Exam 5: Consumer Behaviour

A frequent-flyer program usually announced by airlines is a form of purchasing reinforcement.

Resolving to buy a different brand in the future may reduce cognitive dissonance in the present.

Young Chinese Canadians are often early adopters who like high-end products and relate best to advertising and marketing in their own language.

Discuss the three categories of interpersonal determinants of consumer behaviour.

Social class has rankings determined by occupation, income, education, family background, and location of residence.

Discuss the role of children and teenagers in the consumer marketplace. How are marketers targeting this market?

Although many of her friends own fur coats, Brittany decides to refrain from purchasing a fur coat because it goes against her personal beliefs. Brittany is exhibiting what is known as the Asch phenomenon.

Technology has a tremendous impact on the search process, not only due to the ease of accessing information but also for the options available for competitive shopping.

What type of need includes essential requirements for survival such as food, water, shelter, and clothing?

Well-known luxury retailers offer unique or prestigious products at price ranges slightly lower than their premium brands to attract middle-class consumers aspiring to the upper-class.

Match each item to the statement or sentence listed below. a.shaping b.high-involvement purchase decision c.Asch phenomenon d.perception e.self-concept f.evoked set g.opinion leader h.routinized response behaviour i.need j.cognitive dissonance k.consumer behaviour l.culture m.limited problem solving n.evaluative criteria o.reference group p.attitude q.perceptual screens r.learning s.motive -is the process through which the ultimate buyer makes purchasing decisions about a product or service.

Which of the following would most likely break through a person's perceptual screen?

Consumer behaviour refers to the process of ultimate buyers making purchasing decisions.

Purchasing a soft drink at a convenience store is considered a high-involvement purchase decision because it is a uniquely personal choice.

What theory suggested that marketing campaigns for French Canadians would be more successful if they were designed specifically for the Quebec market?

Which product is aimed at satisfying the esteem needs of people?

In the learning process, what is reinforcement?

Purchasing decisions involve three types of decision making: routine response, limited problem solving, and complex problem solving.

What is the broadest environmental determinant of consumer behaviour?

Of all the variables that marketers study, attitudes are the MOST important because they change frequently and can be easily influenced in favour of buying a particular product.