. The firm should use _____.

Which of the following is a disadvantage associated with use testing?

In a _____ test, use of the new test product is interspersed with that of a competitive product.

Firms that simply copy innovative products gain high profits due to price competition.

If a firm plans to use only one type of use testing, products selected for testing should preferably be drawn from _____.

Which of the following is true of a gamma test?

Which of the following is the first thing managers should decide in a product use test?

Firms that copy innovative products:

According to the "selling concept," the role of marketing was restricted to:

Alpha tests are generally conducted amongst:

Which of the following user groups are likely to give more careful consideration, in use testing, than other typical users and express more accurate reactions?

Beta tests are primarily designed to tell if original customer needs have been met.

A feature of use testing is that the prototype being tested is evaluated under normal operating conditions.

A triangular comparison is sometimes called a staggered comparison.

Which of the following key specifics indicate that a product is likely to work in the market?

A batch product should be used for testing alone only if the production process is prohibitively expensive.

Devising a method for testing the end users' experience with a new item is called _____.

Even though beta testing is the ideal test, firms anxious to save time and money or to leapfrog competitors nevertheless opt to go with gamma testing.

In the context of product use testing, which of the following designates the ideal product use test, where an item is put through its paces and thoroughly evaluated by the end user?