Question 1

One of the complicated issues a firm must manage in an open innovation policy is:

Accepted Answer

A)  complete outsourcing of a company's R&D. 
B)  intellectual property protection. 
C)  top management support. 
D)  restrict the knowhow a company develops internally. 
A)  complete outsourcing of a company's R&D. 
B)  intellectual property protection. 
C)  top management support. 
D)  restrict the knowhow a company develops internally.

Question 2

The practice of citing the advantages of a proposed idea before addressing the shortcomings in a "positive manner" is called:

Accepted Answer

A)  itemized response. 
B)  velvet-gloving. 
C)  accentuating the positive. 
D)  soft-soaping. 
A)  itemized response. 
B)  velvet-gloving. 
C)  accentuating the positive. 
D)  soft-soaping.

Question 3

Teltos Inc. is seeking ways to motivate its "creative types." Which of the following ways can be considered by the firm to encourage creativity among the creatives?

Accepted Answer

A)  Avoiding training programs as creatives cannot benefit from training 
B)  Being less tolerant of aberrations 
C)  Allowing free time for innovation 
D)  Encouraging reproductive thinking 
A)  Avoiding training programs as creatives cannot benefit from training 
B)  Being less tolerant of aberrations 
C)  Allowing free time for innovation 
D)  Encouraging reproductive thinking

Question 4

When launched, a new product is a concept still in tentative form.

Accepted Answer

A) True 
 B)False

Question 5

A product has value only as it provides some benefit to the customer that the customer sees a need for, or has a desire for.

Accepted Answer

A) True 
 B)False

Question 6

The practice of deliberately pairing a blue-sky creative person with a practical type is called:

Accepted Answer

A)  competitive venturing. 
B)  creative abrasion. 
C)  dysfunctional creativity. 
D)  itemized response. 
A)  competitive venturing. 
B)  creative abrasion. 
C)  dysfunctional creativity. 
D)  itemized response.

Question 7

In the context of barriers to firm creativity, strong interpersonal ties between team members tend to lead to:

Accepted Answer

A)  information overload. 
B)  more innovative ideas. 
C)  weak social cohesion. 
D)  lack of creative abrasion. 
A)  information overload. 
B)  more innovative ideas. 
C)  weak social cohesion. 
D)  lack of creative abrasion.

Question 8

Prior to proceeding with development of a new product, a group of technical people and intended customers will review a _____ statement to assess its potential.

Accepted Answer

A)  product input 
B)  product potential 
C)  product concept 
D)  product process 
A)  product input 
B)  product potential 
C)  product concept 
D)  product process

Question 9

Creative abrasion is a technique of encouraging creativity through conflict.

Accepted Answer

A) True 
 B)False

Question 10

The closed innovation model allows for inputs to come exclusively from internal sources but not from external ones.

Accepted Answer

A) True 
 B)False

Question 11

Lead users help identify upcoming customer needs.

Accepted Answer

A) True 
 B)False

Question 12

Most of the ideas offered by consumers in the form of crowdsourcing would be best characterized as:

Accepted Answer

A)  product improvements. 
B)  inventions. 
C)  new-to-the-world products. 
D)  innovations. 
A)  product improvements. 
B)  inventions. 
C)  new-to-the-world products. 
D)  innovations.

Question 13

Google's Gmail service was one innovative product that sprang from a freetime project.

Accepted Answer

A) True 
 B)False

Question 14

Mention the various obstacles to idea generation and discuss each of them.

Accepted Answer

The various obstacles to idea generation

Question 15

Which of the following inputs, in the case of a service, required by the creation process can be best described as the sequence of steps by which the service will be created?

Accepted Answer

A)  Form 
B)  Technology 
C)  Benefit 
D)  Conceptualization 
A)  Form 
B)  Technology 
C)  Benefit 
D)  Conceptualization

Question 16

_____ has been defined as "the use of... inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation."

Accepted Answer

A)  T-P-M linkage 
B)  Open innovation 
C)  Creative abrasion 
D)  Leveraged creativity 
A)  T-P-M linkage 
B)  Open innovation 
C)  Creative abrasion 
D)  Leveraged creativity

Question 17

Which of the following statements is true of creative people?

Accepted Answer

A)  They usually follow reproductive thinking rather than productive thinking. 
B)  They tend to be creative throughout their lives and never become uncreative. 
C)  Their creativity cannot be measured. 
D)  They typically cannot benefit from training. 
A)  They usually follow reproductive thinking rather than productive thinking. 
B)  They tend to be creative throughout their lives and never become uncreative. 
C)  Their creativity cannot be measured. 
D)  They typically cannot benefit from training.

Question 18

A new product:

Accepted Answer

A)  when launched is still in a tentative form. 
B)  if successful can be termed a concept. 
C)  comes into being the moment its prototype is ready. 
D)  comes into being the moment its potential benefits are identified. 
A)  when launched is still in a tentative form. 
B)  if successful can be termed a concept. 
C)  comes into being the moment its prototype is ready. 
D)  comes into being the moment its potential benefits are identified.

Question 19

A new product only really comes into being when:

Accepted Answer

A)  a concept is generated. 
B)  the technology to create the product is acquired. 
C)  a prototype passes scrutiny by potential users. 
D)  it is successful in the market. 
A)  a concept is generated. 
B)  the technology to create the product is acquired. 
C)  a prototype passes scrutiny by potential users. 
D)  it is successful in the market.

Question 20

Which of the following statements is true regarding the method of user toolkits?

Accepted Answer

A)  It is particularly useful when very few customers require customized products. 
B)  It increases the number of iterations required to fully satisfy customers. 
C)  It increases time required to respond to customer needs. 
D)  It formally turns the innovation task over, to some extent, to the users themselves. 
A)  It is particularly useful when very few customers require customized products. 
B)  It increases the number of iterations required to fully satisfy customers. 
C)  It increases time required to respond to customer needs. 
D)  It formally turns the innovation task over, to some extent, to the users themselves.

One of the complicated issues a firm must manage in an open innovation policy is:

The practice of citing the advantages of a proposed idea before addressing the shortcomings in a "positive manner" is called:

Teltos Inc. is seeking ways to motivate its "creative types." Which of the following ways can be considered by the firm to encourage creativity among the creatives?

When launched, a new product is a concept still in tentative form.

A product has value only as it provides some benefit to the customer that the customer sees a need for, or has a desire for.

The practice of deliberately pairing a blue-sky creative person with a practical type is called:

In the context of barriers to firm creativity, strong interpersonal ties between team members tend to lead to:

Prior to proceeding with development of a new product, a group of technical people and intended customers will review a _____ statement to assess its potential.

Creative abrasion is a technique of encouraging creativity through conflict.

The closed innovation model allows for inputs to come exclusively from internal sources but not from external ones.

Lead users help identify upcoming customer needs.

Most of the ideas offered by consumers in the form of crowdsourcing would be best characterized as:

Google's Gmail service was one innovative product that sprang from a freetime project.

Mention the various obstacles to idea generation and discuss each of them.

Which of the following inputs, in the case of a service, required by the creation process can be best described as the sequence of steps by which the service will be created?

_____ has been defined as "the use of... inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation."

Which of the following statements is true of creative people?

A new product:

A new product only really comes into being when:

Which of the following statements is true regarding the method of user toolkits?

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

New Product Ideas: the Problem Find-Solve Approach

New Product Ideas: Analytical Attribute Approaches

Concept Evaluation and Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters

Exam 4: The Product Concept and Ready-Made New Product Ideas

One of the complicated issues a firm must manage in an open innovation policy is:

The practice of citing the advantages of a proposed idea before addressing the shortcomings in a "positive manner" is called:

Teltos Inc. is seeking ways to motivate its "creative types." Which of the following ways can be considered by the firm to encourage creativity among the creatives?

When launched, a new product is a concept still in tentative form.

A product has value only as it provides some benefit to the customer that the customer sees a need for, or has a desire for.

The practice of deliberately pairing a blue-sky creative person with a practical type is called:

In the context of barriers to firm creativity, strong interpersonal ties between team members tend to lead to:

Prior to proceeding with development of a new product, a group of technical people and intended customers will review a _____ statement to assess its potential.

Creative abrasion is a technique of encouraging creativity through conflict.

The closed innovation model allows for inputs to come exclusively from internal sources but not from external ones.

Lead users help identify upcoming customer needs.

Most of the ideas offered by consumers in the form of crowdsourcing would be best characterized as:

Google's Gmail service was one innovative product that sprang from a freetime project.

Mention the various obstacles to idea generation and discuss each of them.

Which of the following inputs, in the case of a service, required by the creation process can be best described as the sequence of steps by which the service will be created?

_____ has been defined as "the use of... inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation."

Which of the following statements is true of creative people?

A new product:

A new product only really comes into being when:

Which of the following statements is true regarding the method of user toolkits?

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

New Product Ideas: the Problem Find-Solve Approach

New Product Ideas: Analytical Attribute Approaches

Concept Evaluation and Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters